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Free Survey Question: How Likely Are You to Recommend

50+ Expert Crafted How Likely Are You To Recommend Survey Questions

Unlock the power of loyal customers by using the survey question how likely are you to recommend to gauge satisfaction and predict future growth. This simple recommendation survey - often used to calculate your Net Promoter Score - asks customers to rate their likelihood of referring you and delivers clear, actionable insights; grab our free template preloaded with example questions or head to our online form builder to craft a custom survey if you need more flexibility.

How likely are you to recommend our product or service to a friend or colleague?
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Very unlikelyVery likely
How satisfied are you with the quality of our product or service?
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Very dissatisfiedVery satisfied
How satisfied are you with our customer support?
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Very dissatisfiedVery satisfied
What is the main reason for your rating above?
What suggestions do you have for improving our product or service?
What is your age range?
Under 18
18-24
25-34
35-44
45-54
55-64
65 or older
What is your gender?
Male
Female
Non-binary
Prefer not to say
Other
How did you hear about us?
Online Search
Friend or Colleague
Social Media
Advertisement
Other
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Top Secrets for Nailing the 'How Likely Are You to Recommend' Survey Question

The survey question how likely are you to recommend survey matters more than it seems. It zeroes in on loyalty with a single 0 - 10 scale that customers instantly understand. When you ask it right, you capture honest reactions instead of vague approval. That clarity transforms raw numbers into real-growth signals.

Focus on clear wording and a logical flow. Start with "On a scale of 0 - 10, how likely are you to recommend us to a friend?" Then follow up with "What do you value most about our service?" These two questions work in tandem to give you both breadth and depth. Keep sentences short and avoid jargon to maximize response.

Imagine a local bakery tracking word-of-mouth with a quick poll after every purchase. The bakery asks, "On a scale of 0 - 10, how likely are you to recommend our croissants?" Within days, they pinpoint that taste drives promoters while wait times hold back passives. This snapshot guides where to pour more butter - and where to speed up the oven.

Researchers in the An application of the net promoter score in higher education study stress that clean, consistent questions boost survey completion. Similarly, the Student Satisfaction With Learning Experience and Its Impact on Likelihood Recommending University report finds focused follow-ups uncover true drivers of loyalty. For a ready-made template, explore our How Likely Are You Survey.

Use these best practices to design surveys that deliver meaningful data, not just numbers. You'll learn what sparks enthusiasm and where to make tactical fixes. Turn every response into action, and watch loyalty rise.

Artistic 3D voxel depicting recommendation likelihood survey concept
Artistic 3D voxel representing customer loyalty feedback metric

What Pros Know About Avoiding Pitfalls in Your Recommendation Survey

Don't let simple mistakes tank your survey's impact. A common trap is asking "How likely are you to recommend?" without a solid follow-up question. You miss the why - and that's where the real insights hide. Without context, those 7s and 8s remain numbers, not action items.

Another error is clumsy scale labels or swapping terms mid-survey. For example, using "unsatisfied" for a 2, then calling a 7 a "promoter" confuses responders. You end up chasing shadows instead of real trends. Stick to plain language - 0 means "not likely," 10 means "extremely likely" - and keep labels consistent.

Consider a SaaS startup that skipped the open comment box after their recommendation ask. Sales looked steady, but churn crept up under the radar. Once they added "What could we do to improve your score?", they uncovered feature gaps in onboarding and saved thousands in retention costs. That tweak turned vague ratings into a clear product roadmap.

Tracking change beats chasing one-off numbers. In The use of Net Promoter Score (NPS) to predict sales growth, academics show that trend analysis outperforms snapshots every time. Link this to your NPS Score Survey design. Focus on shifts in score, and you'll spot momentum before it shows up in revenue.

Don't ignore alternative approaches either. A systematic review at Customer mindset metrics reveals that "top-box" metrics - tracking only those who pick the highest score - sometimes outpace NPS. Test a single-question "top-box" gauge alongside your recommendation item to sharpen your focus. These insider tweaks keep your feedback precise and your next steps clear.

How Likely Are You to Recommend Questions

These questions focus on measuring customer advocacy using a clear numerical scale. By capturing a 0 to 10 rating, you can segment promoters, passives, and detractors to track loyalty over time. Explore our How Likely Are You Survey for best practices.

  1. On a scale of 0 to 10, how likely are you to recommend our company to a friend or colleague?

    This classic Net Promoter Score question delivers a standardized benchmark for customer loyalty. It also enables clear segmentation for deeper analysis of brand promoters and detractors.

  2. How likely are you to recommend our product's latest feature to someone in your network?

    Focusing on a specific feature helps identify which updates drive advocacy. This insight guides future product development based on real user enthusiasm.

  3. Considering your overall experience, how likely are you to recommend our service in the next 6 months?

    Asking about future recommendation scenarios captures long-term satisfaction and potential for retention. It also informs forecast models for word-of-mouth growth.

  4. Based on your satisfaction so far, how likely are you to recommend us to a coworker?

    Referencing overall experience ties loyalty back to general satisfaction levels. It ensures that recommendation metrics reflect holistic brand perception.

  5. How likely are you to recommend our platform compared to your current solution?

    Comparative queries highlight competitive advantages and gaps. This helps you position your offering more effectively in the market.

  6. How likely are you to recommend our premium plan after using the trial version?

    Evaluating premium plan recommendations after a trial uncovers user readiness to upgrade. It guides marketing strategies for upselling and retention.

  7. How likely are you to recommend our customer support to a peer?

    Support interactions often influence overall brand sentiment. Measuring advocacy tied to customer service reveals areas for team training.

  8. Reflecting on delivery times, how likely are you to recommend us to others?

    Delivery performance can significantly affect satisfaction. Tracking recommendation based on fulfillment timing pinpoints logistics improvements.

  9. How likely are you to recommend us for small businesses in your industry?

    Industry-specific recommendation questions help tailor messaging for small business audiences. This specialization improves targeting accuracy.

  10. How likely are you to recommend our mobile app to friends or colleagues?

    Mobile app advocacy measures usability and accessibility in a compact format. It highlights opportunities to enhance user experience on mobile platforms.

Would You Recommend Questions

These questions aim to capture respondents' explicit willingness to endorse your brand in their own words. By framing each item as "Would you recommend…?", you encourage candid feedback on potential advocacy. Dive deeper with our Net Promoter Survey .

  1. Would you recommend our product to a colleague based on your recent experience?

    This direct question measures current sentiment and highlights immediate advocacy potential. It encourages honest responses by referencing tangible experiences.

  2. Would you recommend our service to a friend without hesitation?

    By exploring friend referrals, you tap into authentic social recommendations. It also identifies advocates who could become brand ambassadors.

  3. Would you recommend our subscription plan to others in your field?

    Subscription recommendations reveal perceived value for ongoing use. This insight supports retention and pricing strategies.

  4. Would you recommend our support team to someone facing similar issues?

    Evaluating support team referrals highlights service excellence. It also guides resource allocation for training and support improvements.

  5. Would you recommend our onboarding process to new users?

    Onboarding impressions often shape long-term satisfaction. Asking about this step ensures you smooth initial user experiences.

  6. Would you recommend our mobile app to non-technical friends?

    Assessing mobile app referrals gauges cross-platform satisfaction. It reveals technical or design issues that might hinder advocacy.

  7. Would you recommend our training resources to a peer?

    Recommendations for training materials show resource effectiveness. They guide content development to address user learning needs.

  8. Would you recommend our advanced features to industry experts?

    Endorsements from expert users signal feature maturity. This feedback helps prioritize advanced functionalities.

  9. Would you recommend our pricing model to other businesses?

    Pricing model referrals gauge perceived cost-benefit balance. They inform promotional strategies and adjustments.

  10. Would you recommend our brand after your last interaction with us?

    Post-interaction recommendations capture real-time sentiment. They also spotlight service moments that drive or hinder advocacy.

Recommendation Scale Context Questions

These prompts gather context around your recommendation ratings to uncover key drivers and barriers. Understanding the "why" behind scores helps prioritize improvements. Check out our Rating Scale Questions Survey for related examples.

  1. What factors most influenced your score on the 0-10 recommendation question?

    Identifying influential factors clarifies what drives recommendation choices. This data helps tailor your value proposition more effectively.

  2. How would you rate the value you receive relative to your recommendation score?

    Linking value perception to scores connects customer satisfaction with advocacy. It guides enhancements to deliver clearer ROI.

  3. To what extent did product reliability affect your likelihood to recommend?

    Reliability often underpins trust and loyalty. Gauging its impact reveals where technical improvements can bolster recommendations.

  4. How did customer support quality shape your recommendation decision?

    Service quality can sway recommendation likelihood. Understanding its role informs support training and process optimization.

  5. In your recommendation rating, how important was ease of use?

    Ease of use is a key driver of user satisfaction. Measuring its influence helps refine product design for better adoption.

  6. How did pricing impact the recommendation score you provided?

    Pricing perceptions directly affect advocacy decisions. Capturing this insight supports competitive pricing strategies.

  7. Which feature most contributed to your willingness to recommend?

    Feature-driven recommendations show which elements resonate most. This guides development priorities for maximum impact.

  8. How does our product's performance influence your recommendation?

    Performance metrics determine user happiness with the core product. Assessing their role helps improve system stability and speed.

  9. What is the primary reason for your recommendation rating?

    Understanding the primary reason behind scores enables targeted follow-up. This qualitative insight shapes marketing messaging.

  10. How confidently would you recommend us considering our response time?

    Confidence in recommendation reflects perceived consistency. Measuring it helps identify reliability gaps to address.

Follow-Up Recommendation Feedback Questions

Follow-up questions dig into the "why" behind recommendation intent, helping you address concerns or repeat successes. Structured feedback can guide product iteration and service enhancements effectively. Learn best practices in our NPS Survey .

  1. What would you suggest we improve to become more recommendable?

    Open improvement suggestions surface actionable change ideas. They drive continuous enhancements that increase advocacy.

  2. What did you like most that made you give your recommendation score?

    Highlighting positive aspects helps understand peak experiences. You can reinforce these strengths in marketing and development.

  3. Can you describe a moment that influenced your recommendation decision?

    Personal anecdotes provide context to recommendation scores. They reveal emotional triggers behind loyalty decisions.

  4. What concerns would prevent you from recommending us?

    Identifying concerns prevents negative word-of-mouth. Addressing these issues quickly improves overall satisfaction.

  5. What additional features would increase your likelihood to recommend?

    Feature requests highlight unmet needs that could boost advocacy. Prioritizing these can lead to stronger referrals.

  6. How can we enhance our service to earn a higher recommendation?

    Enhancement prompts show how to raise satisfaction levels. They direct product roadmaps for better recommendation outcomes.

  7. What language would you use when recommending us to others?

    Capturing referral language informs marketing copy. You can mimic real customer phrases to increase authenticity.

  8. What is the biggest barrier to recommending our product?

    Barrier identification pinpoints friction points in the user journey. Solving these challenges boosts overall recommendation rates.

  9. What success story would you share when recommending us?

    Success stories demonstrate tangible benefits of your offering. They serve as powerful narratives when sharing referrals.

  10. What expectations did we meet that led to your recommendation?

    Meeting expectations reinforces positive experiences. Understanding fulfilled promises helps maintain consistency in service delivery.

Comparative Recommendation Questions

Benchmarking your recommendation performance against competitors or industry standards brings valuable perspective. These questions also uncover unique selling points that resonate with users. For best examples, review our Sample NPS Survey .

  1. Compared to other products you've used, how likely are you to recommend ours?

    Benchmarking against other products highlights your strengths and weaknesses. This comparison refines competitive positioning strategies.

  2. How does our recommendation likelihood compare to similar services?

    Comparisons uncover service differentiators that matter to users. They help you emphasize unique selling points in promotional efforts.

  3. In terms of word-of-mouth, how would you rank our product?

    Ranking your product for word-of-mouth reveals overall referral efficacy. It guides improvements in areas with lower performance.

  4. Compared to industry leaders, how confident are you in recommending us?

    Industry leader comparisons offer context to your recommendation performance. This insight informs realistic growth targets.

  5. How does our recommendation score align with your expectations?

    Aligning recommendation scores with expectations shows if you meet or exceed goals. It supports strategic decision-making for customer success.

  6. Relative to competitors, how would you rate your willingness to recommend?

    Relative willingness to recommend against competitors highlights loyalty gaps. It can drive targeted retention initiatives.

  7. Against alternative solutions, how often do you recommend our product?

    Frequency-based comparisons measure ongoing endorsement patterns. They help in predicting long-term referral trends.

  8. In comparison to past experiences, how likely are you to recommend us?

    Past experience benchmarks show progress over time. They track the effectiveness of past improvements on advocacy.

  9. Compared to other brands, how do you prioritize recommending ours?

    Brand prioritization comparisons reflect your perceived importance. Understanding this helps in resource allocation for brand building.

  10. Relative to your ideal product, how well do our recommendation features measure up?

    Ideal product alignment reveals innovation opportunities. It supports feature development that aligns with user aspirations.

Employee Recommendation Questions

Measuring advocacy internally can inform employee engagement strategies and brand ambassadorship. Use these questions to gauge whether staff would recommend working at your company. Explore our Employee NPS Survey for more insights.

  1. How likely are you to recommend this company as a great place to work?

    Employee advocacy is a strong indicator of company culture health. It helps identify areas where staff engagement can improve.

  2. Would you recommend our workplace to friends seeking employment?

    Peer recommendations reveal workplace satisfaction levels. They also inform recruitment and retention strategies.

  3. How likely are you to endorse our company culture to peers?

    Measuring cultural endorsement highlights internal strengths. It shapes programs that reinforce positive work environments.

  4. Would you recommend our professional development opportunities?

    Development opportunity referrals indicate value of training initiatives. They guide learning and growth investments.

  5. How likely are you to recommend our leadership team to others?

    Leadership recommendations reflect trust and respect within teams. This feedback informs leadership coaching and development.

  6. Would you recommend our onboarding process to new hires?

    Onboarding endorsements measure integration success. They help refine processes for faster employee ramp-up.

  7. How likely are you to recommend our benefits package to a colleague?

    Benefits referrals reveal the perceived value of compensation packages. This insight informs benefits planning.

  8. Would you recommend our remote work policies to friends in the industry?

    Remote policy endorsements highlight flexibility satisfaction. They guide future work arrangement strategies.

  9. How likely are you to recommend our performance review system?

    Performance review recommendations show fairness perceptions. They help improve review frameworks and feedback processes.

  10. Would you recommend our team environment to a friend?

    Team environment referrals capture social dynamics at work. They guide culture-building activities to foster collaboration.

FAQ

What is the purpose of the "How likely are you to recommend" question in surveys?

The purpose of the "How likely are you to recommend" question is to measure customer loyalty by asking respondents to rate their willingness to refer your brand on a 0 - 10 scale. Embedding this question in a survey template or free survey yields standardized feedback, enabling you to segment promoters, passives, and detractors.

How do I interpret the results of the "How likely are you to recommend" survey question?

Interpreting results involves grouping scores into promoters (9 - 10), passives (7 - 8), and detractors (0 - 6), then calculating the Net Promoter Score. Use a survey template to automate this analysis. Example questions help you compare trends over time and benchmark performance against industry standards in your free survey data.

What are best practices for wording the "How likely are you to recommend" survey question?

Best practices include using clear, actionable wording, consistent 0 - 10 scales, and neutral tone in your survey template. Avoid leading phrases and jargon. Review example questions to ensure simplicity and brevity. Position the question prominently in your free survey, and test different phrasings to maximize response accuracy and engagement.

How can I effectively follow up on responses to the "How likely are you to recommend" question?

Effectively follow up by segmenting respondents by score, then sending personalized emails or in-app messages. Promoters might get referral incentives, passives receive outreach surveys, and detractors a customer service offer. Automate follow-ups using your survey template or free survey tool to ensure timely, relevant responses and continuous feedback loops.

What are common mistakes to avoid when using the "How likely are you to recommend" question in surveys?

Common mistakes include using ambiguous scales, asking leading questions, and ignoring neutral responses in your survey template. Avoid lumping different customer segments together or delaying follow-up. Skipping example questions for calibration can also skew insights. Use a free survey to pilot your setup and refine before full deployment.

How does the "How likely are you to recommend" question relate to Net Promoter Score (NPS)?

The "How likely are you to recommend" question is the core of Net Promoter Score (NPS) methodology. It directly feeds into NPS calculations by categorizing responses into promoters, passives, and detractors. Use a survey template to standardize NPS measurement and compare your free survey data across periods or customer segments for trend analysis.

When should I use the "How likely are you to recommend" question in my customer feedback surveys?

Use the "How likely are you to recommend" question after key customer interactions - post-purchase, support ticket closure, or onboarding milestones. Integrate it into transactional surveys or periodic feedback loops within your survey template. A free survey tool can trigger this question at optimal times to maximize timely, context-rich responses.

What scale should I use for the "How likely are you to recommend" question to ensure accurate responses?

A 0 - 10 scale is recommended for the "How likely are you to recommend" question to maximize response accuracy and NPS standardization. Avoid 1 - 5 scales, which can compress results. Ensure your survey template clearly labels each point. For free surveys, provide consistent scale descriptors to guide respondents and reduce interpretation bias.

How can I analyze the data collected from the "How likely are you to recommend" survey question?

Analyze collected data by segmenting scores into promoters, passives, and detractors, then calculate your Net Promoter Score. Visualize results with bar charts or trend lines within your survey template. Compare example questions over time, cross-tabulate with demographics, and export free survey data for deeper statistical or text-based sentiment analysis.

What are some examples of follow-up questions to ask after the "How likely are you to recommend" question?

After the "How likely are you to recommend" question, ask follow-ups like "What influenced your rating?", "How can we improve?", or "Which feature did you value most?". Use a survey template to display these example questions conditionally. A free survey with branching logic ensures relevant, in-depth feedback from each respondent segment.