Spa survey questions for guests, plus an evaluation form to print
A spa survey asks guests about one visit: the treatment, the therapist, the room and how relaxed they felt afterwards. All 38 questions below come with answer choices ready to tick. The first 12 form a guest core short enough for one card in the relaxation lounge.
- 38questions
- 12in the guest core
- 3 minto answer the core
- 7optional sets
By Michael Hodge, BSc Psychology Updated September 2026
Every spa question comes with answer choices to tick
The guest core is ticked and ready. Tick extra questions one at a time or take a full set, then open your survey in the builder, print a guest card or copy the text. Every row shows the answers guests choose from and why the answer helps you run the spa.
The guest core12 questions
Treatment and reason first, six statements on the visit itself, then the before-and-after relaxation pair, the recommend score and a single suggestion box. These twelve work as a finished guest survey by themselves.
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Which treatment did you have today?
MassageFacialBody treatmentNailsSpa packageSorts every other answer by service, so a strong massage score cannot hide a weak facial score.
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What was the main reason for your visit?
To relaxPain reliefSkin or nailsCelebrationA giftGuests who came for sore shoulders judge a massage differently from guests who came to switch off. In a 2025 US survey, 49% of massage clients gave health or wellness as their main reason and 30% gave stress.2
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My therapist asked what I wanted from the treatment.
Strongly disagree12345Strongly agree1 = Strongly disagree, 5 = Strongly agreeThe consultation in one line. A low score usually means the treatment followed a routine instead of the guest.
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I felt free to ask for a change during the treatment.
Strongly disagree12345Strongly agree1 = Strongly disagree, 5 = Strongly agreePressure, warmth, music: guests who speak up get the treatment they came for. Clients have the right to modify a treatment at any point.4
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My therapist was skilled at this treatment.
Strongly disagree12345Strongly agree1 = Strongly disagree, 5 = Strongly agreeTechnique as the guest felt it. Read it by treatment type from question 1 before you read it by therapist.
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Every area I used was spotless.
Strongly disagree12345Strongly agree1 = Strongly disagree, 5 = Strongly agreeCleanliness across the whole visit, from the changing room to the treatment table. One stray hair drops this score, so fix it the same day.
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The spa felt calm from the moment I arrived.
Strongly disagree12345Strongly agree1 = Strongly disagree, 5 = Strongly agreeNoise, waiting and a rushed check-in all show up here. It is the atmosphere question, asked about what the guest noticed.
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The visit was worth what I paid.
Strongly disagree12345Strongly agree1 = Strongly disagree, 5 = Strongly agreeValue, not price. A guest can find a treatment expensive and still agree it was worth it.
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How tense or stressed did you feel when you arrived?
Not at allA littleSomewhatVeryExtremelyThe first half of the relaxation check. On its own it shows how much stress your guests carry through the door.
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How tense or stressed did you feel after your treatment?
Not at allA littleSomewhatVeryExtremelyCompare it with question 9. The share of guests who moved down at least one step is your relaxation score.
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How likely are you to recommend us to a friend?
0123456789100 = Not at all likely, 10 = Extremely likelyA 0 to 10 score to follow month by month and by treatment. It comes after the relaxation check, so it sums up the whole visit.
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What one thing would make your next visit even better?
Open answerEven delighted guests find one thing to suggest. The answers group into a short list of fixes.
Booking and arrival4 questions
Useful when guests mention the phone line, online booking or a late start in their comments.
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Booking my appointment was easy.
Strongly disagree12345Strongly agree1 = Strongly disagree, 5 = Strongly agreeThe first contact with the spa. A low score sends you to the booking page or the phone rota.
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I knew what to expect before I arrived.
Strongly disagree12345Strongly agree1 = Strongly disagree, 5 = Strongly agreeArrival time, what to wear, forms to fill in. Guests who arrive unsure start the visit tense.
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The front desk made me feel welcome.
Strongly disagree12345Strongly agree1 = Strongly disagree, 5 = Strongly agreeThe welcome sets the mood for everything after it, and it is one of the easiest scores to coach.
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Did you get the full treatment time you booked?
Yes, all of itA few minutes lessMuch lessNot sureA late start that eats into a 60-minute massage is a complaint guests can measure. Every "Much less" deserves a call.
Comfort and privacy in the treatment room5 questions
Only the guest can tell you what happens behind a closed door. These five make it easy to say, and they give your best therapists the credit they earn.
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My therapist explained each step before starting.
Strongly disagree12345Strongly agree1 = Strongly disagree, 5 = Strongly agreeInformed consent in plain words. The therapists' code of ethics asks for it before every treatment.4
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I was covered the way I expected throughout.
Strongly disagree12345Strongly agree1 = Strongly disagree, 5 = Strongly agreeDraping is part of feeling safe and private on the table, and the code names it directly.4
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Did your therapist check on the pressure or your comfort?
Yes, more than onceYes, onceNo, I was fineNo, I wanted thatCheck-ins are a habit you can coach. The last answer shows exactly where.
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Did anything during your session make you uncomfortable?
NoYesPrefer not to sayA direct question gets answers a general one never will. Every "Yes" goes to the spa manager the same day.
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If something felt wrong, please tell us what happened.
Open answerRoom to explain in the guest's own words. Say on the card who reads it, and follow up within a day.
Pools, saunas and lounges3 questions
For day spas, hotel spas and thermal spas, where guests spend as long in the shared areas as on the table.
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Which areas did you use today?
Changing roomSauna or steamPool or hot tubLoungeShowersTick all that applyTells you who can rate what. Read the next two answers only from guests who used those areas.
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Robes, towels and slippers were fresh and ready.
Strongly disagree12345Strongly agree1 = Strongly disagree, 5 = Strongly agreeThe small comforts guests touch first. A shortage at busy times shows up here before anyone complains.
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I found a quiet place to rest after my treatment.
Strongly disagree12345Strongly agree1 = Strongly disagree, 5 = Strongly agreeThe lounge is where the relaxation settles in. A crowded one undoes some of the therapist's work.
Nails, waxing and facials2 questions
For nail bars, salons and spas with a beauty menu. They sit beside the core without changing it.
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I saw my tools cleaned or unwrapped for me.
Strongly disagree12345Strongly agree1 = Strongly disagree, 5 = Strongly agreeHygiene the guest can watch. Nail and wax guests look for it, and showing it costs nothing.
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I was happy with how my nails, skin or brows looked.
Strongly disagree12345Strongly agree1 = Strongly disagree, 5 = Strongly agreeThe result, judged in the mirror. Pair it with question 5 to separate technique from the finished look.
Products and your next visit4 questions
For growing repeat bookings, memberships and retail without making guests feel sold to.
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How did the product advice feel?
HelpfulA bit pushyNone, and fineNone, wanted someRetail advice done well is service. This tells you whether the team has the tone right.
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Would you book the same therapist again?
YesNo preferenceNoGuests who ask for the same person are regulars in the making. Compare therapists once each has enough answers.
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When would you like to come back?
Within a monthIn 1 to 3 monthsLater this yearNot sureA rebooking list in one question. Offer a slot to everyone who picks one of the first two.
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Which new treatment would you most like us to add?
Hot stonesCouples roomExpress facialScalp massageInfrared saunaA vote on next season's menu. It also makes a lively poll for guests who follow you online.
About you (optional)3 questions
For guests. Worth including if you want to compare newcomers with regulars, or couples with solo guests.
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Is this your first visit with us?
First visit2 to 5 visitsMore than 5First-time guests are still deciding whether to return. Compare their answers with your regulars.
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Who came with you today?
No oneA partnerFriends or familyA group or eventCouples and groups judge the shared areas and the timing differently from guests who come alone.
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How did you first hear about us?
Friend or familyOnline searchSocial mediaHotel or giftWalked pastShows which channels bring guests in. Read it beside question 11 to see which channel brings your keenest fans.
Market research for a new spa (people nearby answer)5 questions
Planning a spa, a second location or a new menu? Put these to locals who have never booked with you. Every other set on the page is for guests after a visit.
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How often do you visit a spa or salon?
Monthly or moreEvery few monthsOnce or twice a yearRarely or neverSizes the regulars in your area and tells you whose answers to weigh most.
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Which treatments would you book near here?
MassageFacialNailsBody treatmentSauna or poolTick all that applyDemand by service, so the first treatment rooms and hires go to what people will book.
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What would you expect to pay for a 60-minute massage?
Under $80$80 to $119$120 to $159$160 or moreBands built around the average revenue of $123.10 per US spa visit in 2025. Swap in your own currency and local prices.1
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What matters most when you choose a spa?
PriceLocationReviewsTreatments offeredTherapist skillThe deciding factor, which tells you what your opening message should lead with.
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What would make a new spa nearby worth trying?
Open answerIdeas you had not thought of, from late opening hours to a treatment nobody nearby offers.
Which sets fit your kind of spa
The core works for any treatment. Add the sets that match what your guests actually do on a visit.
| Your spa | Add to the core | When to ask |
|---|---|---|
| Day spa or massage studio | Booking and arrival; Comfort and privacy | In the lounge after the treatment |
| Hotel or resort spa | Pools, saunas and lounges; About you | At the spa desk before the guest heads back to the room |
| Thermal spa or day pass | Pools, saunas and lounges; Products and your next visit | When the day pass ends, as robes come back |
| Nail bar or beauty salon | Nails, waxing and facials | At the till, by QR code |
| Planning a new spa | Market research only, without the core | Before the lease is signed and prices are set |
| Hospitality or tourism project | The core plus About you | Every guest over two full weeks |
Where the spa is one part of a longer stay, pair it with the tourism questionnaire for the trip as a whole. Students writing about spa tourism can cite the validated questionnaire of Anaya-Aguilar and colleagues, tested with 725 guests at spa resorts, which rates the spa alongside the hotel, restaurants, transport and surroundings.5
Getting honest answers from relaxed guests
Relaxed guests are generous with praise and quiet about problems. Four habits get you both.
Ask in the lounge, while the tea is warm
Hand the card over with the tea, or stand a QR code on the lounge table, so guests answer before they reach the front desk. Mention the survey at check-in too, so it arrives as part of the visit. Guests who head straight out get the link by text the same afternoon.
Main reason for their last massage
Sort every answer by why they came
Guests book for different reasons, and each reason changes what a good visit means. In AMTA's 2025 consumer survey, 49% of people named health or wellness as the main reason for their last massage and 30% named stress.2 Question 2 records that reason for every guest, so you can read the pain relief group and the unwind group apart.
Make the treatment room easy to talk about
Therapists work to a code: informed consent before a treatment, the guest's right to change or stop it at any point, and draping that keeps them safe, comfortable and private.4 The comfort and privacy set asks about each one in plain words. Guests who know they can speak up get the treatment they came for, and your best therapists hear their praise by name. Send every "Yes" on question 20 to the spa manager the same day.
Read the praise to the team first
At the next team meeting, share what guests loved before the fixes. Therapists learn which habits guests notice, from the consultation to the check-ins, and the whole team hears what the spa does well. Then pick one change from the lowest statement and give it an owner.
Menu decisions make fun polls. Put question 30 on your Instagram story or newsletter as a free online poll and let followers pick next season's treatment. Our poll how-to covers posting it to a story, a newsletter or a printed card.
Scoring the relaxation check
Questions 9 and 10 ask the same thing twice: how tense the guest felt on arrival and after the treatment. The gap between the two answers is the result your spa sells.
How to score it
Number the answers from 1 (Not at all) to 5 (Extremely). For each guest, subtract the after answer from the arrival answer. A guest who arrived Very tense (4) and finished A little tense (2) moved down two steps. Report the share of guests who moved down at least one step, and keep the full spread beside it.
A worked week
Say 120 guests answered both questions in one week:
| Change | Guests | Share |
|---|---|---|
| Down two steps or more | 54 | 45% |
| Down one step | 42 | 35% |
| No change | 18 | 15% |
| More tense than on arrival | 6 | 5% |
That week, 96 of the 120 guests left calmer, so the relaxation score is four in five. Read the six guests who felt more tense first: their answers to question 12 usually name the cause, such as a late start, a noisy corridor or pressure that was too firm. Then split the check by treatment from question 1.
Why a treatment should move the number
A meta-analysis of 37 randomised studies found that a single massage lowered state anxiety, blood pressure and heart rate.3 The relaxation check puts your own guests on a simple version of that yardstick, visit after visit, for every treatment on the menu.
Chart a month of guest answers
Key in the guest tallies from each spa statement, point by point. Each spa statement gets a coloured bar; your two best earn a Strength tag and the weakest pair become the work for next month, ready to pin up in the staff room.
- 1Each bar shows percent agree, meaning guests who ticked a 4 or 5 on that line out of all who rated it.
- 2The lowest two statements are next month's focus, each with a named owner on the team.
- 3Split the results by treatment from question 1 once each type has enough answers to compare fairly.
- 4Put the relaxation score from questions 9 and 10 beside the chart, so the team sees the outcome as well as the service.
Spa guest survey results
A one-minute text for guests on their way home
Guests on their way home will answer five. These cover the therapist, the room, the value, the recommendation and one improvement, in about a minute on a phone.
- 01My therapist was skilled at this treatment.
- 02Every area I used was spotless.
- 03The visit was worth what I paid.
- 04How likely are you to recommend us to a friend?
- 05What one thing would make your next visit even better?
For the relaxation lounge or the robe pocket
Keep a stack in the relaxation lounge with pens and a closed box, or clip one inside the robe pocket. The files print on any office printer.
Guest evaluation form
Page one is the whole guest core: the treatment, six statements, the relaxation check and the recommend score. The optional sets follow, one topic at a time.
Download PDF
Monthly tally sheet
Count the paper cards for the six statements, turn them into percent agree, and tally how tense guests felt after their treatment.
Download PDFMarket research before you open a spa
The market research set is for people who have not visited yet: neighbours, office workers nearby, members of a gym or hotel you might partner with.
The demand is real. US spas took 191 million visits in 2025, and average revenue per visit rose to $123.10.1 Five questions show how much of that demand lives near your door, and what it wants.
| Question | What it decides |
|---|---|
| 34. How often people visit | How many regulars to plan for |
| 35. Treatments they would book | Which rooms and hires come first |
| 36. Price for a 60-minute massage | Where to set opening prices |
| 37. What decides where they go | What your opening message leads with |
| 38. What would make it worth trying | Ideas to test on the opening menu |
Share the link in local community groups, through a partner gym or hotel, or on a card at a cafe nearby. Read counts rather than percentages until you have a hundred or so answers. The same approach works for food and drink: the new restaurant survey tests a concept with locals before opening day, handy if a cafe or juice bar is part of the plan.
Spa survey questions that need a second draft
All four appear on spa comment cards every day. Our survey questions guide covers these fixes, and more, for every question format.
Were our therapists friendly and professional?
My therapist asked what I wanted from the treatment.
My therapist was skilled at this treatment.
It asks about warmth and competence at once. A guest who liked the therapist but felt rushed cannot answer honestly.
Did you enjoy our luxurious, award-winning facilities?
Every area I used was spotless.
Robes, towels and slippers were fresh and ready.
Luxury and awards are the spa talking about itself, and they nudge the guest toward yes. Ask about things the guest saw and touched instead.
Was your treatment relaxing?
How tense or stressed did you feel when you arrived?
How tense or stressed did you feel after your treatment?
Yes or no flattens the answer. The same scale asked twice shows how far each guest travelled, and you can track it week by week.
Rate our prices.
The visit was worth what I paid.
A price on its own has no reference point. Value weighs it against the visit, which is the judgement behind a rebooking.
What spa managers ask
Short answers for day spas, hotel spas, salons and anyone planning to open one.
What questions should a spa survey include?
Open with the treatment and why the guest booked. Then six short statements: consultation, speaking up, skill, cleanliness, calm and value. Close with the tension-on-arrival and tension-after pair, the would-you-recommend-us score from 0 to 10, and one idea for the next booking. Together those are the guest core above.
When should a spa send its customer satisfaction survey?
Before the guest leaves: in the relaxation lounge or at the front desk, on a card or by QR code. For guests who go straight home, text or email the link the same day.
How do you measure a spa client's relaxation level?
Ask how tense or stressed the guest felt on arrival and again after the treatment, on the same five-point scale. Count the guests whose answer dropped at least one step. The scoring section above walks through a full week.
What is a spa guest evaluation form?
A short paper or online form guests fill in about one visit: the treatment, the therapist, the spa itself and the chance of a return visit. The printable form on this page is one, with space for the date and treatment at the top.
What should a market research questionnaire for a spa ask?
How often people visit spas, which treatments they would book, what they expect to pay, what decides where they go, and what would make a new spa worth trying. Ask people nearby before you open, rather than your current guests.
Can I use these questions for a salon or nail bar?
Yes. Keep the core, pick Nails in question 1, and add the nails, waxing and facials set. In the builder, change "therapist" to "technician" wherever it appears.
Ready for tomorrow's first guest?
Open the guest core in the builder, print a few cards for the lounge, and read your first relaxation score before the weekend.
