Free Attitude Survey
50+ Expert Crafted Attitudinal Questions for Surveys
Unlock the power of attitude surveys to understand what truly drives customer loyalty and employee morale. An attitude survey is a questionnaire designed to gauge beliefs, feelings, and opinions - turning raw sentiment into actionable insights. Download our free template loaded with attitude survey questions examples, or create your own custom questionnaire with our online form builder.
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Top Secrets Every Attitude Survey Designer Must Know
An Attitude survey unlocks the feelings and beliefs that drive behavior. It reveals how people perceive a product, policy or brand at its core. When you prioritize clarity and empathy, respondents feel heard and share candid insights. Start every project by defining what you need to learn and why it matters to your team or stakeholders.
Researchers developed a multidimensional scale covering survey enjoyment, survey value, and survey burden to boost participation. A 2019 study in Measurement Instruments in Social Science found that addressing these three pillars can improve completion rates by up to 20%. Pair that framework with balanced response options, as emphasized on Questionnaire construction. Keep each attitude question concise and anchored for consistency.
In the field, we often kick off with a quick poll to test our wording. Picture a project lead deploying an Attitudinal Survey to measure team morale before a major reorganization. They include "What do you value most about our workplace culture?" to encourage open feedback. This approach warms up respondents and sets a friendly, conversational tone.
Best practices also call for a brief pilot run. Pretest your draft with a small group to catch confusing terms and bias. Offer an explicit "Don't know" choice to avoid forcing a false response and to respect true opinions. When you follow these top secrets, you'll spark engagement, gather high-quality data, and steer decisions with confidence.
Don't Launch Your Attitude Survey Until You Avoid These Common Pitfalls
Launching an Attitude survey without proper planning leads to weak insights and wasted effort. Many teams rush straight to question writing, overlooking target segments and clear objectives. A vague survey replicates guesswork rather than guiding decisions. Avoid these mistakes to preserve time, budget, and respondent goodwill.
First, don't confuse attitude structures with simple preferences. The classic guide "Surveying attitude structures" advises selecting the right measurement techniques for reliability and validity. If you skip this step, you risk collecting mismatched or superficial data. Frame each item around your core hypothesis to stay on track.
Second, avoid offering an overwhelming range of response options. A detailed paper on Designing and Conducting Knowledge, Attitude, and Practice Surveys in Psychiatry warns that too many choices lead to fatigue and random picks. Instead, aim for 5 to 7 equidistant points and add a "Don't know" option. For example, ask "How often do you feel motivated by our team's goals?" and let respondents answer with clear intervals.
Finally, never skip pretesting. The Survey methodology overview highlights how small pilots can reveal ambiguous wording, biased phrasing, and timing issues. Run your survey with a few colleagues or volunteers, adjust based on their feedback, and refine instructions. Pair this step with a quick Feedback Survey to ensure every question resonates and measures what it intends.
General Attitude Questions
These questions aim to gauge broad attitudes toward various experiences and topics, helping you understand mindset patterns. Responses can reveal openness, motivation, and resilience in daily life. For a deeper dive into overall attitude trends, see our Attitudinal Survey .
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How would you describe your overall attitude toward learning new skills?
This question identifies your openness to personal growth and change, which is crucial for adaptation and development.
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To what extent do you feel positive about collaborative projects?
This assesses your enthusiasm for teamwork and cooperation, highlighting your willingness to engage with others.
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How frequently do you embrace challenges instead of avoiding them?
Understanding your stance on challenges helps measure resilience and proactive problem-solving tendencies.
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What is your general level of enthusiasm when starting a new task?
This indicates your intrinsic motivation and how you approach unfamiliar activities with energy.
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How do you rate your willingness to accept feedback from others?
Feedback acceptance reveals humility and a growth mindset, showing how you integrate external insights.
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How often do you feel motivated in your daily activities?
Regular motivation levels can predict persistence and goal achievement in personal and professional realms.
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Do you tend to approach problems with optimism?
Optimistic problem-solving suggests a positive mindset that can drive creative solutions and resilience.
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How comfortable are you with stepping out of your comfort zone?
Comfort with risk-taking indicates your readiness to face uncertainty and expand your skills.
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Rate your inclination to support team members when needed.
Team support measures your empathy, collaboration, and leadership potential during group tasks.
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How would you assess your patience level during stressful situations?
Patience under stress is key for conflict resolution and maintaining composure in challenging times.
Attitudinal Assessment Questions
This set focuses on evaluating specific beliefs and values to understand how respondents prioritize different principles. It helps quantify attitudes toward ethics, growth, and responsibility. Use these items alongside our Evaluation Survey for comprehensive insights.
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On a scale of 1 - 5, how do you perceive the importance of punctuality?
Measuring views on punctuality uncovers respect for time management and reliability.
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To what degree do you agree that honesty is essential in your work?
This question assesses integrity standards, reflecting ethical priorities in professional settings.
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How much value do you place on maintaining a healthy work-life balance?
Understanding balance priorities indicates how respondents manage stress and well-being.
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Rate your attitude toward risk-taking in professional settings.
Risk tolerance highlights innovation comfort and openness to new business opportunities.
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How significant is respect for diversity in your personal beliefs?
Respect for diversity measures inclusivity and cultural sensitivity in attitudes.
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To what extent do you prioritize environmental sustainability?
Environmental concern reflects social responsibility and long-term thinking.
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How strongly do you believe in continuous professional growth?
Commitment to growth shows dedication to skill development and lifelong learning.
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Rate how important you find ethical decision-making in daily life.
Ethical decision-making underscores moral frameworks guiding behavior and choices.
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How much emphasis do you put on clear communication in teams?
Communication clarity ensures effective collaboration and reduces misunderstandings.
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To what degree do you value innovation and creativity?
Innovation value indicates willingness to adopt new ideas and challenge the status quo.
Employee Attitude Survey Questions
Designed to capture workplace sentiment, these questions help gauge job satisfaction, engagement, and organizational commitment. They reveal how employees perceive recognition, growth opportunities, and culture. We often combine them with a Satisfaction Survey for a holistic view.
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How satisfied are you with the level of recognition you receive at work?
Recognition satisfaction links directly to motivation, loyalty, and performance.
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To what extent do you feel your contributions are valued by management?
Feeling valued by leadership boosts engagement and encourages continued effort.
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Rate your overall engagement with company goals.
Goal alignment indicates commitment and clarity about the organization's mission.
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How comfortable are you providing honest feedback to your supervisor?
Comfort in upward feedback reveals trust and openness in the leadership dynamic.
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How well do you feel the company supports your professional development?
Development support correlates with retention and employee growth trajectories.
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How positive is your attitude toward your current team culture?
Team culture sentiment influences collaboration, morale, and overall job satisfaction.
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How likely are you to recommend this organization as a great place to work?
Recommendation likelihood reflects advocacy and genuine pride in the workplace.
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Rate your confidence in the company's leadership.
Leadership confidence affects trust, commitment, and willingness to follow direction.
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How satisfied are you with the communication channels within your department?
Communication satisfaction ensures smooth workflows and reduces misunderstandings.
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To what degree does the work environment foster a positive attitude?
A supportive environment enhances job satisfaction and daily energy levels.
Customer Attitude Survey Questions
These items measure how customers perceive your brand, products, and services, guiding marketing and service improvements. They uncover trust levels, loyalty, and overall brand sentiment. Pair them with a Marketing Survey for actionable customer insights.
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How would you describe your overall attitude toward our brand?
Brand perception is a key indicator of general customer loyalty and interest.
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To what extent do you trust the quality of our products?
Product trust measures reliability expectations and repeat purchase likelihood.
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How likely are you to recommend our services to a friend?
Recommendation intent directly correlates with advocacy and positive word-of-mouth.
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Rate your satisfaction with our customer support experience.
Support satisfaction reflects service efficiency and emotional response to assistance.
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How well do our products align with your personal values?
Value alignment reveals how brand positioning resonates with individual beliefs.
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How positively do you view our company's commitment to social responsibility?
Social responsibility perception influences brand reputation and trustworthiness.
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How strong is your loyalty to our brand compared to competitors?
Loyalty strength helps predict churn risk and competitive positioning.
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How much do you value the convenience of our purchasing process?
Convenience value impacts overall user experience and purchase frequency.
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Rate your perception of our brand's innovation.
Innovation perception shows if customers see the brand as forward-thinking.
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How favorable is your attitude toward future offerings from us?
Future outlook measures excitement and anticipation for upcoming products.
Positive Attitude Questions
Focused on optimistic outlooks and resilience, these questions help identify how individuals maintain positivity in various situations. Responses can guide coaching on mindset shifts and stress management. You can integrate them into a General Feedback Survey for balanced results.
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How often do you focus on solutions rather than problems?
Solution-focused thinking highlights proactive behavior and an optimistic approach.
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To what extent do you consciously practice gratitude daily?
Regular gratitude practice is linked to increased well-being and reduced stress.
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How likely are you to maintain optimism during setbacks?
Optimism under pressure reflects emotional resilience and adaptive coping.
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Rate your habit of finding silver linings in tough situations.
Seeking positive aspects demonstrates cognitive reframing and mental flexibility.
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How actively do you seek opportunities to uplift others?
Encouraging others shows empathy and a collaborative spirit.
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How much do you believe positive thinking impacts productivity?
Belief in positivity's effects can boost motivation and goal attainment.
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How consistently do you replace negative thoughts with affirmations?
Affirmation habits support self-confidence and reduce negative self-talk.
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To what degree do you celebrate small wins in your routine?
Celebrating progress reinforces momentum and maintains morale.
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How frequently do you encourage positivity in team settings?
Team encouragement fosters a supportive culture and collective optimism.
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How effective are you at reframing challenges into growth experiences?
Reframing challenges highlights a growth mindset and long-term perspective.
