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Free Hotel Survey

50+ Must Ask Hotel Survey Questions

Discover the power of measuring hotel satisfaction with targeted hotel survey questions that deliver actionable guest insights. A hotel survey is a structured set of questions designed to capture feedback on every aspect of the stay - from room cleanliness to location convenience - so you can continuously refine your service. Grab our free template preloaded with hotel survey questions examples and sample items, or head over to our online form builder to craft a custom survey in minutes.

How satisfied were you with your overall stay at our hotel?
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2
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5
Very dissatisfiedVery satisfied
How would you rate the cleanliness of your room?
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2
3
4
5
Very dirtyVery clean
How would you rate the professionalism and friendliness of our staff?
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2
3
4
5
Very unprofessionalExtremely professional
How satisfied were you with the hotel's amenities (e.g., pool, fitness center, Wi-Fi)?
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2
3
4
5
Very dissatisfiedVery satisfied
How would you rate the value for money of your stay?
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2
3
4
5
Poor valueExcellent value
How likely are you to recommend our hotel to friends or colleagues?
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2
3
4
5
Not at all likelyExtremely likely
What did you like most about your stay?
Do you have any suggestions for how we could improve?
What is your age range?
Under 18
18-24
25-34
35-44
45-54
55-64
65 or older
How did you hear about our hotel?
Online search
Social media
Friend or family
Travel agent
Advertisement
Other
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Top Secrets for Crafting a Hotel Survey That Drives Guest Satisfaction

A hotel survey gives you direct insight into guest experiences. It uncovers what delights travelers and what holds them back. You can't improve what you don't measure - so start with the right survey format.

High design quality often correlates with higher daily rates. A study by Assessing the value of good design in hotels shows that attention to aesthetic and functional design boosts both guest satisfaction and revenue per available room. Integrating design questions helps you link form with financial outcomes.

Approach your poll strategically: choose clear question flow and limit length to five to ten items. Guests appreciate concise surveys they can complete in under two minutes. Use a poll platform that supports mobile devices and skip logic to keep questions relevant. Timing the invite right - like after checkout - boosts completion rates.

To gather actionable feedback, include key metrics like NPS, CSAT, or CES. The Hotel guest satisfaction surveys: A complete guide for 2025 emphasizes purpose-driven questions and logical flow. It also recommends mixing open-ended prompts with scales for depth. Concise length avoids drop-offs.

Use both closed-ended and open-ended prompts. For example, try questions like "How satisfied were you with your room cleanliness?" or "Would you recommend our hotel to friends or family?" Keep your list balanced to avoid fatigue. These hotel survey questions examples help you pinpoint high-impact areas.

Imagine a boutique property that noticed recurring comments about lobby lighting. They added a single question on ambiance and discovered small tweaks drove a 15% uptick in satisfaction scores. That real-world tweak paid for itself in extras like bar sales. You can replicate this approach in any setting.

For an easy setup, explore our Hotel Guest Satisfaction Survey template and adjust it to your brand voice. Update your questions each season and monitor trends over time. Continuous tweaks keep feedback fresh and actionable.

3D voxel art depicting online hotel surveys, with a dark blue background.
3D voxel art depicting online hotel survey concept on a dark blue background.

5 Must-Know Tips to Dodge Common Hotel Survey Mistakes

Common mistake? Survey fatigue. When you cram 20+ items on an email, guests lose interest halfway. They skip core questions or abandon entirely. That dilutes your data and wastes effort.

Timing your invite poorly is another trap. Sending surveys during a stay overwhelms guests, while a month later invites recall bias. Research by 9 Hotel Survey Distribution Best Practices recommends a window of 24 - 48 hours post-checkout. That sweet spot yields the highest response rates.

Design matters more than you think. A cluttered layout and vague labels confuse users and tank completion. Use clean, branded templates and clear instructions at each step. The Hotel survey template offers a balanced mix of rating scales and open boxes for feedback.

Mobile design isn't optional anymore. Over 70% of guests complete surveys on their phones, so test on iOS and Android. Keep buttons large and questions concise. Use a sample item like "Did you find our booking process easy to use?" as part of your hotel survey questions sample.

Last summer, a boutique inn improved response rates by 25% by trimming its survey to seven questions. They dropped redundant items and tested designs with staff first. That simple tweak drove actionable insights. Guests even praised the survey for being quick.

If you need a head start, check out our Hotel Customer Satisfaction Survey framework. It includes must-have fields and skip logic examples for personalized flow. Customize it to your brand's tone in minutes.

Avoid these pitfalls and you'll collect clear, honest feedback every time. A polished survey builds trust and loyalty. Start today to transform raw data into meaningful change.

General Hotel Experience Questions

These questions focus on capturing guests' overall perceptions of their stay, helping you identify high-level trends and areas for improvement. Gathering this feedback provides a clear picture of satisfaction drivers and potential pain points. For best practices, check out our Hotel Guest Satisfaction Survey .

  1. How satisfied were you with your overall stay at our hotel?
  2. This question captures a broad assessment of the guest's entire experience, guiding improvements across multiple departments. It serves as a benchmark for overall satisfaction trends.

  3. Would you recommend our hotel to friends or family?
  4. Recommendation likelihood is a key indicator of loyalty and brand advocacy. High scores here often correlate with positive word-of-mouth referrals.

  5. What was the primary purpose of your stay?
  6. Understanding purpose - business, leisure, or other - helps tailor services and amenities to different guest segments. It informs targeted marketing strategies.

  7. How did you first hear about our hotel?
  8. This question identifies the most effective marketing channels. It supports budget allocation for future advertising efforts.

  9. How likely are you to return to our hotel in the future?
  10. Return intent measures guest loyalty and satisfaction simultaneously. A low score can highlight unmet expectations.

  11. Rate the ease of your check-in and check-out process.
  12. Efficient arrival and departure procedures impact first and last impressions. Streamlining these processes can significantly boost satisfaction.

  13. Was the booking process convenient and user-friendly?
  14. This question evaluates the usability of your reservation system. Improvements here can reduce booking abandonment rates.

  15. Did the hotel meet your expectations based on its online description?
  16. Alignment between marketing claims and actual experience builds trust. Discrepancies can lead to guest dissatisfaction and negative reviews.

  17. How comfortable did you find the hotel's public areas?
  18. Public spaces contribute to the guest's perception of value and atmosphere. Comfort in lobbies and lounges encourages repeat visits.

  19. How would you rate the value for money of your stay?
  20. Perceived value influences both satisfaction and willingness to pay. This insight guides pricing and package offerings.

Hotel Room Quality Questions

Room quality directly shapes guest comfort and satisfaction, making it critical to assess cleanliness, amenities, and ambiance. Detailed feedback helps refine housekeeping, maintenance, and interior design efforts. For more insights, see our Accommodation Survey .

  1. How would you rate the cleanliness of your room upon arrival?
  2. Cleanliness is fundamental to guest comfort and health standards. High scores here reflect well-maintained housekeeping operations.

  3. How satisfied were you with the room's bed and bedding quality?
  4. Sleep quality is a top priority for hotel guests. Quality bedding directly affects comfort and overall satisfaction.

  5. Did all in-room amenities function properly during your stay?
  6. Functioning amenities - TV, minibar, safe - are expected. Malfunctions can considerably detract from the guest experience.

  7. How would you assess the room's noise levels?
  8. Noise control is essential for rest and comfort. Identifying sound issues can guide soundproofing and layout improvements.

  9. How would you rate the room's temperature control?
  10. Effective heating and cooling systems ensure guest comfort in all seasons. This feedback directs HVAC maintenance priorities.

  11. Was the room size adequate for your needs?
  12. Room size influences perceived value and space usability. Insights can inform room design and categorization.

  13. How would you rate the design and décor of your room?
  14. Aesthetic appeal contributes to guest enjoyment and brand image. Design feedback can inspire future renovations.

  15. Did you experience any issues with the room's maintenance?
  16. Prompt maintenance is vital for guest satisfaction and safety. Identifying recurring issues helps prioritize repairs.

  17. How satisfied were you with the in-room Wi-Fi quality?
  18. Reliable internet access is a top guest expectation. Poor performance can lead to negative reviews and lost revenue.

  19. Was the bathroom clean and well-maintained?
  20. Bathroom hygiene and maintenance are critical for guest comfort. High standards here reduce health concerns and complaints.

Hotel Location and Accessibility Questions

Location and accessibility can make or break a guest's decision to book and return. Gathering this feedback allows you to highlight strengths or address logistical challenges. For related templates, consult our Resort Survey .

  1. How convenient was the hotel's location relative to local attractions?
  2. Proximity to points of interest adds value for guests. This insight supports marketing messages and partnership opportunities.

  3. How easy was it to access public transportation from the hotel?
  4. Transport links enhance guest mobility and satisfaction. Poor access can be a deal-breaker for many travelers.

  5. Were directions to the hotel clear and accurate?
  6. Clear directions reduce guest stress and late arrivals. Feedback can guide improvements in communication and signage.

  7. How would you rate parking availability and convenience?
  8. Sufficient, secure parking is essential for driving guests. Parking issues may deter potential bookings.

  9. Was signage within the hotel easy to follow?
  10. Effective signage improves navigation and safety. Confusing layouts can negatively impact the guest experience.

  11. How safe did you feel in the hotel's neighborhood?
  12. Perceived safety influences guest comfort, especially for solo travelers. Feedback can guide security enhancements.

  13. How well did the hotel's location suit your travel plans?
  14. This question connects location with guest itineraries. Knowing this helps tailor packages and promotions.

  15. How accessible were the hotel's entrances and common areas?
  16. Accessibility is critical for guests with mobility needs. Identifying barriers supports inclusive design efforts.

  17. How would you rate the convenience of nearby dining options?
  18. Nearby restaurants add value to the guest stay. Understanding dining preferences can shape local partnerships.

  19. Did the hotel's location meet your expectations?
  20. Expectation alignment builds trust and reduces negative reviews. This feedback can refine marketing descriptions.

Hotel Staff and Service Questions

Service quality often defines the guest experience and fosters loyalty when done right. This category helps you measure staff performance and responsiveness. Dive deeper with our Guest Experience Survey .

  1. How friendly and welcoming was our front desk staff?
  2. First impressions matter, and a warm welcome sets the tone for the stay. Friendly service often correlates with higher satisfaction.

  3. How responsive was the housekeeping team to your requests?
  4. Timely housekeeping creates a comfortable environment. Slow responses can lead to frustration and low ratings.

  5. How would you rate the professionalism of our concierge service?
  6. Concierge assistance adds value through local expertise and convenience. Professionalism here enhances the overall stay.

  7. Did you find the restaurant staff attentive and courteous?
  8. Restaurant service impacts dining satisfaction and overall perception. Attentive staff can elevate the guest experience.

  9. How prompt was room service delivery?
  10. Speedy room service meets guest expectations for convenience. Delays can negatively affect satisfaction and tips.

  11. How satisfied were you with the speed of check-in?
  12. Efficient check-in minimizes wait times and stress. Streamlined processes can boost positive first impressions.

  13. How clearly did staff communicate hotel policies and information?
  14. Clear communication reduces misunderstandings and complaints. Well-informed guests enjoy a smoother stay.

  15. How would you rate the handling of any special requests?
  16. Personalized attention to requests enhances guest loyalty. Effective handling shows dedication to service excellence.

  17. How effective was our staff at resolving any issues?
  18. Problem resolution skills directly influence guest satisfaction. Recognizing staff strengths helps with training needs.

  19. How genuine did our team seem in providing personalized service?
  20. Authentic interactions foster trust and positive word of mouth. This feedback can shape service culture initiatives.

Hotel Facilities and Amenities Questions

High-quality facilities can elevate the guest experience and drive positive reviews. These questions help you evaluate and optimize your amenities lineup. Learn more from our Hotel Feedback Survey .

  1. How satisfied were you with the fitness center and gym facilities?
  2. Well-equipped fitness areas appeal to health-focused travelers. Feedback here guides equipment upgrades and maintenance.

  3. How would you rate the cleanliness of the pool and spa areas?
  4. Spa and pool hygiene is critical for guest comfort and safety. Clean, well-maintained areas encourage repeat bookings.

  5. Did you use our business center, and if so, how was your experience?
  6. Business travelers rely on efficient workspaces. Understanding usage helps optimize hours and equipment.

  7. How was the quality of the hotel's on-site dining options?
  8. On-site dining contributes to guest convenience and satisfaction. Quality feedback can guide menu enhancements.

  9. How would you rate our complimentary breakfast offerings?
  10. Breakfast quality influences first impressions and guest energy levels. Positive feedback supports continued investment.

  11. How satisfied were you with the hotel's Wi-Fi coverage in common areas?
  12. Consistent connectivity is essential for both leisure and business guests. Identifying dead zones helps network upgrades.

  13. How would you assess the quality of our meeting and event spaces?
  14. Business events demand reliable facilities and services. Feedback ensures these spaces meet client expectations.

  15. Did you use any additional amenities (e.g., laundry), and how was the service?
  16. Extra services can enhance guest satisfaction and revenue. This insight helps refine service offerings.

  17. How would you rate the accessibility of our hotel's recreational areas?
  18. Accessible recreational spaces ensure all guests feel welcome. Understanding barriers supports inclusive design.

  19. How likely are you to use our amenities on a future visit?
  20. Future usage intent reflects perceived value and satisfaction. Low scores indicate areas for investment.

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