Free NPS Survey
50+ Sample Net Promoter Score Question Examples
Unlock deep insights by measuring your Net Promoter Score - the definitive way to track customer loyalty and answer "how likely are you to recommend" your brand. An NPS survey simply asks respondents to rate you on a 0 - 10 scale, classifying them as promoters, passives or detractors to spotlight growth drivers and guide your customer satisfaction efforts. Grab our free template preloaded with the best NPS questions and follow-up prompts, or visit our online form builder to customize your own survey.
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Top Secrets for Crafting a High-Impact NPS Survey survey
Pinpointing customer loyalty starts with a well-designed NPS Survey survey. This simple metric, born out of research on customer satisfaction, boils down feedback to a single number. According to the Net Promoter Score framework, you categorize responses into promoters, passives, and detractors. Leaders use these insights to drive growth and reduce churn.
When you approach your NPS Survey survey, clarity wins. Start with the core question: "On a scale from 0 to 10, how likely are you to recommend our service to a friend or colleague?" Follow it with a brief open-ended prompt like, "What do you value most about our offering?" The XM Institute highlights the power of brevity and precision in question design to boost response rates and data reliability (XM Institute).
Imagine a small software company gathering feedback after a major update. They rolled out the single-item survey via email and mobile push. Within 48 hours, they saw a 45% open rate and clear themes around onboarding pain points. You'll see how promoters fuel referrals while detractors point out friction in your journey, echoing findings from Net Promoter Score research.
To launch your survey, you can easily set up a quick poll and integrate it into your app or website. Watch response trends over time to spot shifts in satisfaction. Pair your core metric with two to three follow-up questions to capture context without overwhelming participants.
Ready to level up? Explore our NPS Survey template for best-in-class question sequences. It includes sample prompts like "How likely are you to recommend our product to others?" and "What could we do to improve your experience?" Tackle feedback as soon as it arrives to keep momentum high. Combine quantitative and qualitative data for deeper insight. This structured approach helps teams act on feedback fast.
5 Must-Know Tips to Dodge Common NPS Survey survey Mistakes
Even the best-designed NPS Survey survey can stumble on simple missteps. Catching these early saves you time, money, and insight. Many teams overload surveys with extra items, neglect follow-ups, or release questions at the wrong moment. Each misstep chips away at response rates and makes it harder to trust your data.
1. Skip the clutter. A solid survey kicks off with two sample questions: "On a scale from 0 to 10, how likely would you recommend our brand?" and "How likely are you to recommend this product to others?" Keep it under three items. The SurveyMonkey study shows that trimming down to 2 - 3 questions boosts completion rates by up to 20%.
2. Don't ignore open feedback. A follow-up like "What do you value most about our service?" transforms a score into a story. Without it, you face data without context. Sales teams mine these insights to uncover new use cases and pivot quickly.
3. Time it right. Bombarding customers post-purchase feels invasive. Instead, align surveys with key touchpoints - after first login or post-delivery. Questback recommends waiting 3 - 5 days to capture fresh impressions.
4. Mind your language. Consistency in wording avoids confusion. If you swap "likely" for "probably," you skew your results. Use our Net Promoter Survey guide to lock in your phrasing. That simple fix keeps your baseline reliable over time.
5. Close the loop. Sending surveys without follow-through breaks trust. When you act on detractor feedback, those detractors often become valuable advocates. One retail chain reduced churn by 15% simply by addressing pain points raised in open comments.
Before you hit send, choose your distribution channel wisely - email, in-app, or SMS. A quick A/B split test on subject lines and delivery times provides clear insights, not guesswork. Audit your draft one last time to confirm your core "how likely" question sits at the top. With these checks in place, your NPS approach transforms from guesswork into a roadmap for growth.
Best NPS Questions
Discover the top-performing questions that uncover customer loyalty and satisfaction. These carefully crafted prompts are designed to boost response quality and actionable insights in your NPS Survey . Use these examples to refine your approach and measure promoter and detractor sentiment effectively.
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How likely are you to recommend our company to a friend or colleague on a scale from 0 to 10?
The classic NPS question establishes your baseline loyalty score. Its simplicity ensures clear segmentation of promoters, passives, and detractors.
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What is the primary reason for your score?
This open-ended follow-up gives context to numeric responses. Understanding motivators and pain points helps prioritize targeted improvements.
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Which feature of our product or service influenced your rating the most?
This question pinpoints the drivers of loyalty within your offerings. It helps prioritize feature development and enhancements.
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How satisfied are you with our response time when addressing your inquiries?
Measuring response time satisfaction highlights operational strengths and weaknesses. Faster resolution often correlates with higher loyalty.
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How well does our product or service meet your needs?
Evaluating fit between offerings and expectations ensures you're solving real customer problems. It guides product-market alignment efforts.
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How easy was it to find the information you needed on our website or platform?
Assessing usability and information architecture identifies friction points. A user-friendly experience improves overall satisfaction.
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To what extent do you agree that our pricing delivers good value?
Perceived value directly impacts recommendation likelihood. Balancing cost against benefit strengthens your competitive position.
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How confident are you in our company's ability to resolve future issues?
Trust and reliability drive repeat business and referrals. High confidence scores often translate into stronger customer loyalty.
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How likely are you to continue using our product or service in the next year?
This question predicts retention and long-term loyalty beyond immediate satisfaction. It complements the promoter/detractor breakdown.
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How effectively did our team communicate with you throughout the process?
Quality of communication influences overall experience and trust. Clear dialogue reduces frustration and boosts advocacy.
Customer Satisfaction NPS Questions
Focus on questions that specifically gauge overall customer contentment and experience. By integrating these items into your Customer Satisfaction Survey , you can pinpoint strengths and improvement areas. Each question is tuned to reveal satisfaction drivers and pain points.
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How satisfied are you overall with your recent experience on a scale of 0 to 10?
This broad question sets a clear satisfaction benchmark. It helps track trends over time and compare performance against goals.
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How easy was it to complete your transaction with us?
Transaction ease drives repeat purchases and referrals. Identifying friction points can streamline processes and boost loyalty.
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How would you rate the quality of the product/service you received?
Quality perception is a major predictor of satisfaction and advocacy. It informs product improvements and quality control efforts.
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How satisfied are you with the professionalism of our staff?
Staff professionalism shapes the entire customer experience. Enhancing training and culture can improve these scores.
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How well did our solution meet your expectations?
Expectation alignment reduces disappointment and churn. Insights here guide better promise setting and delivery.
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How satisfied are you with the clarity of our pricing information?
Transparent pricing builds trust and reduces purchase hesitation. It helps avoid surprise charges and negative feedback.
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How responsive were we to your questions or concerns?
Responsiveness greatly influences satisfaction in service interactions. Fast, clear replies drive promoter behavior.
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How likely are you to purchase from us again?
Repurchase intent indicates loyalty and satisfaction. It complements the NPS metric by forecasting future revenue.
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How effectively did our team address any problems you encountered?
Problem resolution quality can turn detractors into promoters. Monitoring this reveals gaps in support and service.
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How satisfied are you with the post-purchase support you received?
Ongoing support sustains satisfaction beyond the sale. Excellence here builds long-term customer relationships.
Customer Service NPS Questions
These questions target the customer service experience, identifying how support interactions affect brand advocacy. Include them in your Service Survey to assess team performance and resolution effectiveness. Responses will guide training and process enhancements.
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On a scale of 0 to 10, how likely are you to recommend our customer service to others?
This NPS variant isolates the service function's impact on loyalty. It highlights specific areas for team development.
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How satisfied are you with the friendliness of our service representatives?
Friendliness often sets the tone for overall satisfaction. Friendly interactions foster positive brand perception.
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How well did our team understand and address your issue?
Understanding customer problems is fundamental to effective service. High scores indicate strong empathy and expertise.
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How timely was the resolution of your customer service request?
Speed of resolution is a key driver of customer sentiment. Faster help often leads to higher recommendation intent.
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How knowledgeable did you find our support staff?
Expertise builds trust and reduces repeat contacts. It signals that staff have the training and resources they need.
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How clear and helpful were the instructions provided by our team?
Clarity in communication prevents misunderstandings and frustration. Well-crafted guidance enhances the customer experience.
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How convenient was it to reach our customer support?
Access and convenience lower barriers to resolution. Multiple channels and easy contact options boost satisfaction.
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How effectively did we follow up after resolving your inquiry?
Follow-up demonstrates care and commitment. It can turn a functional resolution into a memorable experience.
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How satisfied are you with the range of support channels offered?
Channel variety meets diverse customer preferences. Ensuring options like chat, email, and phone improves accessibility.
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How well does our customer service reflect the values of our company?
Value alignment strengthens brand authenticity. Consistency between promises and service fosters loyalty.
Recommendation Scale Questions
This set explores the nuances of recommendation likelihood through varied scale formats. Use these items in your Net Promoter Score Survey to test clarity and respondent comfort. Fine-tune your scale to capture genuine advocate sentiment accurately.
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On a scale from 0 (not at all likely) to 10 (extremely likely), how likely are you to recommend us?
Standardizing the scale ensures comparability across surveys. Clear anchors help respondents answer more confidently.
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How likely would you be to recommend our service to a peer?
Rephrasing for peer recommendation checks consistency of intent. It may surface nuances in target audiences.
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Using 0 - 10, rate how strongly you endorse our brand.
"Endorse" shifts focus to overall faith in the brand. It can capture deeper loyalty than "recommend."
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How likely are you to suggest our product to your network?
"Suggest" feels more casual and may lower hesitation. It can yield slightly higher scores from less decisive audiences.
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How likely are you to become a repeat customer?
Focusing on repurchase bridges NPS and loyalty metrics. Repeat intent directly impacts lifetime value.
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How inclined are you to promote our offerings on social media?
Social sharing intent measures advocacy beyond personal referrals. It reveals evangelist potential.
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How eager are you to refer others to our organization?
"Eager" taps into emotional readiness to advocate. It can highlight the strongest potential promoters.
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How likely are you to share your positive experience with colleagues?
Workplace referrals often drive B2B growth. This question is ideal for professional service providers.
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Rate your likelihood of recommending our latest feature release.
Targeted NPS around new features tests immediate reception. It guides product iteration and marketing focus.
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How inclined are you to speak favorably about our customer team?
This question isolates service advocacy. It complements broader brand recommendation metrics.
NPS Follow-Up Questions
Delve deeper after capturing an initial NPS score with these targeted follow-ups. Enhance your Net Promoter Survey by understanding the reasons behind high or low ratings. The insights will drive strategic improvements and customer retention.
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What inspired you to give that score?
This open-ended question uncovers the root causes of your respondents' ratings. It highlights both strengths and pain points.
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What could we do to improve your experience?
Action-oriented feedback guides practical enhancements. Direct suggestions reduce guesswork in prioritization.
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What feature would you like us to add or enhance?
Customer-driven feature requests inform your roadmap. Aligning developments with user needs boosts satisfaction.
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What was the most positive aspect of your interaction?
Highlighting successes reinforces best practices. You can replicate these positive elements across the organization.
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What was the primary challenge you faced?
Identifying obstacles ensures you address critical friction points. Overcoming these challenges improves overall scores.
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How can we make our product/service more valuable for you?
This question focuses on value enhancement opportunities. It helps tailor offerings to customer priorities.
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What one change would increase your likelihood to recommend us?
Pinpointing a single improvement makes action planning simpler. It drives targeted, high-impact initiatives.
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How could we improve our customer support process?
Process feedback uncovers bottlenecks and inefficiencies. Optimizing support workflow elevates loyalty.
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What additional resources would help you use our product better?
Resource needs may include tutorials, guides, or training. Providing these enhances adoption and success.
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Is there anything else you'd like to share about your experience?
Allowing free-form comments captures unanticipated insights. This wrap-up question often yields valuable feedback.