Free Sample NPS Survey
50+ Expert-Crafted Sample NPS Survey Questions
Measuring sample NPS survey questions gives you a clear snapshot of customer loyalty and satisfaction. An NPS survey simply asks how likely your customers are to recommend your brand - turning customer satisfaction NPS survey questions into actionable insights. Download our free template packed with the best NPS survey questions and customer NPS survey questions, or head to our form builder to create a fully customized survey.
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Top Secrets to Crafting a Sample NPS Survey That Drives Real Insights
Launching a sample nps survey can feel like stepping into the unknown, but it's your fastest route to honest customer feedback. With a clear structure, you're not guessing - you're listening. The Net Promoter Score framework, as explained on Wikipedia, classifies customers into promoters, passives, and detractors. This simple scale packs a punch in measuring loyalty.
To start off strong, link your survey design to your product journey. Ask at the right moment - after a service call or a purchase confirmation. Keep it short: just 2-6 questions, as advised by Omniconvert. A brief open-text follow-up like "What do you value most about our product?" invites vivid details. You can even embed it into a simple poll to test engagement.
In real life, imagine a small e-commerce shop collecting feedback at checkout. They start with the classic NPS question, "On a scale of 0 to 10, how likely are you to recommend us to a friend?" Then a follow-up: "What's one thing we could improve?" Within days, they spot a trend: customers love free shipping. That insight drives next month's marketing push. For more on how to align questions and goals, explore our NPS Survey guide.
Craft each question with neutral wording. Steer clear of bias - avoid "How amazing was your experience?" and stick with "How satisfied are you with our service?" This builds trust. Use the word "recommend" in your main prompt to mirror standard NPS language. Soon, you'll gather robust data you can benchmark. For a quick reference, check out Surveymonkey's NPS question guide.
Finally, commit to follow-through. Set up a cadence to survey every quarter and track shifts in your NPS Score over time. According to Questback, timely follow-up on detractor feedback can boost customer retention by up to 30%. Document the changes you make - from UX tweaks to new features - and loop back to your audience. Your customers will see their voice matters.
5 Must-Know Pitfalls to Dodge in Your Sample NPS Survey
Even seasoned teams stumble when crafting a sample nps survey. Overloading questions or using emotional language can tank response rates. According to Omniconvert, surveys longer than six questions see a steep drop in engagement. Spot these traps early to protect the value of each response.
Pitfall #1: Asking too many follow-ups. Bombarding customers with pages of prompts is a sure way to see abandonment. Keep your list tight - no more than 6 questions. Our How Many Questions In An NPS Survey guide dives into ideal lengths. A focused follow-up like "What could we do to improve your experience?" yields clear, actionable feedback.
Pitfall #2: Biased or emotional wording. Leading questions such as "How amazing was our service?" nudge people toward positivity. Instead, choose neutral phrasing: "How likely are you to recommend our tool to a colleague?" or "How satisfied are you with our support?" Clear, unbiased wording builds trust and true ratings.
Pitfall #3: Bad timing. Sending your survey at random means low attention. Trigger NPS prompts after key milestones - like delivery or onboarding. Pitfall #4: Failing to close the loop. You've collected feedback; now act on it. Share improvements with respondents and watch your loyalty soar. Avoid these mistakes, iterate fast, and your NPS will become a powerful growth lever.
Best NPS Survey Questions
When designing the NPS Survey , you want questions that pinpoint customer loyalty drivers and highlight promoters versus detractors. These carefully selected questions help teams identify what truly motivates advocacy and where improvements are most impactful.
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How likely are you to recommend our product or service to a friend or colleague?
This classic NPS question directly measures customer loyalty by asking about advocacy intent. It's the foundational metric for distinguishing promoters, passives, and detractors.
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What motivated your score in the previous question?
Understanding the reasoning behind a score uncovers specific drivers of satisfaction or dissatisfaction. It provides actionable feedback to improve key touchpoints.
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Which aspect of our product or service do you value most?
This question identifies the features or benefits that resonate strongest with customers. It helps prioritize enhancements that will delight loyal users.
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What's the one thing we could do to improve your experience?
By asking for a single improvement, you encourage respondents to focus on the highest-impact change. This yields clear, targeted actions for your team.
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How satisfied are you with our customer support?
Support quality often influences overall loyalty, so gauging satisfaction here reveals service gaps. Reliable support fosters promoter behavior over time.
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How would you rate the value for money of our offering?
Perceived value drives both satisfaction and recommendation likelihood. This question flags pricing or feature concerns that may undercut loyalty.
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How intuitive do you find our product or service to use?
Ease of use is a major factor in customer advocacy. Identifying usability barriers ensures a smoother journey for promoters.
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How well do our features meet your needs?
This question evaluates product-market fit by asking about alignment with customer requirements. High alignment correlates strongly with promoter scores.
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How responsive have we been to your questions or concerns?
Timely responses build trust and can convert passives into promoters. Tracking responsiveness highlights areas for internal process improvement.
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Would you purchase from us again in the future?
Repurchase intent complements the NPS metric by confirming ongoing loyalty. It helps you forecast retention and revenue growth.
Customer Satisfaction NPS Survey Questions
Customer satisfaction often goes hand in hand with loyalty, so you need targeted NPS questions to gauge overall contentment and identify friction points. This list enhances your feedback process by pairing satisfaction insights with promoter/detractor analysis from a Sample Customer Satisfaction Survey .
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How satisfied are you with the overall quality of our product or service?
This broad satisfaction check provides a high-level view of customer sentiment. It helps you assess whether quality meets or exceeds expectations.
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How satisfied are you with the ease of using our product or website?
Usability impacts both satisfaction and the likelihood to recommend. Pinpointing navigation or functionality issues can drive quick wins.
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How satisfied are you with the timeliness of our delivery or service?
Delivery speed and reliability can make or break satisfaction in many industries. This question flags logistics issues affecting overall loyalty.
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How satisfied are you with our customer support interactions?
Quality of support influences whether customers become promoters or detractors. Tracking this metric helps improve training and response protocols.
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How satisfied are you with the value you received for the price paid?
Perceived value is a core driver of loyalty and recommendation. This question highlights pricing or feature misalignments.
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How satisfied are you with the clarity of our communication?
Clear, consistent communication builds trust and reduces frustration. Assessing this aspect helps refine messaging strategies.
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How well did our product or service meet your expectations?
This question compares promises versus outcomes to reveal over- or under-performance. It identifies areas needing realignment or messaging tweaks.
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How satisfied are you with the personalization of our service?
Personalized experiences foster deeper connections and promote sharing. Understanding this satisfaction level guides your customization efforts.
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How satisfied are you with the follow-up or post-purchase experience?
Post-purchase touchpoints can turn passives into promoters when done well. This question ensures you're nurturing customers beyond the sale.
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How likely are you to continue using our product or service?
Retention intent is crucial for long-term growth and complements satisfaction metrics. Identifying churn risk early allows proactive engagement.
Sample NPS Survey Questions
A well-crafted sample NPS survey helps teams test clarity, tone, and relevance before a full launch. These sample questions ensure straightforward feedback collection and clear insights. Pair them with a Sample for Customer Feedback Survey to broaden your research scope.
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On a scale of 0 - 10, how likely are you to recommend us?
This is the standard NPS question that defines promoters, passives, and detractors. It's critical for benchmarking against industry standards.
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What is the primary reason for your score?
Asking for the main reason yields qualitative data to explain numerical ratings. It highlights both strengths and areas needing attention.
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How easy was it to find what you needed on our site?
Sample surveys must test usability-related feedback, especially for online experiences. This question identifies navigation issues early.
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Did our team resolve your issue to your satisfaction?
This operational question gauges support effectiveness, a key contributor to NPS scores. It ensures service metrics align with loyalty goals.
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Which feature or service do you use most often?
Knowing frequent use cases helps you allocate development resources wisely. It also clarifies which aspects drive satisfaction.
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How well did our product perform compared to your expectations?
This question validates whether performance claims hold true in practice. It's essential for calibrating marketing messages and product improvements.
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How likely are you to renew or repurchase in the next 12 months?
Renewal intent reveals long-term loyalty and future revenue potential. It complements the NPS framework by forecasting retention.
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What could we do to improve your next experience?
Inviting suggestions opens doors to user-driven innovation. It ensures feedback is both candid and directly actionable.
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How would you compare us to other options you've tried?
Competitive context clarifies your relative standing and highlights differentiators. It also uncovers areas where competitors may excel.
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Would you like to be contacted to discuss your feedback?
Offering follow-up conversations enhances customer engagement and deepens insights. It shows commitment to using feedback constructively.
B2B NPS Survey Questions
B2B relationships demand nuanced NPS questions that reflect complex buying cycles and multiple stakeholders. This list focuses on partnership health, product alignment, and service excellence. Enhance your corporate feedback process by referencing our Net Promoter Survey framework for deeper analysis.
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How likely are you to recommend our company to another business?
This version of the core NPS question gauges professional referrals, crucial for B2B growth. It measures loyalty at the organizational level.
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How satisfied are you with our account management team?
Dedicated account managers drive ongoing satisfaction and renewals. Tracking this satisfaction helps refine client engagement strategies.
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How well does our solution integrate with your existing systems?
Integration ease is a top concern for B2B buyers. This question uncovers technical barriers affecting satisfaction and loyalty.
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How satisfied are you with the ROI of our product or service?
Return on investment is the ultimate B2B metric. It reveals whether customers see real financial or operational benefits.
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How responsive are we to your support requests?
Responsiveness influences contract renewals and upsell potential. Measuring this ensures support processes meet corporate expectations.
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How clear and transparent is our communication?
Clarity builds trust within complex stakeholder groups. This question highlights opportunities to improve project updates and reporting.
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How would you rate the customization options we provide?
Customization drives fit-to-purpose solutions in B2B settings. Feedback here guides product roadmaps and consultative services.
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How satisfied are you with the onboarding and implementation process?
Successful onboarding sets the tone for long-term partnerships. Measuring satisfaction here helps reduce churn risk early on.
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How aligned is our solution with your strategic goals?
Strategic alignment ensures your offering remains relevant as customer priorities evolve. It strengthens advocacy among executive stakeholders.
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Would you consider expanding our partnership in the future?
Future expansion intent indicates strong loyalty and growth potential. It helps prioritize accounts for upsell and cross-sell efforts.
Best NPS Survey Questions for eCommerce
For eCommerce brands, NPS questions should capture the end-to-end online shopping experience and post-purchase touchpoints. These expertly curated questions help you measure loyalty from the shopping cart to customer service, working alongside your existing NPS Score Survey to drive actionable growth.
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How likely are you to recommend our online store to friends or family?
This question directly measures the likelihood of word-of-mouth referral, a key growth driver for eCommerce. It captures overall satisfaction with your digital storefront.
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How satisfied are you with the ease of navigating our website?
Website usability impacts conversion rates and customer satisfaction. Identifying navigation pain points helps optimize the shopping journey.
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How satisfied are you with our checkout process?
Checkout friction leads to abandoned carts and lost revenue. Tracking checkout satisfaction highlights areas for technical or UX improvements.
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How satisfied are you with our product selection?
Product range is a core factor in customer loyalty for eCommerce. This question reveals whether inventory meets customer expectations.
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How satisfied are you with our shipping options and delivery speed?
Fast and reliable shipping drives repeat purchases and positive reviews. This question flags logistical strengths or bottlenecks.
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How satisfied are you with our returns and exchange process?
A smooth return experience can turn detractors into promoters. It's essential for maintaining trust and reducing purchase risk.
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How satisfied are you with our customer service channels (chat, email, phone)?
Responsive service is critical when online shoppers encounter issues. Measuring this satisfaction helps improve all support touchpoints.
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How satisfied are you with our mobile shopping experience?
Mobile commerce continues to grow, making this a vital area of feedback. It highlights UX and performance issues on smaller screens.
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How relevant do you find our promotions and marketing communications?
Personalized promotions can boost engagement and loyalty. This question ensures your marketing resonates with customer interests.
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Would you shop with us again based on your recent experience?
Repurchase intent signals enduring loyalty and future revenue potential. It complements the NPS metric by forecasting customer lifetime value.