Free Trust Survey
50+ Expert Crafted Trust Survey Questions
Measuring trust unlocks deeper engagement and stronger relationships, giving you the insights needed to build a more cohesive team or loyal customer base. A trust survey is a targeted questionnaire that gauges confidence, transparency, and reliability among stakeholders - insights that directly impact retention and performance. Grab our free template preloaded with proven example questions, or customize your own survey instantly through our form builder.
Trusted by 5000+ Brands
Top Secrets to Building Unbreakable Trust with Your Survey
Launching a Trust survey can reshape how you connect with your audience. When you ask the right questions, you unlock honest feedback that often stays hidden. A well-crafted Trust survey drives improvements and builds credibility. You gain insights you'll actually use.
Start by defining what 'trust' means for your team or community. Pin down the dimensions that matter most - could be transparency, reliability, or fairness. For example, ask "What do you value most about our communication?" to zero in on true sentiments. These specifics guide your next steps.
Rely on proven research to sharpen your approach. The JAMA Network's Perceptions of Research Trustworthiness (PoRT) scale study highlights the need for fairness and privacy in survey items. It shows how cultural sensitivity can boost engagement among diverse groups. Tailor your questions with these lessons.
Question format matters as much as content. A SAGE study found construct-specific items outperform simple agree-disagree prompts. Clear, targeted statements reduce guesswork and improve response accuracy. Try "How confident are you in our organization's decisions?" alongside open text.
Balance open and scaled questions for stories and stats. Use a builder tool like our poll platform or check out the Workplace Trust Survey template. Pre-built themes speed setup and ensure best practices. Then launch and iterate based on feedback.
5 Must-Know Tips to Dodge Common Trust Survey Traps
Common mistakes can sink your Trust survey before data lands. Often teams craft generic items that confuse participants. A strong survey starts with clear goals, not buzzwords. Ask "How transparent is our process?" to keep focus.
Mistake #1: Vague questions slip by unnoticed. Phrases like "support" or "trust" need concrete definitions. Instead, hone questions to specific behaviors or outcomes. For example, "Do you receive timely updates on project milestones?" drives actionable feedback.
Mistake #2: Skipping a pilot test can cost your insights. A quick dry run uncovers unclear wording or tech glitches. Follow the Guidelines for Measuring Trust in Organizations to plan cognitive interviews. One nonprofit caught a biased prompt before launch by piloting with just five volunteers.
Mistake #3: Overlooking scale balance prompts skewed results. Too many high-point options can mask real concerns. Keep scales consistent - five points often work best. When in doubt, mirror formats used in a proven OECD Trust Survey.
Mistake #4: Ignoring open-text value leaves gold on the table. Add one or two comment boxes so respondents explain scores, for instance: "Which aspect of our process would you improve?". Mistake #5: Forgetting follow-up kills momentum - share results and next steps. Finally, compare your scores with a benchmark like our Trust Index Survey to see where you stand.
Interpersonal Trust Questions
These questions explore the level of trust among colleagues and peers within your organization. They measure comfort, openness, and mutual respect that underpin a collaborative environment. Use this data to strengthen team bonds and foster transparency. Workplace Trust Survey .
-
How comfortable are you sharing personal concerns with your coworkers?
Assessing comfort level in sharing personal concerns reveals the psychological safety within the team. It helps identify whether individuals feel secure enough to open up.
-
Do you feel your teammates listen to your ideas without judgment?
This question gauges active listening and respect among peers, which is critical for healthy collaboration and innovation.
-
How often do you receive honest feedback from your peers?
Frequent, candid feedback indicates a culture of transparency and continuous improvement. It highlights areas where trust in communication could be enhanced.
-
To what extent do you believe your colleagues have your back in challenging situations?
Belief in mutual support showcases the depth of team solidarity, essential for tackling complex tasks and building resilience.
-
How transparent are team members when communicating project setbacks?
Transparency around setbacks reflects trustworthiness and accountability. It ensures issues are addressed quickly rather than hidden.
-
How confident are you that peers will respect deadlines you set?
Confidence in peer reliability underpins smooth workflows and mutual commitment to team goals. It also reveals potential bottlenecks in task management.
-
Do you trust your teammates to maintain confidentiality when needed?
Confidentiality is a cornerstone of trust, especially when sensitive information is shared. This question checks for any concerns about privacy breaches.
-
How often do you collaborate openly with your teammates on tasks?
Open collaboration frequency indicates the strength of cooperative behavior and willingness to share responsibilities.
-
How well do you think your team resolves conflicts fairly?
Fair conflict resolution shows respect for differing viewpoints and a commitment to equitable outcomes. It highlights the team's conflict management skills.
-
To what degree do you feel supported by your peers when trying new approaches?
Peer support for experimentation fosters a culture of innovation and learning. It reveals whether risk-taking is encouraged or discouraged.
Leadership Trust Questions
This set examines perceptions of leadership integrity, fairness, and support. Understanding these opinions helps improve management practices and decision-making transparency. Insights from the Trust Index Survey can guide leadership development.
-
How clearly do leaders communicate organizational goals?
Clarity of communication from leaders ensures everyone understands the direction and purpose of their work. It reduces confusion and misalignment.
-
Do you trust leaders to act in the organization's best interest?
Perceived alignment of leadership actions with organizational goals builds confidence and reduces cynicism among employees.
-
How consistent are leaders in applying policies?
Consistency demonstrates fairness and predictability, both of which are fundamental to establishing trust in leadership.
-
Do you feel comfortable approaching leaders with concerns?
Comfort in raising issues indicates an open-door culture and the belief that concerns will be heard without negative repercussions.
-
How transparent are leaders when explaining decisions?
Transparency in decision-making fosters trust by showing employees the rationale behind key choices, reducing rumors and speculation.
-
To what extent do you believe leaders recognize employee contributions?
Recognition from leadership reinforces trust and motivates employees by validating their efforts and achievements.
-
How often do leaders follow through on their commitments?
Follow-through on commitments demonstrates reliability and integrity, core components of leadership trustworthiness.
-
Do you feel leaders listen to your feedback and incorporate it?
Active listening and responsiveness from leaders shows respect for employee perspectives and encourages ongoing dialogue.
-
How credible do you find the information shared by leadership?
Credibility of leadership communication is critical for maintaining trust during times of change and uncertainty.
-
To what degree do leaders demonstrate ethical behavior?
Ethical conduct by leaders sets the tone for the organization's moral standards and significantly impacts trust levels.
Organizational Trust Questions
These questions assess the overarching trust in organizational structures, policies, and culture. This snapshot highlights areas where procedures or communications may erode or build confidence in the business. Pair results with your Company Satisfaction Survey for a comprehensive view.
-
How confident are you in the fairness of company policies?
Fair policy application is vital to ensuring employees feel valued and treated equitably, which underpins organizational trust.
-
Do you trust the accuracy of internal communications?
Accurate information flow prevents misinformation and aligns employees with corporate objectives, reinforcing trust.
-
How reliably does the organization deliver on its promises?
Reliability in fulfilling commitments - such as benefits or project timelines - reinforces the company's credibility.
-
To what extent does the company protect employee data?
Strong data protection measures demonstrate respect for privacy and build confidence in organizational practices.
-
How transparent are promotion and reward processes?
Transparent career advancement criteria reduce uncertainty and perceptions of favoritism, supporting morale and trust.
-
Do you believe the company prioritizes employee well-being?
Perceived commitment to well-being indicates a people-first culture, which fosters deeper organizational loyalty.
-
How consistent are organizational values with actual practices?
Alignment between stated values and real actions is essential to avoid credibility gaps that undermine trust.
-
Do you trust the company's crisis management procedures?
Confidence in crisis response reveals how well employees believe the organization can protect them and maintain stability.
-
How effectively does the organization address employee concerns?
Effective concern resolution processes show that leadership takes feedback seriously and acts on it promptly.
-
To what degree do you believe the company's mission aligns with its actions?
Alignment between mission and actions confirms authenticity and fosters pride and trust among employees.
Customer Trust Questions
Focusing on external relationships, these questions capture how customers perceive your reliability, competence, and honesty. Gathering this feedback is critical for retaining and converting clients. Insights can be integrated with your Customer Feedback Survey .
-
How reliable do you find our products or services?
Measuring perceived reliability helps identify consistency issues and build long-term customer confidence.
-
Do you believe our company delivers on its promises?
Delivering on promises strengthens brand credibility and encourages repeat business.
-
How transparent are we when discussing pricing and fees?
Pricing transparency reduces confusion and builds trust by setting clear expectations upfront.
-
How easy is it to contact our support team?
Accessibility of support reflects commitment to customer care and influences overall satisfaction.
-
To what extent do you trust our team to resolve your issues?
Trust in issue resolution demonstrates confidence in the company's problem-solving capabilities.
-
How consistent are we in meeting your quality expectations?
Consistency in quality assures customers that they can rely on your offerings every time.
-
Do you feel your personal data is secure with us?
Data security concerns can erode trust quickly; this question gauges confidence in your protection measures.
-
How honest do you find our marketing and advertising messages?
Honesty in marketing ensures that customers feel informed, not misled, which is key to building trust.
-
To what degree do we keep you informed about changes affecting you?
Proactive communication about changes demonstrates respect for the customer and avoids surprises.
-
How likely are you to recommend our services to others?
Recommendation likelihood serves as a proxy for overall trust and satisfaction with the customer experience.
Brand Trust Questions
Brand trust questions evaluate public perception of your brand's credibility, values, and consistency. These insights guide marketing strategies and reputation management efforts. Compare findings to a Rating Survey to benchmark against competitors.
-
How trustworthy do you perceive our brand to be?
This overall trust metric provides a baseline for brand reputation and helps identify perception gaps.
-
Do you associate our brand with high ethical standards?
Ethical perception influences customer loyalty and can differentiate you in competitive markets.
-
How consistently do we fulfill our brand promises?
Consistency between promise and performance reinforces reliability and long-term trust.
-
How credible do you find endorsements or testimonials about our brand?
Credibility of third-party endorsements can validate your brand's claims and boost consumer confidence.
-
To what extent do you feel our brand values align with your beliefs?
Value alignment fosters an emotional connection and encourages brand advocacy.
-
How transparent are we about our sourcing and production processes?
Transparency in operations demonstrates accountability and builds consumer trust in quality.
-
Do you believe our brand cares about social responsibility?
Perceived corporate responsibility strengthens trust by showing commitment beyond profit.
-
How clearly do we communicate our brand's mission?
Clear mission communication aligns customer expectations and reinforces brand authenticity.
-
To what degree do you view our brand as reliable over time?
Long-term reliability is a key indicator of sustained trust and brand resilience.
-
How likely are you to choose our brand over a competitor based on trust?
This comparison question reveals the competitive advantage your brand holds in consumer trust.
