Free Ad Effectiveness Survey

This question establishes whether your target audience is even aware of the ad, which is the first step in measuring overall campaign reach.

Identifying initial touchpoints helps optimize channel allocation and ensures you invest in the most effective discovery platforms.

Understanding channel prominence guides media planning by showing where your ad stands out most to viewers.

Brand recall indicates how well your messaging establishes a clear link between the ad content and your brand identity.

This subjective measure helps gauge the ad's initial impact and visual or emotional appeal at first glance.

Distinguishing between a glance and full view shows the level of engagement and helps refine creative elements.

Frequency data points reveal if you've achieved optimal exposure or risk oversaturation with your audience.

Time-based insights support scheduling decisions, ensuring your ad appears when audiences are most receptive.

Highlighting memorable visuals helps validate creative choices and informs future design focus.

Testing message retention checks whether your core value proposition and tagline were effectively communicated.

This question verifies correct brand-product associations to ensure clarity of your marketing message.

Tracking recall of promotions measures whether key incentives are resonating with your audience.

Detail-oriented recall data highlights which creative elements leave the strongest impression.

Assessing slogan recall helps validate the memorability and linguistic impact of your ad copy.

Understanding emotional recall indicates how effectively your ad connects on a psychological level.

Color and imagery recall supports design decisions by pinpointing the most eye-catching elements.

Audio recall checks the effectiveness of jingles or soundtracks in enhancing overall ad recognition.

Measuring recall of logos ensures that brand identity remains prominent even in creative executions.

This question offers an overall snapshot of the ad's memorability beyond individual components.

Assessing ability to recreate visuals tests the stickiness and clarity of your creative assets.

Quantifying engagement levels provides a quick benchmark for comparing creative variants.

Interest-driven actions signal whether your call-to-action and messaging inspire further exploration.

Measuring CTA interaction likelihood helps refine button text, placement, and design.

Share metrics indicate virality potential and word-of-mouth amplification.

Capturing peer discussion shows real-world impact and conversational stickiness.

Viewing duration highlights which elements maintain audience attention most effectively.

Click-through data is a direct measure of digital ad performance and link effectiveness.

Completion rates for video ads indicate how compelling your opening and pacing are.

This question gauges overall interest generation beyond immediate engagement metrics.

Attention retention confirms whether the creative maintains viewer focus from start to finish.

Evaluating persuasiveness reveals if your value proposition resonates convincingly with viewers.

Credibility assessments ensure your claims and tone build trust rather than skepticism.

Interest lift metrics show real-world appeal and potential for driving consideration.

Relevance measures confirm whether your ad speaks directly to audience pain points or desires.

Lifestyle fit highlights the degree to which viewers see themselves in your messaging.

CTA clarity checks whether your prompts are understandable and actionable.

Quality ratings provide a holistic view of execution, from design to copy.

Tonal alignment ensures your creative stays true to your brand voice and values.

Memorability metrics help determine the likelihood of long-term brand recall.

This question evaluates trust building, which is critical for long-term customer relationships.

This question directly ties ad exposure to future buying consideration metrics.

Imagined trial intent gauges the ad's power to inspire hands-on interest.

Perceived value shift helps assess if your messaging enhances brand equity.

Willingness-to-pay insights drive pricing strategy and promotional planning.

Recommendation intent measures potential word-of-mouth impact from your ad.

Timing intent helps forecast short-term sales lift from your campaign.

Comparative preference indicates competitive positioning strength achieved by the ad.

Shopping-list inclusion shows the ad's influence on actual purchase planning.

Traffic intent metrics link ad exposure to online or in-store visits.

Next-trip intent gauges long-term purchase potential sparked by your ad.