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Free SaaS Survey

50+ Expert Crafted SaaS Survey Questions

Measuring your SaaS health with targeted surveys is the fastest way to track satisfaction, engagement, and churn so you can make data-driven improvements. A SaaS survey is a curated set of questions that uncovers real user insights - from onboarding friction to feature requests - that drive product success. Load our free template preloaded with example questions, or customize your own in our online form builder if you need extra flexibility.

How long have you been using our product?
Less than 3 months
3 to 6 months
6 to 12 months
More than 1 year
How often do you use the product?
Daily
Weekly
Monthly
Rarely
I am satisfied with the overall performance and reliability of the product.
1
2
3
4
5
Strongly disagreeStrongly agree
I find the user interface intuitive and easy to navigate.
1
2
3
4
5
Strongly disagreeStrongly agree
The available features meet my needs.
1
2
3
4
5
Strongly disagreeStrongly agree
Customer support has been responsive and helpful.
1
2
3
4
5
Strongly disagreeStrongly agree
Which feature do you use most frequently?
Reporting and Analytics
Automation Tools
CRM Integration
Billing and Invoicing
Other
What improvements or new features would you like to see in future releases?
What is your company's size?
1-50 employees
51-200 employees
201-1000 employees
1001-5000 employees
More than 5000 employees
Which industry best describes your company?
Technology
Healthcare
Finance
Education
Other
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Top Secrets to Designing a SaaS Survey That Converts

In today's data-driven world, a SaaS survey can be your fastest route to actionable insights. It reveals user pain points and helps you tailor features that resonate. Whenever you gather feedback, clarity and focus must come first. That means zero fluff and direct questions that respect your user's time.

To start strong, keep surveys concise and simple. Experts at Typeform highlight that clear language and a mix of question types improve response quality and enjoyment. Mix multiple-choice, rating scales, and just one open-ended question to uncover rich feedback without overwhelming respondents.

Crafting questions takes skill. Ask "What feature matters most to you?" or "How likely are you to recommend our software to a colleague?". Don't load a question with two ideas - focus on one concept at a time. Mailchimp's guide on 5 Steps to Effective Survey Design reminds us to avoid leading language and stay specific.

Imagine a startup running a quick poll right after onboarding. They learned that 60% of users struggle with the setup wizard. With just five targeted questions, they refined the tutorial flow and saw engagement jump by 20% in a week.

Before you hit send, pilot your survey with a small user group. This step catches confusing phrasing and tech glitches. It also ensures your rating scales feel intuitive. Good pilots save you from scrubbing bad data later.

Data analysis matters too. Use cloud dashboards or tools that let you segment responses by user tier or onboarding date. That lets you spot patterns at a glance. And don't forget to share tallied results with your team - transparency breeds trust and drives action.

Ready to take action? Try our SaaS Customer Survey template. It's prebuilt with proven question types and clear instructions. These Top Secrets will set you on the road to better responses and faster product improvements.

Voxel art of SaaS feedback dashboard
Voxel art of cloud survey insights

5 Must-Know Tips to Dodge Common SaaS Survey Mistakes

In the rush to learn from users, many teams commit basic errors on their first SaaS survey. Common pitfalls include surveys that run too long or questions that confuse more than clarify. A bloated questionnaire discourages responses. To avoid this, trim every question until it feels mission-critical.

One mistake is double-barreled questions. Asking "How satisfied are you with onboarding and support?" forces users to split focus. Instead, break it into "How satisfied are you with the onboarding process?" and "How satisfied are you with our support team?". Qualtrics stresses asking one thing at a time.

Imagine a service team that combined two ideas in one question. They saw lukewarm scores, but couldn't tell if the hiccup was in product training or real-time help. They switched to clear, single-topic queries like "Which aspects of onboarding were unclear?" and "How do you rate response times on our chat support?" Then they fixed each pain point individually.

Skipping a pilot run is also a trap. A short dry run surfaces hidden bias and technical bugs. HubSpot's Survey Design: 13 Best Practices to Maximize Your Results recommends testing every question for clarity and flow. You'll catch typos, weird logic jumps, or awkward scales before your full launch.

Finally, don't neglect the thank-you page. A quick note of appreciation can boost goodwill and increase click-through on follow-up offers. And remember this: for real data you can trust, always keep your survey short, singular in focus, and user-centered. Explore our Sample Customer Satisfaction Survey to see these fixes in action.

Time every section so they run under two minutes total. If users feel rushed or bored, they'll abandon your form. A swift, well-crafted survey not only yields higher completion rates but also cleaner, more honest feedback.

Onboarding Experience Questions

Effective onboarding sets the tone for long-term satisfaction and retention by ensuring new users quickly understand your platform's core features. Gathering feedback on the onboarding process helps optimize tutorials, communications, and support touchpoints, ultimately reducing churn and improving activation rates. Explore this category to enhance your SaaS Customer Survey .

  1. How would you rate the clarity of our onboarding materials (videos, guides, or tutorials)?

    Assessing clarity helps us ensure that instructional resources align with various learning styles and reduce confusion. Clear guides lead to faster activation and fewer support tickets.

  2. Did you feel guided step-by-step during your initial setup process?

    Understanding if customers feel supported during setup reveals gaps in in-app prompts or walkthroughs. A guided process increases confidence and accelerates time-to-value.

  3. Were the goals and benefits of each onboarding step explained clearly?

    This measures whether users appreciate the purpose behind each action, enhancing motivation and engagement. Explicit goal communication drives deeper feature adoption.

  4. How satisfied are you with the time it took to complete the onboarding?

    Time-to-completion affects user momentum and first impressions. Optimizing this duration can balance thorough training with rapid deployment.

  5. Did you encounter any technical issues during onboarding?

    Technical blockers can discourage new users and increase drop-off rates. Identifying common issues guides improvements in system stability and error messaging.

  6. How effective was our in-app help (tooltips, pop-ups) during onboarding?

    In-app assistance can replace or supplement documentation, offering context-sensitive guidance. Evaluating its effectiveness helps refine placement and content of help elements.

  7. Were you able to customize your account settings easily during setup?

    Customization options early in the process can enhance user ownership and satisfaction. This question tests whether settings are intuitive and accessible.

  8. Did our onboarding flow match your expectations based on pre-signup communications?

    Alignment between marketing claims and actual experience is vital for trust. Discrepancies can lead to dissatisfaction or churn.

  9. How likely are you to recommend our onboarding process to a colleague?

    Net Promoter Score - style feedback gauges overall sentiment and highlights extraordinary experiences. High scores suggest a well-designed flow; low scores pinpoint areas for improvement.

  10. What one improvement would most enhance your onboarding experience?

    Open-ended feedback surfaces qualitative insights and unexpected pain points. Direct suggestions can inspire targeted adjustments for maximum impact.

Feature Usage & Satisfaction Questions

Identifying which functionalities users value most enables product teams to prioritize enhancements and retire underused features. These questions help measure satisfaction levels across modules and collect insights for your roadmap. Use findings from this section alongside Best SaaS Satisfaction Survey Questions .

  1. Which features do you use most frequently?

    This helps identify core functionalities driving daily engagement and informs resource allocation. High usage signals where investments should be maintained or expanded.

  2. How satisfied are you with the performance of our main dashboard?

    The dashboard often serves as the primary interface for insights, so its reliability and speed are crucial. Measuring satisfaction indicates the need for UI or backend optimizations.

  3. Have you encountered any bugs or errors when using a specific feature?

    Asking about errors pinpoints areas with stability issues, guiding bug-fix priorities. Consistent issues can erode trust in product quality over time.

  4. How intuitive is the navigation between different modules?

    Ease of navigation contributes to a seamless user experience and reduces cognitive load. Feedback on this helps streamline menu structures and reduce friction.

  5. Are there any features you rarely or never use? Please specify.

    Identifying underused features prevents unnecessary development overhead and highlights potential areas for retirement. User feedback may also suggest feature improvements or consolidation.

  6. How valuable do you find our analytics and reporting tools?

    Analytics features often justify subscription costs; evaluating perceived value can inform enhancements or packaging changes. High value perception correlates with stronger renewal rates.

  7. Which additional features would you like to see in future updates?

    Open-ended suggestions fuel the product roadmap with customer-driven ideas and help prioritize developments. This ensures that future releases address real user needs.

  8. How satisfied are you with the customization options available in the platform?

    Customization drives user ownership and adaptability across use cases. Measuring satisfaction reveals gaps in flexibility and personalization capabilities.

  9. How would you rate the speed and responsiveness of our application?

    Performance directly impacts user satisfaction and productivity. Slow loads or laggy interactions often result in frustration and decreased adoption.

  10. Has any feature significantly improved your workflow? Please explain.

    Success stories highlight high-impact features and best practices for broader user adoption. Understanding positive outcomes also aids in marketing and case study development.

Pricing & Value Perception Questions

Understanding how customers perceive your pricing tiers and overall value proposition is essential for revenue growth and reducing price-related churn. The insights help refine discount strategies, packaging, and communication around ROI. Insights here complement your Software Survey .

  1. How would you rate the overall value for money of our subscription plans?

    Perceived value influences purchase decisions and renewal rates. Benchmarking value perception guides pricing adjustments and package improvements.

  2. Do you feel our pricing tiers align with the features offered in each plan?

    This validates whether customers perceive a fair trade-off between cost and available functionality. Misalignment can lead to downgrades or churn.

  3. How clear are our billing terms and fees?

    Transparency reduces billing disputes and builds trust. Ensuring clarity prevents surprise charges and enhances customer satisfaction.

  4. Have you explored any add-on services or premium features?

    Usage of add-ons indicates upsell opportunities and effectiveness of cross-sell strategies. Tracking this data informs bundling and promotional efforts.

  5. How likely are you to consider a higher-tier plan in the future?

    Renewal and upsell intent scoring identifies prospects for revenue expansion. Early signals allow targeted outreach and promotional campaigns.

  6. Do you believe the cost of our product matches its impact on your business?

    This examines the ROI customers experience relative to pricing. Strong ROI perception correlates with higher retention and advocacy.

  7. How satisfied are you with the flexibility of our payment options (monthly vs. annual)?

    Different payment cycles affect cash flow and customer commitment. Feedback here can inform incentives or adjustments to subscription lengths.

  8. Have you compared our pricing to alternative solutions?

    Competitive benchmarking reveals market positioning and pricing competitiveness. Understanding comparisons helps refine unique value propositions.

  9. Does our free trial or freemium model provide enough time to evaluate the product?

    Trial length affects conversion rates and user impressions. Adequate evaluation periods increase the likelihood of a paid commitment.

  10. What pricing change would most increase the perceived value of our service?

    Direct customer suggestions uncover impactful adjustments or promotional structures. This feedback drives customer-centric pricing strategies.

Customer Support & Service Questions

Quality support interactions often differentiate leading SaaS providers and drive customer loyalty. These questions probe response times, agent expertise, and overall satisfaction with service channels. Compare your data with benchmarks in our Typical Customer Service Survey .

  1. How satisfied are you with our average response time to support inquiries?

    Response time is often the first metric of support quality and influences user satisfaction. Measuring this helps ensure timely assistance and resource planning.

  2. How knowledgeable did you find our support agents when solving your issue?

    Agent expertise directly impacts issue resolution speed and customer confidence. Identifying training needs improves service quality across the board.

  3. Which support channel do you prefer (email, chat, phone)?

    Channel preference data guides resource allocation and multi-channel strategy. Meeting users on their preferred platforms enhances satisfaction.

  4. Were your issues resolved in a single interaction?

    First-contact resolution reduces customer effort and ticket backlog. High single-touch resolution rates correlate with more efficient support operations.

  5. How clear and helpful were the instructions provided by our support team?

    Clarity of guidance determines whether customers can self-serve future issues. Well-communicated solutions decrease recurring tickets and boost independence.

  6. Did you find our self-service knowledge base and documentation useful?

    Self-service tools lower support costs and empower users. Feedback here highlights gaps in content and navigational improvements needed.

  7. How satisfied are you with the tone and professionalism of our support staff?

    Customer interactions are shaped by agent empathy and communication style. Positive tone fosters trust and strengthens brand relationships.

  8. Have you experienced any delays caused by internal handoffs?

    Handoff delays can frustrate users and prolong resolution times. Identifying bottlenecks enables process streamlining and better collaboration tools.

  9. How likely are you to rate our support experience as 'excellent'?

    This question provides a quick gauge of overall service sentiment and can mirror a support-specific NPS approach. High ratings signal strong customer service practice.

  10. What improvement would make our support experience outstanding?

    Open feedback pinpoints targeted enhancements, from knowledge base updates to staffing changes. Direct suggestions align service upgrades with customer expectations.

Renewal & Loyalty Intent Questions

Measuring renewal intent and loyalty provides early warning signs for churn and highlights your most satisfied advocates. This category captures customers' likelihood to renew, recommend, and upgrade your service. You can frame these within your SaaS Customer Satisfaction Survey .

  1. How likely are you to renew your subscription when it expires?

    Renewal intent predicts churn risk and helps prioritize at-risk accounts. Early identification allows proactive engagement strategies.

  2. Would you recommend our product to a friend or colleague?

    This NPS-style question measures advocacy and potential organic growth. High recommendation rates indicate strong product-market fit.

  3. Which factors most influence your decision to renew (price, features, support)?

    Understanding renewal drivers allows you to reinforce key value areas. Tailored messages can address concerns and improve retention.

  4. Have you considered alternative solutions for your needs?

    Exploring competitive alternatives signals potential churn triggers. Knowing which options customers assess informs competitive positioning.

  5. How satisfied are you with the recent updates and feature releases?

    Ongoing satisfaction with product evolution supports loyalty and discourages defection. This feedback ensures that development aligns with user priorities.

  6. How often do you use our product compared to when you first signed up?

    Changes in engagement frequency highlight usage trends that affect loyalty. Declining usage may precede cancellation, so tracking this is critical.

  7. Do you feel valued as a customer by our team?

    Perceived customer value fosters emotional connections and long-term relationships. Feeling valued correlates with higher renewal and upsell rates.

  8. How do you rate your overall satisfaction with our company?

    Company-level satisfaction integrates product, service, and brand perceptions. It serves as a holistic health check for customer loyalty.

  9. Are you interested in participating in a case study or testimonial?

    Engaging loyal customers for testimonials amplifies social proof and strengthens credibility. This also reflects strong satisfaction from the respondent.

  10. What could we do to ensure you stay with us long-term?

    Open-ended suggestions surface strategic improvements aligned with customer expectations. This question yields actionable insights for loyalty programs and roadmap decisions.

FAQ

What are the key metrics to measure in a SaaS customer satisfaction survey?

In a SaaS survey template, include metrics like Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), Customer Effort Score (CES), churn rate, retention rate and feature usage. Tracking these key metrics helps pinpoint satisfaction trends, identify friction points, and guide data-driven improvements in your next free survey.

How can I design a SaaS survey to improve user retention?

In your SaaS survey template, start with clear goals and segment users by persona. Use concise, targeted example questions to capture feature satisfaction, onboarding clarity, and support needs. Offer personalized incentives and optimize mobile layout. Follow up with thank-you messages and apply feedback to your product roadmap to boost retention rates effectively.

What are effective questions to assess the usability of my SaaS product?

Include in your SaaS survey template open and closed example questions such as "How easy is it to navigate our dashboard?" "Can you complete key tasks without assistance?" and "Which features cause confusion?" Combine 1 - 5 scales with optional text fields. Clear usability questions help identify bottlenecks, improve UX, and optimize product onboarding.

How do I determine the Net Promoter Score (NPS) for my SaaS business?

Use a free survey or a SaaS survey template that asks customers "How likely are you to recommend us?" on a 0 - 10 scale. Calculate NPS by subtracting the percentage of detractors (0 - 6) from promoters (9 - 10). This simple formula provides a benchmark to track loyalty and growth over time.

What strategies can I use to increase response rates for my SaaS surveys?

To boost response rates in your SaaS survey template, keep it under five minutes, use clear example questions, and personalize invitations with customer data. Offer small incentives like discounts or free eBooks. Send reminders at optimal times, and ensure mobile responsiveness. Ending with a thank-you message also fosters goodwill and higher engagement.

How often should I conduct surveys to gather meaningful feedback from SaaS users?

Balance frequency to avoid survey fatigue: send a brief SaaS survey template quarterly, after major feature releases, and post-onboarding milestones. For high-touch accounts, consider monthly pulse surveys. Track trends over time and adjust cadence based on response rates. This approach ensures you gather timely insights without overwhelming your users.

What are the best practices for analyzing SaaS survey data to inform product development?

Start by cleaning responses in your SaaS survey template: remove duplicates and incomplete entries. Segment data by persona or usage. Use thematic coding on open feedback and visualize trends with bar charts or heat maps. Cross-reference CSAT and feature ratings. Prioritize product development by impact vs. effort to maximize ROI and customer satisfaction.

How can I use SaaS survey results to reduce customer churn?

Leverage your SaaS survey template by identifying top churn drivers from CSAT and NPS feedback. Segment detractors for personalized outreach, addressing feature gaps and support issues. Implement quick fixes or product updates based on recurring pain points. Follow up with closed-loop surveys to confirm resolution. This systematic approach reduces churn and builds customer loyalty.

What are common pitfalls to avoid when creating a SaaS customer feedback survey?

Avoid these mistakes in your survey template: asking ambiguous or leading questions, making it too long, ignoring mobile users, and skipping pilot tests. Don't overload with technical jargon; use clear wording. Steer clear of multiple topics per survey. Testing your free survey with a small group ensures clarity and higher-quality feedback.

How do I segment survey responses to better understand different user personas in my SaaS platform?

Segment responses in your SaaS survey template by filtering based on plan tier, feature usage, company size, and user role. Create custom tags or variables for demographics and behavior. Analyze each persona group separately to uncover specific needs and satisfaction drivers. Use cross-tabs and pivot tables in spreadsheets or analytics tools to compare subgroups and tailor product improvements.