Free Visitor Survey
50+ Expert Crafted Visitor Survey Questions
Understanding how your visitors feel and behave is the key to boosting engagement, loyalty, and conversion. A Visitor survey collects direct feedback on guest experience - what delights them, what frustrates them, and how you can refine your offerings. Get started with our free template preloaded with proven questions, or visit our online form builder to craft a custom survey in minutes.
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Top Secrets Every Visitor Survey Must Reveal
A Visitor survey gives you a direct window into the guest experience. It answers "How do I use this survey effectively?" and "What questions should I ask?" by guiding you through clear steps. When you craft your questions thoughtfully, you'll uncover what delights and what frustrates your audience. You can also embed a quick poll to boost engagement and real-time feedback.
Start by mapping your goals. Are you measuring overall satisfaction, studying demographics, or forecasting future visits? The World Tourism Organization offers a comprehensive manual on survey design and data processing. Their expert advice helps you select respondents and refine your methodology for reliable results.
Next, mix open and closed formats. Ask "What was the highlight of your visit?" for narratives, and use scales for quick metrics. The Visitor attitude to tourism destinations: a critical review and future research agenda shows how blended techniques deliver deeper insights. This approach gives you both numbers and stories to inform smarter decisions.
Picture a local history museum that notices a midweek dip in attendance. They roll out a gentle exit survey using a QR code stand. Within days, they learn that weekday visitors crave more interactive displays. By tweaking one exhibit, attendance rebounds by 20% in a single month.
Before you launch wide, run a small pilot. A simple test with 20 respondents can catch confusing questions and hidden glitches. Keeping your survey under three minutes maximizes completion rates and data quality.
Once you're confident, publish your survey link on a dedicated Tourist Feedback Survey landing page. You'll start gathering actionable insights that help refine each aspect of the visitor journey.
5 Must-Know Tips Before You Draft Your Visitor Survey
Many teams fall into familiar traps when building a Visitor survey. They pack it with too many questions, pushing completion times past five minutes. As a result, response rates plummet and data quality suffers. Avoid survey fatigue by trimming your list to the essentials and focusing on high-impact inquiries.
Tip 1: Skip jargon. Use simple, direct wording. Instead of "How satisfied were you with the experiential wayfinding?" ask "How easy was it to find your way around?" It also speeds up completion and keeps responses honest.
Tip 2: Balance question types. Overloading open-ended prompts can overwhelm participants. Include the sample "How likely are you to recommend this location to others?" on a 1 - 10 scale to capture Net Promoter insights alongside one or two brief comments. This mix delivers both depth and clarity without exhausting your audience.
Tip 3: Test on mobile. Over 60% of respondents use phones or tablets, as highlighted in the Visitor Survey Toolkit. Preview your form across devices to ensure layouts flow and taps register accurately. It's an easy fix with big returns in completion rates.
Tip 4: Pilot, then refine. Run a small trial with 20 - 30 visitors. You might uncover broken logic or ambiguous phrasing - issues that can skew your final data. The BRVB Visitor Survey 2018 report used a strategic pilot to fine-tune demographic filters, boosting data reliability for its National Historical Park.
Tip 5: Align questions with objectives. If you want to measure spending, focus on structured categories and proper segmentation. If you seek opinions, stick to targeted prompts. Then launch confidently through a clear Feedback Survey link or embed it on your site to maximize reach and quality.
Visitor Experience Questions
These questions explore overall satisfaction, motivations, and loyalty to enhance future visits. By understanding key drivers, you can tailor services for greater engagement. For best practices, see our Example Website Survey .
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How satisfied are you with your visit today?
This question establishes a baseline for overall happiness and helps prioritize improvement areas. Tracking satisfaction over time reveals trends in visitor perception.
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What was the primary reason for your visit?
Identifying visitor motivations helps target marketing messages and design relevant offerings. It also highlights your strongest value propositions.
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How did you hear about us?
Understanding referral sources pinpoints effective channels for outreach. This insight guides budget allocation for marketing initiatives.
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How long did your visit last?
Measuring visit duration shows how engaging your attractions are. Longer stays often correlate with higher satisfaction and spending.
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Rate the friendliness of our staff.
Service quality is critical to visitor experience and repeat visits. Friendly interactions foster positive word-of-mouth referrals.
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Were the opening hours convenient?
Assessing schedule suitability ensures you match visitor availability. Adjusting hours can improve attendance and convenience.
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Did you revisit any attractions during your stay?
Revisits indicate high engagement with specific features. Knowing which attractions draw repeat interest guides highlight investments.
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How likely are you to recommend us to friends or family?
This question serves as a Net Promoter Score (NPS) indicator for loyalty. High recommendation rates often lead to organic growth.
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Did you find any areas uncomfortably crowded?
Crowding can diminish enjoyment and safety. Identifying hotspots helps improve crowd management.
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Would you return in the future?
Return intent gauges long-term loyalty and overall satisfaction. Strong repeat interest supports forecasting and planning.
Facilities & Services Questions
This set focuses on amenities, cleanliness, and accessibility to optimize visitor comfort and satisfaction. Detailed feedback on facilities informs operational improvements. Learn more in our Tourist Feedback Survey .
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How clean were the restrooms?
Restroom hygiene strongly impacts perception of overall cleanliness. Consistent upkeep fosters trust and repeat visits.
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Rate the quality of on-site dining options.
Food and beverage satisfaction can extend visitor stay and increase revenue. High-quality offerings enhance the overall experience.
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Was signage throughout the venue clear and helpful?
Effective signage prevents visitor confusion and reduces staff inquiries. Clear directions improve flow and satisfaction.
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Did you use the parking facilities?
Parking feedback reveals capacity and accessibility issues. Smooth arrival experiences set a positive tone for the visit.
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How accessible was the venue for all mobility levels?
Accessibility ensures inclusivity and legal compliance. Addressing barriers broadens your audience and enhances reputation.
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Was the free Wi-Fi reliable and fast?
Connectivity is critical for on-site planning and social sharing. Reliable Wi-Fi encourages longer stays and richer experiences.
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Did you find seating areas comfortable and sufficient?
Comfortable rest areas allow visitors to recharge and extend visits. Adequate seating prevents crowding and fatigue.
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How satisfied are you with the availability of rest zones?
Rest zones influence visitor pacing and overall comfort. Well-placed areas enhance the flow of a busy day.
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Were staff members easy to locate for assistance?
Visible and approachable staff increase perceived safety and support. This question helps optimize staffing levels and station points.
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How would you rate the maintenance of outdoor areas?
Well-maintained grounds reflect pride of place and encourage exploration. Poor upkeep can deter return visits.
Demographics & Profile Questions
Gather essential visitor information to segment audiences and tailor experiences more effectively. Demographic insights drive targeted marketing and personalized offers. For accessibility tips review our User Friendly Survey .
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What is your age group?
Age data helps identify generational preferences and tailor programs accordingly. Segmenting by age optimizes messaging and product design.
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What is your gender?
Gender distribution informs inclusive programming and facility design. Analyzing trends can highlight specific demographic needs.
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What is your country of residence?
Knowing geographic origins guides language support and cultural programming. International visitor trends inform pricing and marketing strategies.
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Are you visiting alone, with family, or in a group?
Group composition data helps shape package offerings and facility layouts. Family-friendly features may differ from solo traveler needs.
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What is your occupation?
Occupation insights assist in curating relevant workshops and events. They also reflect disposable income and interests.
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What is your highest level of education?
Education level can correlate with content preferences and information depth. This helps tailor interpretive signage and materials.
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What is your annual household income range?
Income brackets inform pricing strategies and membership tiers. It also helps forecast spending patterns on-site.
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Have you visited our venue before?
Repeat visits indicate loyalty and satisfaction with past experiences. New vs. returning ratios influence marketing focus.
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How often do you travel for leisure each year?
Travel frequency informs promotion timing and seasonal offerings. Frequent travelers may seek unique, off-peak activities.
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Do you follow our social media channels?
Social engagement data measures content reach and brand advocacy. It also highlights effective communication platforms.
Website Interaction Questions
This section investigates how visitors use your online resources before, during, and after their visit. Understanding website behavior improves digital touchpoints and conversion rates. Check detailed insights in our Website Usage Survey .
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Did you visit our website before your visit?
This determines the website's role in trip planning. It also assesses digital reach and pre-visit engagement.
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How easy was it to find ticket and pricing information?
Clarity of key details drives online bookings and reduces abandoned carts. Streamlined information architecture improves conversions.
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Did you use our online booking or reservation system?
Usage rates of online systems reflect the effectiveness of e-commerce features. High adoption reduces on-site queues and administrative load.
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How clear were the event schedules and calendar?
Easy-to-find event details enhance planning and attendance rates. Clear layouts support higher engagement with special programming.
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Did you find our interactive maps and guides useful?
Interactive tools facilitate self-guided exploration. Positive experiences here encourage digital adoption and repeat use.
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Was the website mobile-friendly on your device?
Mobile responsiveness is essential for on-the-go planning. A seamless mobile experience reduces frustration and drop-off.
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How quickly did pages load during your browsing?
Page speed directly impacts user satisfaction and SEO rankings. Slow loading times can lead to higher bounce rates.
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Did you encounter any broken links or errors?
Error-free navigation is critical for credibility and user trust. Identifying issues helps prioritize technical fixes.
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How informative were the photos, videos, and descriptions?
Rich media content enhances visitor expectations and planning. Quality visuals can drive higher engagement and excitement.
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Would you recommend our website to others planning a visit?
User advocacy is a strong indicator of a positive digital experience. Recommendations amplify word-of-mouth referrals online.
Suggestions & Feedback Questions
This group invites open-ended suggestions to drive continuous improvement in services, facilities, and marketing. Detailed feedback empowers data-driven decision-making. For further survey ideas, consult our Review Survey .
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What did you like most about your visit?
Highlighting strengths guides marketing and feature development. Positive aspects can be amplified in future promotions.
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What could we improve during a future visit?
Constructive criticism pinpoints specific pain points. Addressing these suggestions fosters stronger visitor relationships.
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Are there any services or amenities you wish we offered?
Unmet needs reveal opportunities for new offerings or partnerships. Testing demand for services helps validate investment.
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Do you have ideas for future special events or exhibits?
Visitor-driven concepts often resonate strongly with target audiences. Co-creating events increases buy-in and attendance.
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How can we improve our website or booking process?
Direct feedback on digital touchpoints identifies pain points and feature requests. Prioritizing fixes improves conversion and satisfaction.
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Any comments on staff interactions or customer service?
Detailed anecdotes illustrate gaps in training or processes. Recognizing staff successes also builds morale and standards.
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Do you have feedback on our ticket pricing and value?
Perceived value influences purchase decisions and satisfaction. Adjusting pricing tiers can optimize revenue and inclusivity.
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Any thoughts on our marketing materials and channels?
Feedback on messages and media guides future campaign strategies. It ensures outreach resonates with core audiences.
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Would you volunteer for future focus groups or surveys?
Identifying engaged participants builds a reliable panel for in-depth research. It streamlines recruiting for qualitative studies.
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Is there anything else you'd like to share with us?
Open comments often surface novel insights not covered elsewhere. These insights can spark creative improvements.