Free B2B Software Company Survey Questions
50+ Expert Crafted B2B Software Company Survey Questions
Unlock data-driven insights by gauging customer satisfaction, feature adoption and support effectiveness with a B2B software company survey. This targeted questionnaire collects vital feedback on usability, performance and value - empowering you to refine your product roadmap, reduce churn and accelerate growth. Kick off your research with our free template preloaded with example questions or customize your own survey in the form builder.
Trusted by 5000+ Brands

Top Secrets for Crafting a Winning Survey Questions B2B Software Company Survey
Launching a survey questions b2b software company survey can feel daunting. Yet gathering honest feedback from clients is essential to refine products and boost retention. When you ask the right questions, you unlock insights that drive growth and long-term partnerships. Let's explore how to make your survey work harder for you.
First, aim for a mix of close-ended and open-ended items. Close-ended questions yield quick, comparable data, while open-ended invites richer detail. According to Best Practices for Customer Satisfaction Survey from NASSCOM, optimize timing and keep surveys mobile-friendly. This simple step lifts response rates dramatically.
Imagine a mid-size SaaS team wanting to nail their next feature rollout. They kick off with a concise template from our B2B Customer Satisfaction Survey library. Then they ask, "What do you value most about our software?" and "How can we improve our user interface to better fit your workflow?" Feedback poured in within hours.
Trim questions to the essentials. A survey that stretches past ten questions risks fatigue. The NICE blog shows that shorter surveys keep users engaged. Remember: every extra word increases drop-off.
Map your objectives before drafting. Do you want insights on onboarding or pricing? Pick a focused template to save time. Then tailor prompts around those goals. You can even spin up a quick poll to test your draft live.
Now you're ready to launch. Review your draft, run a pilot with a small group, and adjust. With clear goals and the right structure, your next survey questions b2b software company survey will deliver actionable insights - and set your team up for success.
5 Must-Know Tips to Avoid Survey Pitfalls in B2B Software Surveys
Even seasoned teams trip over survey pitfalls. A common blunder is launching a bloated questionnaire that scares off prospects. Others accidentally use leading language, skewing honest feedback. Spotting these traps early saves time and preserves trust.
Biased or jargon-heavy phrasing drives low-quality answers. Swap "Don't you agree our update rocks?" for neutral prompts. Aim for clarity and neutrality. The 6 Best Practices for Customer Satisfaction Surveys resource warns against leading language.
Take AcmeTech's last survey - they saw a 60% drop-off because they asked ten open-ended items in a row. Instead, break up text with "How satisfied are you with your onboarding experience?" and "Would you recommend our platform to a colleague?" Mix scales and free text to keep momentum.
Neglecting anonymity hurts honesty. B2B clients often need assurance their comments stay confidential. Offer a small incentive - like an eBook or discount code - to boost completion. Research shows incentives can lift response rates by up to 20%.
Don't skip mobile testing. Over half of B2B respondents check surveys on phones. A cramped layout or tiny buttons will kill your completion rate. The NICE guide highlights responsive design as non-negotiable.
Before hitting send, pilot your draft with a handful of clients. Flag confusing items and trim excess questions. Use insights to refine your final version. Follow these tips, and your next Software Customer Satisfaction Survey will gleam with actionable data.
Product Adoption Questions
This category explores how quickly and thoroughly clients integrate your software into their daily operations. Understanding adoption patterns helps refine onboarding processes and support materials. For best practices, see our Software Product Survey .
-
How long did it take your team to complete the initial setup of the software?
This question reveals onboarding efficiency and identifies process bottlenecks. Faster setup often correlates with higher early engagement.
-
Which integrations have you connected with our platform since deployment?
Knowing popular integrations guides development priorities and partnership opportunities. It also uncovers gaps in your existing integrations catalog.
-
How frequently are you logging into the software on a weekly basis?
Usage frequency indicates overall engagement and value realization. Low login rates may signal adoption issues or unmet expectations.
-
What percentage of your intended users have adopted the software?
This metric helps you track rollout completeness and identify teams needing additional support. It also informs training resource allocation.
-
Did you require external assistance during the onboarding process?
Assessing reliance on external help highlights clarity of your guides and complexity of setup. It also flags opportunities to improve self-service resources.
-
How satisfied are you with the setup and configuration guidance provided?
Customer satisfaction with onboarding materials directly impacts adoption success. Uncovering weak points helps optimize documentation and tutorials.
-
Which training resources did you find most helpful during adoption?
Identifying high-value resources lets you invest strategically in content creation. It also informs decisions about webinars, videos, or live sessions.
-
Have you encountered any feature barriers that hinder adoption?
This question surfaces usability challenges or missing functionality slowing adoption. Addressing these barriers accelerates full platform utilization.
-
How well did the trial period prepare your team for full deployment?
Evaluating trial efficacy reveals whether prospective users understand core features. It helps refine trial length and included functionalities.
-
What improvements to the initial rollout would increase adoption?
Open feedback on rollout enhancements provides actionable ideas for future releases. It encourages customers to share honest experiences.
Feature Prioritization Questions
These questions help you pinpoint which features drive the most value for your clients, informing your product roadmap. By ranking functionality needs, you can allocate development resources where they matter most. Learn more in our Survey Questions for Business .
-
Which feature do you rely on most to achieve your business goals?
Asking about critical features reveals core value drivers and helps maintain focus on enhancements that matter most. It also identifies potential upsell opportunities.
-
How would you rank the importance of real-time analytics in your daily tasks?
This gauges demand for live data and informs investment in reporting infrastructures. It also uncovers opportunities for advanced dashboard features.
-
Which upcoming feature are you most looking forward to?
Understanding client anticipation helps communicate roadmaps effectively and build excitement. It also validates upcoming release priorities.
-
To what extent do customizable dashboards impact your usage?
Evaluating dashboard customization needs informs UX improvements and component flexibility. High demand signals a need for enhanced user controls.
-
How essential is multi-user collaboration in the platform?
Collaboration capabilities often drive enterprise adoption and cross-team usage. This feedback directs investments in sharing, commenting, and permission features.
-
How valuable is our mobile access functionality for your team?
Mobile usage insights guide mobile app enhancements and priority support. It also identifies if desktop-only features limit remote productivity.
-
Rate the importance of API access for your integration needs.
API access is critical for custom workflows and automation at scale. This question assesses if your current API offerings meet client demands.
-
How critical is role-based access control to your security requirements?
Understanding security priorities ensures your access controls align with enterprise governance. It also suggests improvements to compliance features.
-
Which data export options do you consider most vital?
Export capabilities impact reporting flexibility and data portability. This helps prioritize CSV, PDF, or direct database export features.
-
What new features would drive increased ROI for your organization?
Asking about ROI-focused features aligns development with customer outcomes. It also demonstrates your commitment to their success.
Customer Satisfaction Questions
Measure overall satisfaction to strengthen relationships and reduce churn. These questions form a core part of your B2B Customer Satisfaction Survey and help prioritize improvements.
-
How satisfied are you with the overall performance of our software?
Overall satisfaction is a key indicator of retention risk and advocacy potential. It highlights broad areas for refinement across the product.
-
On a scale of 0 - 10, how likely are you to recommend our platform?
This Net Promoter Score question identifies promoters and detractors. It provides a benchmark for future satisfaction tracking.
-
How well does the software meet your initial expectations?
Comparing expectations to reality uncovers product promise gaps. It guides alignment of marketing messages and actual capabilities.
-
How satisfied are you with the software's reliability and uptime?
Reliability is critical for B2B operations. This feedback helps prioritize performance engineering and infrastructure investments.
-
How responsive have we been to your feedback and feature requests?
Assessing responsiveness highlights the strength of your customer listening loop. It informs SLA adjustments and communication strategies.
-
How satisfied are you with the value for money provided by the software?
Value perception impacts renewal and expansion decisions. This question helps justify pricing and feature investments.
-
How would you rate your overall support experience?
Linking satisfaction to support performance identifies service gaps. It also guides training and staffing decisions for your team.
-
How well does the software integrate with your existing workflows?
Seamless integration is a significant satisfaction driver. Feedback here prioritizes enhancements to API and connector offerings.
-
How satisfied are you with the frequency of software updates?
Update cadence affects user trust and excitement. This reveals if your release schedule aligns with customer expectations.
-
To what degree does the software help you achieve your business objectives?
Connecting product usage to outcomes underscores its strategic value. It also highlights opportunities to showcase ROI in case studies.
Support Experience Questions
This section uncovers client perceptions of your support interactions to drive enhancements in service quality. Ensuring fast resolution and clear communication is vital for satisfaction. Explore details in our Software Customer Satisfaction Survey .
-
How satisfied are you with the average response time from support?
Response time directly impacts user frustration and productivity. Faster responses often correlate with higher satisfaction scores.
-
How clear and understandable are the solutions provided by our support team?
Clarity of solutions affects problem resolution success. This feedback helps improve documentation and agent training.
-
How would you rate the expertise of our support representatives?
High expertise builds customer trust and reduces escalations. It also informs training programs and knowledge base improvements.
-
Which support channels (email, chat, phone) do you prefer for issue resolution?
Channel preference insights guide resource allocation and technology investments. They ensure you offer support where customers want it.
-
How effective was our team in resolving your most recent support request?
Effectiveness measures both speed and accuracy of solutions. This helps identify process improvements and staffing needs.
-
How satisfied are you with the availability of self-service resources?
Self-service satisfaction impacts support ticket volume and resolution speed. It also highlights content gaps in your help center.
-
How friendly and professional was the support agent you interacted with?
Agent demeanor influences overall support perception. It guides coaching and quality assurance initiatives.
-
How well did our support team communicate next steps during your case?
Clear communication prevents confusion and repeated follow-ups. It also reduces resolution time and customer anxiety.
-
How likely are you to use support proactively before encountering issues?
Proactive support adoption reflects trust in your resources and team. It indicates customers are comfortable seeking help early.
-
How could our support experience be improved to better serve you?
Open-ended feedback surfaces innovative ideas and uncovers unmet needs. It empowers customers to shape your service roadmap.
Renewal and Loyalty Questions
Assess factors influencing subscription renewals and long-term loyalty to reduce churn and drive expansion. Insights here help tailor retention strategies and contract offers. See our Business Survey framework for more guidance.
-
How likely are you to renew your subscription at the end of the current term?
Renewal likelihood is a direct predictor of churn risk and revenue forecasting accuracy. It highlights accounts needing proactive outreach.
-
What factors most influence your decision to renew with our company?
Identifying key renewal drivers helps you focus on high-impact areas. It also informs tailored retention offers and loyalty programs.
-
How valuable would additional modules or add-ons be to your organization?
Understanding add-on demand reveals upsell opportunities. It also guides packaging and bundle strategies.
-
How satisfied are you with the contract terms and flexibility?
Flexibility influences customer willingness to commit long-term. This feedback may lead to more adaptive subscription models.
-
How competitive is our pricing compared to alternatives?
Price competitiveness directly affects renewal decisions. It also informs discounting strategies and market positioning.
-
Have you considered switching to a different provider for any reason?
Knowing if customers are exploring alternatives flags churn risk. It triggers targeted retention campaigns and win-back strategies.
-
What could we do to encourage a multi-year renewal?
Identifying incentives for longer commitments supports revenue stability. It also helps design attractive multi-year pricing plans.
-
How likely are you to expand your license count in the next 12 months?
Expansion likelihood reveals growth potential within existing accounts. It guides account management and cross-sell efforts.
-
How well do our product roadmaps align with your future needs?
Roadmap alignment fosters confidence in long-term partnerships. This feedback drives prioritization of upcoming features.
-
How likely are you to participate in a reference program or case study?
Reference participation indicates strong advocacy and satisfaction. It helps build social proof and marketing collateral.
Pricing and Value Perception Questions
Understand how customers perceive pricing fairness and overall value to refine your monetization strategy. These questions inform tier structure, discounts, and packaging decisions. Check out our Best B2B Customer Survey for advanced insights.
-
How would you rate the fairness of our current pricing structure?
Perceived fairness impacts willingness to renew and recommend. It highlights when pricing adjustments may be needed.
-
How well does the software's value justify its cost?
Value perception drives customer satisfaction and retention. It also guides messaging around ROI and cost savings.
-
How transparent do you find our billing and invoicing process?
Billing clarity reduces disputes and support tickets. It ensures customers feel confident about their charges.
-
How satisfied are you with the available pricing tiers?
Tier satisfaction indicates if your segments address varying customer budgets. It guides potential additions or removals.
-
How important are flexible payment options for your budget planning?
Flexible terms influence purchase timing and commitment length. This feedback informs monthly, annual, or custom billing offers.
-
How likely are you to recommend our pricing model to peers?
Recommendation likelihood reflects confidence in your pricing strategy. It also serves as an indirect Net Promoter Score for pricing.
-
How does our price-to-feature ratio compare to competitors?
Competitive comparisons reveal market positioning strengths and weaknesses. It guides adjustments to maintain a leading edge.
-
How would a discount impact your decision to upgrade or expand?
Discount sensitivity helps you plan promotional campaigns and limited-time offers. It also informs tier-based incentive structures.
-
How effectively do our trial terms reflect actual software value?
Trial feedback ensures that prospective customers experience relevant functionality. It helps refine trial scope and duration.
-
What pricing changes would most increase your perceived value?
Open-ended suggestions for pricing changes yield actionable insights. They inform both strategy and competitive positioning.