Free Advertising Survey

This question establishes baseline awareness by determining if respondents have encountered the campaign at all.

Identifying the initial touchpoint helps pinpoint high-impact channels for future placements.

Frequency data reveals if your campaign has sufficient repetition to build familiarity without causing fatigue.

This helps allocate budget toward the channels where your audience is most engaged.

Brand recognition measures whether your messaging clearly communicates the brand identity.

Tagline recall indicates the effectiveness of your core message in sticking with viewers.

Ensuring brand assets are front and center supports long-term recognition and recall.

Visual recall assesses the impact of design choice on audience memory retention.

Word-of-mouth mentions can amplify reach and signal strong audience engagement.

This indicates if the campaign successfully drives curiosity and follow-through behavior.

This reveals whether your primary value proposition is communicated effectively.

Understanding which benefit resonates helps prioritize features in future campaigns.

Slogan recall measures catchiness and memorability of your brand messaging.

Clarity of the call to action is essential for driving the desired next steps.

Evaluates whether the messaging aligns with audience expectations and goals.

Ensures your advert addresses a real customer pain point effectively.

Identifies which emotional levers are activated and their strength.

Testing visual recall helps validate design choices and focal points.

Ensures special deals and pricing are noticed and retained by viewers.

Summarizes message retention and highlights areas for clarification.

This guides creative development to focus on the most effective formats.

Helps allocate resources to the channels your audience frequents.

Measures sentiment toward common digital ad environments for better targeting.

Assess value perception of pay-per-click placements and organic search results.

Determines if email remains a viable channel for your audience's engagement.

Optimizes creative formatting and user experience across device types.

Identifies barriers to ad delivery and potential need for alternative approaches.

Clarifies acceptance and trust levels for branded editorial-like content.

Pinpoints the strongest call-to-action triggers for future designs.

Relevance scores drive targeting improvements and content personalization.

Assesses first-impression aesthetics and visual attractiveness.

Measures emotional connection and relevance of chosen visuals.

Provides a quantifiable measure of perceived originality and inventiveness.

Ensures the emotional style aligns with brand identity and audience expectations.

Evaluates whether color choices enhance readability and mood.

Helps improve hook strength for capturing audience attention immediately.

Assesses representation and audience empathy with on-screen talent.

Reviews the role of sound design in reinforcing the message and tone.

Determines if dynamic elements enhance storytelling and retention.

Checks alignment between visuals, audio, and the intended communication.

Directly measures campaign effectiveness in driving purchase consideration.

Evaluates impact on perceived worth, which influences willingness to pay.

Demonstrates the ad's ability to foster further investigation and research.

Indicates potential uplift in trial intent for new or unfamiliar products.

Measures advocacy potential driven purely by advertising impressions.

Assesses click-through intent critical for digital conversion funnels.

Tracks shifts in brand preference and competitive positioning.

Determines relative advantage and persuasive strength in the market.

Uncovers urgency shifts and acceleration or delay in decision-making.

Measures potential for organic amplification and social proof.