Free Hotel Survey
50+ Must Ask Hotel Survey Questions
Discover the power of measuring hotel satisfaction with targeted hotel survey questions that deliver actionable guest insights. A hotel survey is a structured set of questions designed to capture feedback on every aspect of the stay - from room cleanliness to location convenience - so you can continuously refine your service. Grab our free template preloaded with hotel survey questions examples and sample items, or head over to our online form builder to craft a custom survey in minutes.
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Top Secrets for Crafting a Hotel Survey That Drives Guest Satisfaction
A hotel survey gives you direct insight into guest experiences. It uncovers what delights travelers and what holds them back. You can't improve what you don't measure - so start with the right survey format.
High design quality often correlates with higher daily rates. A study by Assessing the value of good design in hotels shows that attention to aesthetic and functional design boosts both guest satisfaction and revenue per available room. Integrating design questions helps you link form with financial outcomes.
Approach your poll strategically: choose clear question flow and limit length to five to ten items. Guests appreciate concise surveys they can complete in under two minutes. Use a poll platform that supports mobile devices and skip logic to keep questions relevant. Timing the invite right - like after checkout - boosts completion rates.
To gather actionable feedback, include key metrics like NPS, CSAT, or CES. The Hotel guest satisfaction surveys: A complete guide for 2025 emphasizes purpose-driven questions and logical flow. It also recommends mixing open-ended prompts with scales for depth. Concise length avoids drop-offs.
Use both closed-ended and open-ended prompts. For example, try questions like "How satisfied were you with your room cleanliness?" or "Would you recommend our hotel to friends or family?" Keep your list balanced to avoid fatigue. These hotel survey questions examples help you pinpoint high-impact areas.
Imagine a boutique property that noticed recurring comments about lobby lighting. They added a single question on ambiance and discovered small tweaks drove a 15% uptick in satisfaction scores. That real-world tweak paid for itself in extras like bar sales. You can replicate this approach in any setting.
For an easy setup, explore our Hotel Guest Satisfaction Survey template and adjust it to your brand voice. Update your questions each season and monitor trends over time. Continuous tweaks keep feedback fresh and actionable.
5 Must-Know Tips to Dodge Common Hotel Survey Mistakes
Common mistake? Survey fatigue. When you cram 20+ items on an email, guests lose interest halfway. They skip core questions or abandon entirely. That dilutes your data and wastes effort.
Timing your invite poorly is another trap. Sending surveys during a stay overwhelms guests, while a month later invites recall bias. Research by 9 Hotel Survey Distribution Best Practices recommends a window of 24 - 48 hours post-checkout. That sweet spot yields the highest response rates.
Design matters more than you think. A cluttered layout and vague labels confuse users and tank completion. Use clean, branded templates and clear instructions at each step. The Hotel survey template offers a balanced mix of rating scales and open boxes for feedback.
Mobile design isn't optional anymore. Over 70% of guests complete surveys on their phones, so test on iOS and Android. Keep buttons large and questions concise. Use a sample item like "Did you find our booking process easy to use?" as part of your hotel survey questions sample.
Last summer, a boutique inn improved response rates by 25% by trimming its survey to seven questions. They dropped redundant items and tested designs with staff first. That simple tweak drove actionable insights. Guests even praised the survey for being quick.
If you need a head start, check out our Hotel Customer Satisfaction Survey framework. It includes must-have fields and skip logic examples for personalized flow. Customize it to your brand's tone in minutes.
Avoid these pitfalls and you'll collect clear, honest feedback every time. A polished survey builds trust and loyalty. Start today to transform raw data into meaningful change.
General Hotel Experience Questions
These questions focus on capturing guests' overall perceptions of their stay, helping you identify high-level trends and areas for improvement. Gathering this feedback provides a clear picture of satisfaction drivers and potential pain points. For best practices, check out our Hotel Guest Satisfaction Survey .
- How satisfied were you with your overall stay at our hotel?
- Would you recommend our hotel to friends or family?
- What was the primary purpose of your stay?
- How did you first hear about our hotel?
- How likely are you to return to our hotel in the future?
- Rate the ease of your check-in and check-out process.
- Was the booking process convenient and user-friendly?
- Did the hotel meet your expectations based on its online description?
- How comfortable did you find the hotel's public areas?
- How would you rate the value for money of your stay?
This question captures a broad assessment of the guest's entire experience, guiding improvements across multiple departments. It serves as a benchmark for overall satisfaction trends.
Recommendation likelihood is a key indicator of loyalty and brand advocacy. High scores here often correlate with positive word-of-mouth referrals.
Understanding purpose - business, leisure, or other - helps tailor services and amenities to different guest segments. It informs targeted marketing strategies.
This question identifies the most effective marketing channels. It supports budget allocation for future advertising efforts.
Return intent measures guest loyalty and satisfaction simultaneously. A low score can highlight unmet expectations.
Efficient arrival and departure procedures impact first and last impressions. Streamlining these processes can significantly boost satisfaction.
This question evaluates the usability of your reservation system. Improvements here can reduce booking abandonment rates.
Alignment between marketing claims and actual experience builds trust. Discrepancies can lead to guest dissatisfaction and negative reviews.
Public spaces contribute to the guest's perception of value and atmosphere. Comfort in lobbies and lounges encourages repeat visits.
Perceived value influences both satisfaction and willingness to pay. This insight guides pricing and package offerings.
Hotel Room Quality Questions
Room quality directly shapes guest comfort and satisfaction, making it critical to assess cleanliness, amenities, and ambiance. Detailed feedback helps refine housekeeping, maintenance, and interior design efforts. For more insights, see our Accommodation Survey .
- How would you rate the cleanliness of your room upon arrival?
- How satisfied were you with the room's bed and bedding quality?
- Did all in-room amenities function properly during your stay?
- How would you assess the room's noise levels?
- How would you rate the room's temperature control?
- Was the room size adequate for your needs?
- How would you rate the design and décor of your room?
- Did you experience any issues with the room's maintenance?
- How satisfied were you with the in-room Wi-Fi quality?
- Was the bathroom clean and well-maintained?
Cleanliness is fundamental to guest comfort and health standards. High scores here reflect well-maintained housekeeping operations.
Sleep quality is a top priority for hotel guests. Quality bedding directly affects comfort and overall satisfaction.
Functioning amenities - TV, minibar, safe - are expected. Malfunctions can considerably detract from the guest experience.
Noise control is essential for rest and comfort. Identifying sound issues can guide soundproofing and layout improvements.
Effective heating and cooling systems ensure guest comfort in all seasons. This feedback directs HVAC maintenance priorities.
Room size influences perceived value and space usability. Insights can inform room design and categorization.
Aesthetic appeal contributes to guest enjoyment and brand image. Design feedback can inspire future renovations.
Prompt maintenance is vital for guest satisfaction and safety. Identifying recurring issues helps prioritize repairs.
Reliable internet access is a top guest expectation. Poor performance can lead to negative reviews and lost revenue.
Bathroom hygiene and maintenance are critical for guest comfort. High standards here reduce health concerns and complaints.
Hotel Location and Accessibility Questions
Location and accessibility can make or break a guest's decision to book and return. Gathering this feedback allows you to highlight strengths or address logistical challenges. For related templates, consult our Resort Survey .
- How convenient was the hotel's location relative to local attractions?
- How easy was it to access public transportation from the hotel?
- Were directions to the hotel clear and accurate?
- How would you rate parking availability and convenience?
- Was signage within the hotel easy to follow?
- How safe did you feel in the hotel's neighborhood?
- How well did the hotel's location suit your travel plans?
- How accessible were the hotel's entrances and common areas?
- How would you rate the convenience of nearby dining options?
- Did the hotel's location meet your expectations?
Proximity to points of interest adds value for guests. This insight supports marketing messages and partnership opportunities.
Transport links enhance guest mobility and satisfaction. Poor access can be a deal-breaker for many travelers.
Clear directions reduce guest stress and late arrivals. Feedback can guide improvements in communication and signage.
Sufficient, secure parking is essential for driving guests. Parking issues may deter potential bookings.
Effective signage improves navigation and safety. Confusing layouts can negatively impact the guest experience.
Perceived safety influences guest comfort, especially for solo travelers. Feedback can guide security enhancements.
This question connects location with guest itineraries. Knowing this helps tailor packages and promotions.
Accessibility is critical for guests with mobility needs. Identifying barriers supports inclusive design efforts.
Nearby restaurants add value to the guest stay. Understanding dining preferences can shape local partnerships.
Expectation alignment builds trust and reduces negative reviews. This feedback can refine marketing descriptions.
Hotel Staff and Service Questions
Service quality often defines the guest experience and fosters loyalty when done right. This category helps you measure staff performance and responsiveness. Dive deeper with our Guest Experience Survey .
- How friendly and welcoming was our front desk staff?
- How responsive was the housekeeping team to your requests?
- How would you rate the professionalism of our concierge service?
- Did you find the restaurant staff attentive and courteous?
- How prompt was room service delivery?
- How satisfied were you with the speed of check-in?
- How clearly did staff communicate hotel policies and information?
- How would you rate the handling of any special requests?
- How effective was our staff at resolving any issues?
- How genuine did our team seem in providing personalized service?
First impressions matter, and a warm welcome sets the tone for the stay. Friendly service often correlates with higher satisfaction.
Timely housekeeping creates a comfortable environment. Slow responses can lead to frustration and low ratings.
Concierge assistance adds value through local expertise and convenience. Professionalism here enhances the overall stay.
Restaurant service impacts dining satisfaction and overall perception. Attentive staff can elevate the guest experience.
Speedy room service meets guest expectations for convenience. Delays can negatively affect satisfaction and tips.
Efficient check-in minimizes wait times and stress. Streamlined processes can boost positive first impressions.
Clear communication reduces misunderstandings and complaints. Well-informed guests enjoy a smoother stay.
Personalized attention to requests enhances guest loyalty. Effective handling shows dedication to service excellence.
Problem resolution skills directly influence guest satisfaction. Recognizing staff strengths helps with training needs.
Authentic interactions foster trust and positive word of mouth. This feedback can shape service culture initiatives.
Hotel Facilities and Amenities Questions
High-quality facilities can elevate the guest experience and drive positive reviews. These questions help you evaluate and optimize your amenities lineup. Learn more from our Hotel Feedback Survey .
- How satisfied were you with the fitness center and gym facilities?
- How would you rate the cleanliness of the pool and spa areas?
- Did you use our business center, and if so, how was your experience?
- How was the quality of the hotel's on-site dining options?
- How would you rate our complimentary breakfast offerings?
- How satisfied were you with the hotel's Wi-Fi coverage in common areas?
- How would you assess the quality of our meeting and event spaces?
- Did you use any additional amenities (e.g., laundry), and how was the service?
- How would you rate the accessibility of our hotel's recreational areas?
- How likely are you to use our amenities on a future visit?
Well-equipped fitness areas appeal to health-focused travelers. Feedback here guides equipment upgrades and maintenance.
Spa and pool hygiene is critical for guest comfort and safety. Clean, well-maintained areas encourage repeat bookings.
Business travelers rely on efficient workspaces. Understanding usage helps optimize hours and equipment.
On-site dining contributes to guest convenience and satisfaction. Quality feedback can guide menu enhancements.
Breakfast quality influences first impressions and guest energy levels. Positive feedback supports continued investment.
Consistent connectivity is essential for both leisure and business guests. Identifying dead zones helps network upgrades.
Business events demand reliable facilities and services. Feedback ensures these spaces meet client expectations.
Extra services can enhance guest satisfaction and revenue. This insight helps refine service offerings.
Accessible recreational spaces ensure all guests feel welcome. Understanding barriers supports inclusive design.
Future usage intent reflects perceived value and satisfaction. Low scores indicate areas for investment.