Free Marketing Campaign Survey

Rationale: This question gauges baseline exposure and helps identify how many respondents have encountered your campaign at all.

Rationale: Understanding the initial touchpoint - TV, social media, email - allows you to optimize channel investments.

Rationale: Measuring familiarity shows if the core idea is clear and memorable to your audience.

Rationale: Brand recall is a key indicator of awareness; if respondents can't name the brand, visibility may be too low.

Rationale: Identifying the most memorable creative assets helps focus design efforts on what resonates.

Rationale: A quantitative scale provides a clear metric for comparing slogan effectiveness over time or across audiences.

Rationale: Tracking sharing behavior reveals the potential for organic reach and word-of-mouth growth.

Rationale: Frequency data helps determine if you're under- or overexposing your audience to campaign materials.

Rationale: Identifying social media reach pinpoints which networks are most effective for your messaging.

Rationale: A general visibility rating lets you compare awareness across different campaigns or time periods.

Rationale: Brand perception shifts indicate whether messaging resonates positively or needs refinement.

Rationale: Measuring curiosity-driven behavior shows if the campaign effectively drives deeper engagement.

Rationale: Likelihood to recommend is a proxy for campaign advocacy and viral potential.

Rationale: Tracking consideration helps link awareness activities to purchase intent.

Rationale: Pinpointing the most compelling format guides future creative investments.

Rationale: A numeric rating provides a clear benchmark for CTA clarity and persuasiveness.

Rationale: Direct action measurement ties the campaign to business objectives and ROI.

Rationale: Identifying obstacles lets you remove friction points and improve conversion rates.

Rationale: Ensuring consistency between promise and delivery builds trust and long-term loyalty.

Rationale: A satisfaction metric helps assess the campaign's resonance and areas for messaging tweaks.

Rationale: Clarity ensures your audience immediately grasps the campaign's purpose and promise.

Rationale: Emotional response testing helps align creative with desired brand feelings.

Rationale: Highlighting strengths guides you toward the elements to emphasize or expand.

Rationale: Pinpointing confusion allows you to refine or remove problematic elements.

Rationale: Perceived innovation can differentiate your campaign in a crowded marketplace.

Rationale: Relevance testing ensures the campaign speaks directly to audience priorities.

Rationale: Motivation indicates whether the idea has enough pull for deeper engagement.

Rationale: Open feedback offers actionable suggestions for concept improvement.

Rationale: Memory testing predicts the long-term impact of your creative idea.

Rationale: Brand consistency checks prevent disconnects that can confuse or deter customers.

Rationale: Demographics help segment and analyze responses by key audience buckets.

Rationale: Gender data can reveal differing campaign responses across segments.

Rationale: Occupational context can influence how individuals interpret campaign messaging.

Rationale: Engagement frequency sets a baseline for comparing campaign performance.

Rationale: Device preference data allows you to optimize format and design accordingly.

Rationale: Trust metrics guide where to focus your highest-value campaign assets.

Rationale: Discovery pathways reveal opportunities to place your campaign more effectively.

Rationale: Identifying motivators helps tailor your calls to action and incentives.

Rationale: Addressing common objections upfront increases campaign credibility.

Rationale: Willingness to provide feedback indicates overall engagement and future survey success.

Rationale: Past behavior is a strong predictor of future giving tendencies.

Rationale: Identifying motivators helps craft appeals that resonate with donors.

Rationale: Mission awareness is key for soliciting support and building trust.

Rationale: Assessing gift range informs realistic fundraising targets and asks.

Rationale: Channel preferences increase response rates and donor satisfaction.

Rationale: Recognition incentives can significantly boost larger contributions.

Rationale: Understanding objections helps address them proactively in your pitch.

Rationale: Engagement preferences guide stewardship and follow-up strategies.

Rationale: Knowing pledge structure aids in budgeting and long-term planning.

Rationale: Identifying information gaps ensures you provide the right materials to close donations.

Rationale: Key takeaways show whether messaging aligns with your intended impact.

Rationale: Relevance is crucial for ensuring campaigns speak directly to audience pain points.

Rationale: Channel engagement data helps prioritize platforms for future campaigns.

Rationale: Social follow intent indicates ongoing interest beyond the initial exposure.

Rationale: Authenticity fosters deeper connections and long-term loyalty.

Rationale: Direct feedback drives continuous improvement and audience-centered design.

Rationale: Tailoring update channels increases open rates and audience retention.

Rationale: Competitive set insights help position your brand more effectively.

Rationale: Consistency checks maintain brand cohesion and prevent mixed signals.

Rationale: Satisfaction scores provide a high-level benchmark for campaign success.