Free Youtube Brand Lift Survey

This question establishes a baseline for unaided brand awareness and helps differentiate between new and existing audience members.

By comparing pre- and post-exposure awareness, you can isolate the impact of your YouTube campaign on brand visibility.

Identifying the initial touchpoint - such as friends, search, or social media - guides your future media buying strategy.

This multiple-choice question reveals cross-channel reach and highlights the most effective channels for your messaging.

Understanding ad frequency effects helps prevent viewer fatigue and optimize ad delivery.

Slogan recall indicates how well your messaging resonates and whether key phrases stick with your audience.

This question uncovers dominant brand associations and ensures your core offerings are front of mind.

Logo prominence is crucial for visual recall; this rating helps you balance creativity with clear branding.

Word-of-mouth conversations are a strong indicator of genuine awareness and campaign impact.

Short-term recall measures the immediate memory retention of your advertisement's core elements.

This direct recall question measures unaided memory and the ad's overall impact on viewer retention.

Identifying which elements stand out helps you refine creative focus to highlight your unique selling propositions.

This open-ended recall question tests message clarity and alignment with your campaign objectives.

Visual elements play a key role in recall; this question informs whether brand identity is memorable.

Promotional recall indicates how effectively your call to action and incentives resonate with viewers.

Response time offers insight into the strength of memory encoding and ad salience.

Highlighting standout scenes or moments guides future creative editing and storytelling choices.

Longer-term recall measures the durability of your message and the need for remarketing.

Emotional recall reveals the affective impact of your content, critical for brand attachment.

Recognition upon re-exposure confirms whether viewers can visually or audibly identify your brand assets.

Logo-only prompts reveal how distinct and memorable your visual identity is to viewers.

Tagline recognition assesses whether your key messaging lines cut through the noise.

This image association question tests the strength of visual-product connections in your branding.

Audio branding elements like jingles or voice-overs are critical for multi-sensory recognition.

Color palette recognition helps you gauge consistency in visual branding across campaigns.

Packaging cues confirm how well product presentation aligns with your brand identity.

Typography can be a signature of your brand; this question tests its distinctiveness.

Familiarity with characters or spokespersons enhances emotional bond and recall.

This isolates color recognition from other design elements, ensuring brand consistency.

Competitive recognition gauges the uniqueness of your creative execution in a crowded space.

This overall favorability rating indicates the ad's success in shaping positive attitudes toward your brand.

Trust is a cornerstone of loyalty; measuring perceived trustworthiness guides content tone and messaging.

Assessing creativity shows whether your ads stand out and captivate your target audience.

Perceived expertise boosts credibility, so this question measures authority in your messaging.

Tone alignment with audience expectations supports stronger emotional connections.

Value alignment fosters brand loyalty, particularly among socially conscious viewers.

Recommendation intent is a proxy for net promoter score and gauges overall satisfaction.

Immediate sentiment shifts indicate the emotional impact of your campaign.

Production value influences viewer perceptions of professionalism and trust.

Authenticity resonates strongly with modern audiences and fosters genuine engagement.

This direct intent question measures the ad's effectiveness in driving immediate purchase considerations.

Future trial intent shows whether your messaging has sparked curiosity or interest in sampling.

Information-seeking intent indicates deeper engagement and a willingness to learn more.

Website visits are a strong CTA indicator and often precede purchase decisions.

Consideration set inclusion shows your ad's role in situating your brand among alternatives.

Short-term intent measures the ad's urgency and relevance to viewers' needs.

Perceived value helps you understand pricing perceptions and potential objections.

Click-through intent metrics guide optimization of your YouTube annotations and end screens.

Share intent reflects brand advocacy and the viral potential of your content.

Confidence in value indicates the strength of your value proposition and trust-building efforts.