Forgot Password?
OR
Sign UpLogin With Facebook
Sign UpLogin With Google

Free Shopping Mall Survey

50+ Expert Crafted Shopping Mall Survey Questions

Surveys > Marketing

Discover the power of measuring shopping mall performance with targeted shopping mall survey questions that reveal what drives foot traffic and customer loyalty. A shopping mall survey is a structured questionnaire designed to capture shopper feedback on services, amenities and overall experience - insights you can use to optimize operations and boost satisfaction. Grab our free template preloaded with example questions or head to our form builder to craft a custom survey that fits your mall's unique needs.

How often do you visit our shopping mall?
Daily
Weekly
Monthly
Rarely
This is my first visit
What is your primary purpose for visiting the mall?
Shopping
Dining
Entertainment
Services (e.g. salon, bank)
Other
Please rate your overall satisfaction with your visit.
1
2
3
4
5
Very dissatisfiedVery satisfied
Please rate the variety of stores available at the mall.
1
2
3
4
5
Very dissatisfiedVery satisfied
Please rate the cleanliness and maintenance of the mall.
1
2
3
4
5
Very dissatisfiedVery satisfied
Please rate the helpfulness and courtesy of mall staff.
1
2
3
4
5
Very dissatisfiedVery satisfied
How likely are you to recommend our shopping mall to others?
1
2
3
4
5
Very unlikelyVery likely
What can we do to improve your shopping mall experience?
Which age range do you belong to?
Under 18
18-24
25-34
35-44
45-54
55-64
65 or older
What is your gender?
Female
Male
Non-binary
Prefer not to say
{"name":"How often do you visit our shopping mall?", "url":"https://www.poll-maker.com/QPREVIEW","txt":"How often do you visit our shopping mall?, What is your primary purpose for visiting the mall?, Please rate your overall satisfaction with your visit.","img":"https://www.poll-maker.com/3012/images/ogquiz.png"}
Copy/Edit Survey Send to Recipients Make a Survey w/AI Form Builder Survey Tips More Questions FAQ

Trusted by 5000+ Brands

Logos of Poll Maker Customers

Top Secrets for an Effective Shopping Mall Survey

An effective shopping mall survey matters more than ever. It reveals why people visit, what they value, and how to boost loyalty. Start by setting clear goals for your mall survey.

Imagine a mid-sized mall struggling with midday foot traffic. They sent a brief questionnaire to 500 shoppers and uncovered that 40% stopped by for dining, not retail. That insight drove a redesign of the food court.

Define your target and key metrics before drafting any question. Measure elements like ambiance, convenience, and safety - key drivers identified in a consumer perception study (Factors Influencing Selection of Shopping Malls). These insights help frame focused survey items.

Don't overlook environment factors like accessibility and spaciousness. A study from Izmir shows how social zones and walking flow shape visits (An Analysis of Visitors' Perceptions of Shopping Malls). Try prompts such as "What do you value most about our mall ambiance?" or "How satisfied are you with parking accessibility?".

Structure your survey logically - from general impressions to detailed feedback. Link your results to other benchmarks, like a Shopper Experience Survey. And don't forget to test your flow before full launch.

Collate findings to spot trends and set priorities. Use this feedback to tweak layouts, services, or marketing offers. A well-designed set of shopping mall survey questions turns raw opinions into strategic moves.

Artistic 3D voxel of mall survey analytics
Artistic 3D voxel of shopper experience polling

5 Must-Know Tips Before You Launch Your Shopping Mall Survey

Launching a survey without clear objectives is like wandering a mall without a map. You might waste time and budget chasing irrelevant data. Set precise goals to guide every question.

A common error is piling on too many open-ended prompts. Shoppers may drop off at question five if they face, "How would you improve our food court layout?". Keep it concise and purposeful to maintain high completion rates.

Another pitfall is ignoring evolving consumer behaviors in the new retail era. Failing to ask about efficiency or mixed-use space preferences leaves blind spots. A recent paper on site selection recommends capturing these shifts early (Shopping Mall Site Selection Based on Consumer Behavior Changes in the New Retail Era).

Accessibility matters - don't sideline universal design. Overlooking wheelchair routes or clear signage alienates many visitors. Use frameworks like the SM-UD tool to assess inclusivity (Psychometric Testing of Shopping Mall Universal Design Assessment Tool (SM-UD)).

Before you hit send, try a test run with a small group or quick poll. Also compare your draft to best practices from our Retailer Feedback Survey. Pay attention to drop-off points and confusing wording.

Finally, don't ignore the power of focused questions like "How important is safety when you visit our mall?" or "What amenities drive your repeat visits?". This clarity boosts response rates and yields insights that drive real change. Make every question work hard for your mall's improvement.

Demographic & Profile Questions

Gathering demographic information helps you understand who your visitors are and how best to serve them. These questions will reveal age, income, and lifestyle segments for effective mall planning.

  1. What is your age group?

    Understanding the age distribution helps tailor store offerings and marketing messages to key customer segments. It also supports targeted promotions and better future planning.

  2. What is your gender?

    Knowing gender breakdowns assists in curating gender-relevant products and services. It also informs promotional strategies that resonate with your audience.

  3. What is your employment status?

    Employment status provides insight into spending power and free time availability. This data helps schedule events and promotions at optimal times.

  4. What is your household income range?

    Income levels guide the mall's retail mix and pricing strategies. Accurate income data ensures you meet visitors' budget expectations.

  5. What is your marital status?

    Marital status can influence shopping motivations and service needs. This helps create targeted couples' or family-oriented experiences.

  6. Do you have children under 18?

    Knowing whether visitors have children informs family-friendly amenities and programming. It also helps optimize play areas and children's events.

  7. Which geographic region do you reside in?

    Resident location data supports local marketing and transportation partnerships. It also helps determine where to focus outreach campaigns.

  8. How far do you travel to visit the mall?

    Travel distance indicates catchment area reach and potential for new visitor segments. It also informs parking and shuttle service planning.

  9. How often do you visit other malls?

    Frequency of visits to competitor locations reveals loyalty and opportunities for improvement. It guides competitive positioning strategies.

  10. What is your primary mode of transportation to the mall?

    Transportation mode data assists in enhancing access and parking facilities. It also influences sustainability and transit-related initiatives.

Mall Amenities & Services Questions

Assess how visitors perceive the mall's facilities through our Shop Experience Survey . These items will pinpoint strengths and gaps in your amenities and services.

  1. How satisfied are you with parking availability?

    Parking ease greatly impacts first impressions and return visits. Gathering this feedback helps optimize lot design and capacity.

  2. How would you rate the cleanliness of common areas?

    Cleanliness affects overall comfort and brand perception. Regular feedback ensures maintenance meets visitor expectations.

  3. How satisfied are you with restroom facilities?

    Restroom quality influences dwell time and satisfaction. Detailed ratings guide improvements in upkeep and design.

  4. How would you rate food court variety?

    Food options shape the length and enjoyment of visits. Insights here help diversify dining choices to increase dwell time.

  5. How satisfied are you with security presence?

    Perceived safety is crucial for family-friendly environments. Feedback supports adjustments in security staffing and visibility.

  6. How would you rate signage and wayfinding?

    Effective signage enhances navigation and reduces visitor frustration. This information guides improvements in direction systems.

  7. How satisfied are you with seating areas?

    Comfortable seating encourages longer stays and repeat visits. Feedback helps optimize furniture placement and quantity.

  8. How would you rate Wi-Fi accessibility?

    Reliable connectivity is a key visitor expectation. Ratings help ensure network coverage and performance.

  9. How satisfied are you with stroller or wheelchair availability?

    Accessibility options support inclusive experiences for all guests. This feedback drives improvements in mobility resources.

  10. How would you rate family-friendly amenities (play areas, nursing rooms)?

    Family amenities enhance comfort for guests with children. Feedback helps refine design and programming for these facilities.

Shopping Behavior & Habits Questions

Explore shopping patterns and preferences with the Shopping Habits Survey . These questions reveal how visitors plan, spend, and engage with stores in your mall.

  1. How often do you visit the mall to shop?

    Visit frequency data indicates loyalty and engagement levels. It guides the timing and intensity of marketing campaigns.

  2. What is your average spend per visit?

    Average spend insights inform revenue projections and tenant mix decisions. It also helps tailor offers to spending habits.

  3. Which product category do you purchase most frequently?

    Top product categories reveal high-demand segments. This guides lease decisions and promotional focus.

  4. How do you typically discover new stores at the mall?

    Discovery channels (signage, social media, word of mouth) inform your outreach strategies. It ensures you invest in the most effective channels.

  5. Do you plan your shopping trips in advance or decide on the spot?

    Planning behavior impacts marketing timing and messaging. It also shapes how you structure in-mall promotions.

  6. Which promotional channel influences your visit most?

    Channel effectiveness helps optimize budgets across email, social, and print. It drives greater engagement with target audiences.

  7. How much time do you spend in-store versus online at the mall?

    Time allocation insights support omnichannel integration and in-store experience enhancements. It also guides digital signage strategies.

  8. Do you use mobile apps or loyalty programs for mall deals?

    App and program usage metrics help improve digital engagement offerings. It also informs loyalty program development.

  9. How likely are you to combine errands in one mall visit?

    Run multiple errands in one trip indicates convenience factors. This feedback helps tailor service bundles and mixed-use spaces.

  10. Do you shop alone or with others at the mall?

    Shopping party size influences seating, amenities, and promotional activities. It guides family- and group-friendly programming.

Customer Satisfaction & Experience Questions

Measure overall satisfaction and engagement through our Shopping Experience Survey . These items highlight where you excel and where customers want more.

  1. Overall, how satisfied are you with your mall experience?

    General satisfaction is a key performance indicator for mall health. It provides a baseline for improvement initiatives.

  2. How satisfied are you with interactions with mall staff?

    Staff interactions shape visitor perceptions of service quality. Ratings help identify training and hiring needs.

  3. How would you rate the speed of the checkout process?

    Checkout efficiency impacts shopper satisfaction and repeat visits. Feedback here guides retailer support strategies.

  4. How likely are you to recommend this mall to friends or family?

    Recommendation intent measures word-of-mouth potential and loyalty. It predicts future visitor growth.

  5. How satisfied are you with customer service desks or information kiosks?

    Help-desk performance influences visitor confidence and ease of navigation. Ratings guide personnel and layout adjustments.

  6. How would you rate your in-store navigation experience?

    Ease of finding stores affects dwell time and purchase likelihood. Insights inform signage and directory improvements.

  7. How satisfied are you with return and exchange policies?

    Clear and fair policies build trust and encourage purchases. Feedback guides policy adjustments and communication.

  8. How would you rate the greeting and welcome at the mall entrance?

    A warm welcome sets the tone for the entire visit. Ratings help refine entrance staffing and signage.

  9. How satisfied are you with entertainment and leisure options?

    Entertainment offerings drive longer dwell times and repeat visits. Feedback helps plan engaging events and experiences.

  10. How would you rate the mall's digital information displays?

    Digital displays are critical for real-time updates and promotions. Ratings help optimize content and screen placement.

Promotional & Event Feedback Questions

Gather insights on special events and seasonal campaigns with our Christmas Shopping Survey . These questions evaluate promotion effectiveness and visitor preferences.

  1. How often do you attend mall-hosted events (e.g., fashion shows, workshops)?

    Event attendance frequency measures engagement and ROI of programming. It guides scheduling and event variety decisions.

  2. How satisfied are you with event communication channels (email, SMS, social)?

    Communication effectiveness impacts event turnout and awareness. Ratings help optimize channel strategies.

  3. What type of events would you like to see more often in the mall?

    Favorite event types reveal visitor interests and unmet needs. This ensures future programming resonates with your audience.

  4. How satisfied are you with promotional discounts and offers?

    Discount satisfaction indicates perceived value and motivates visits. Feedback informs promotion structure and depth.

  5. How likely are you to participate in a mall loyalty program?

    Loyalty program interest measures potential for long-term engagement. It guides development and reward structure.

  6. How effective are our social media promotions in influencing your visit?

    Social media impact reveals digital reach and content relevance. Ratings help refine platform focus and messaging.

  7. How satisfied are you with seasonal decorations and themes?

    Decor quality enhances festive atmosphere and photo opportunities. Feedback helps plan decoration timelines and budgets.

  8. How likely are you to visit during holiday sales events?

    Holiday visit intent indicates the draw of special promotions. It supports scheduling and marketing intensity.

  9. How satisfied are you with pop-up shop offerings?

    Pop-up shops add novelty and attract repeat visitors. Ratings help identify the most appealing partners and formats.

  10. How would you rate the value of exclusive mall deals?

    Deal value perception influences purchase decisions and loyalty. This feedback helps calibrate offer attractiveness.

FAQ

What are the most effective questions to include in a shopping mall survey?

Include demographic queries (age, gender), store visitation, satisfaction ratings, Net Promoter Score, amenity usage, and revisit intent. A shopping mall survey template with example questions like "How satisfied are you with mall cleanliness?" and "Which amenities did you use?" ensures actionable insights and a structured, free survey template for immediate use.

How can I design a shopping mall survey to assess customer satisfaction?

Start by defining clear objectives, then use a shopping mall survey template with 5-point Likert scales for experience, facilities, and staff courtesy. Include open-ended follow-up questions for detail, randomize order to avoid bias, and pilot your free survey to refine wording. This structured approach ensures reliable customer satisfaction survey results.

Why is it important to include questions about mall amenities in a survey?

By including mall amenities queries in your shopping mall survey template, you gather data on usage patterns, satisfaction with facilities, and potential gaps. Amenity-focused example questions reveal high-demand services, inform investment decisions, and enhance visitor experience. This targeted approach ensures your free survey captures actionable feedback for strategic planning.

What types of questions help evaluate the cleanliness and maintenance of a shopping mall?

Use a mix of 5-point rating scale questions in your shopping mall survey template like "Rate the cleanliness of restrooms" and "How often did you notice maintenance issues?" Include an open-ended follow-up for details. Example questions in a free survey help quantify hygiene standards and prioritize facility maintenance.

How do I measure the effectiveness of events and promotions through a shopping mall survey?

Include targeted questions in your shopping mall survey template such as "How did you hear about our event?", "Rate your experience on a 1 - 5 scale," and "Did the promotion influence your spending?" Use a free survey to compare pre-event expectations versus post-event satisfaction. This method quantifies event impact and ROI.

What questions should I ask to understand the factors influencing customers' choice of shopping malls?

Use your shopping mall survey template to ask about location convenience, store variety, pricing, ambiance, parking availability, and loyalty programs. Example questions like "Which factor influenced your mall choice most?" and "Rate the importance of parking on a 1 - 5 scale" help pinpoint customer priorities. This free survey yields actionable insights for targeted improvements.

How can I use survey questions to identify areas for improvement in a shopping mall?

Leverage your shopping mall survey template to include category-specific satisfaction ratings (stores, amenities, service), open-ended feedback prompts, and priority ranking questions. Example questions like "What one thing would you improve?" reveal critical pain points. Analyzing low-score items in this free survey helps you identify and prioritize actionable improvement areas.

What are the best practices for crafting questions about customer service in a shopping mall survey?

Use a shopping mall survey template with clear, concise customer service questions like "Rate staff friendliness" on a 1 - 5 scale. Avoid leading language, use balanced rating scales, and include an open-ended follow-up. Example questions in a free survey help you gather unbiased feedback and improve service quality efficiently.

How do I assess the impact of parking facilities on the overall shopping mall experience through survey questions?

In your shopping mall survey template, include questions like "Rate parking ease of access" and "How satisfied are you with parking fees?" Use a 1 - 5 scale and follow-up open-ended items. Example questions in a free survey reveal how parking convenience, safety, and cost influence overall visitor satisfaction and repeat visits.

What questions can help determine the preferred shopping habits and frequency of mall visitors?

Include frequency and behavior questions in your shopping mall survey template such as "How often do you visit per month?" and "What stores do you visit most?" Add duration and time-of-day queries, plus spending ranges. Example questions in a free survey help you map visitor habits, peak times, and target marketing efforts.

Related Survey Questions

Form Builder (FREE)