Forgot Password?
OR
Sign UpLogin With Facebook
Sign UpLogin With Google

Free Reputation Survey

50+ Expert Crafted Reputation Survey Questions

Surveys > Marketing

Measure your Reputation to unlock insights into how customers, employees, and partners view your trustworthiness and market standing. A Reputation survey is a focused questionnaire designed to track perceptions of credibility, loyalty, and brand health - vital data for building stronger relationships and mitigating risks. Load our free template preloaded with example Reputation survey questions, or head over to our online form builder to create a custom survey that fits your needs.

I have a positive view of the company's reputation.
1
2
3
4
5
Strongly disagreeStrongly agree
The company demonstrates transparency in its communications.
1
2
3
4
5
Strongly disagreeStrongly agree
The company acts ethically and responsibly.
1
2
3
4
5
Strongly disagreeStrongly agree
The company consistently delivers high-quality products or services.
1
2
3
4
5
Strongly disagreeStrongly agree
How likely are you to recommend the company to others?
Very likely
Likely
Neutral
Unlikely
Very unlikely
In your own words, what do you perceive as the company's key reputation strengths?
What areas could the company improve to enhance its reputation?
What is your age range?
Under 18
18-24
25-34
35-44
45-54
55-64
65 or older
What is your gender?
Female
Male
Non-binary
Prefer not to say
Other
How did you first hear about our company?
Online search
Social media
Friend or colleague
News article
Advertising
Other
{"name":"I have a positive view of the company's reputation.", "url":"https://www.poll-maker.com/QPREVIEW","txt":"I have a positive view of the company's reputation., The company demonstrates transparency in its communications., The company acts ethically and responsibly.","img":"https://www.poll-maker.com/3012/images/ogquiz.png"}
Copy/Edit Survey Send to Recipients Make a Survey w/AI Form Builder Survey Tips More Questions FAQ

Trusted by 5000+ Brands

Logos of Poll Maker Customers

Top Secrets to Crafting a Powerful Reputation Survey

Your Reputation survey matters at every stage of growth. It gives a clear signal when trust erodes and when it soars. Brands that listen to authentic voices shape stronger connections.

Experts at Standardised Reputation Measurement stress that time-based indices capture both spoken and unspoken sentiment. You can use a simple rating scale or an open-ended prompt to dig deeper. Think beyond stars - ask "What do you value most about our service?" to collect richer insights.

For a quick pulse check, launch a live poll on your site. Imagine a SaaS startup surveying users in-product after a feature release. Feedback like "How would you rate our brand's reliability?" guides next steps in real time. This level of interaction beats guessing.

Combine NPS-style ratings with text questions to balance numbers and narratives. Open-ended prompts like "What aspects of our product stand out to you?" reveal hidden gems and pain points. Turn raw answers into action items by tagging common themes.

Don't forget to benchmark. Run follow-up surveys quarterly and compare scores. Tracking trends helps you see if your reputation actions land or miss. Over time, that data becomes a roadmap for PR and marketing.

Landing pages with embedded Brand Survey widgets boost response rates. A clear call to action - like a short feedback poll - makes it easy. If you need more depth, check out Reputation Systems: An Axiomatic Approach for system design ideas.

Artistic 3D voxel symbolizing reputation dynamics
Sculptural 3D voxel illustrating trust mapping

5 Must-Know Tips to Avoid Reputation Survey Pitfalls

Launching a survey without clear goals leads to noise. One common slip is asking double-barreled questions that confuse responders. Avoid this trap by testing each item for clarity with a prompt like "How likely are you to recommend us to a friend?" Err on simpler phrasing: keep scales consistent and questions single-focused.

Another mistake is ignoring open feedback. Quant scores show trends but lack depth. Include at least one free-text prompt like "Which touchpoint improved your perception most?" Real stories emerge here, and these insights drive smarter decisions.

Skipping mobile optimization kills response rates. A survey that loads slowly on smartphones earns abandonment and skewed data. Test across devices before rollout. Local businesses have lost fresh opinions because forms broke on mobile browsers.

Failing to segment responses creates flat analysis. Group your results by tenure, region, or user role. That way, you spot patterns like power users loving one feature while newbies struggle. Use a simple Customer Survey tool to collect demographic info at the start.

Neglecting data security erodes trust before you start. Assure respondents their answers stay confidential. Cite an established process - studies like Reputation Systems: An Axiomatic Approach highlight the balance between transparency and privacy. You'll boost completion rates.

Finally, don't ignore outliers or suspect spam. Research in Evaluating User Reputation in Online Rating Systems shows iterative group-based methods catching fake entries. Review your data, spot patterns, and filter anomalies. Then launch with confidence.

Skipping a pilot run adds risk. Instead of jumping live, share your draft survey with a small internal team. They'll catch unclear phrasing and technical glitches. A quick pretest saves hours of cleanup later.

Many brands collect feedback and never close the loop. When you get responses, share key findings via email or dashboard. This follow-up shows you value input and motivates future participation. It also reinforces your brand's openness.

Brand Awareness Questions

Understanding how customers first encounter a brand is crucial for refining marketing tactics and boosting visibility. Use these questions to measure recognition across channels and improve overall awareness based on direct insights from a Brand Survey .

  1. How did you first hear about our brand?

    This question identifies the most effective awareness channels and helps allocate marketing resources. Knowing the origin of brand discovery informs channel strategy.

  2. How familiar are you with our brand's products or services?

    Assessing familiarity gauges audience reach and knowledge depth. This insight highlights areas where more education or exposure is needed.

  3. Which of our brand's logo, slogan, or tagline do you recognize?

    Recognition of visual or verbal elements shows the strength of brand identity. High recall rates can signal effective brand messaging.

  4. How often do you encounter our brand in the media?

    Frequency measures exposure level and brand saturation in the market. Frequent encounters typically lead to stronger brand recall.

  5. Can you recall any recent advertising campaigns from our brand?

    Memorable campaigns reflect successful creative strategy and resonance with the audience. Recall helps evaluate campaign impact.

  6. How strongly would you associate our brand with its primary offering?

    This question assesses clarity of brand positioning in consumers' minds. Strong associations indicate effective value communication.

  7. How would you rate your overall awareness of our brand?

    A quantitative self-assessment provides a quick gauge of general brand familiarity. Tracking this over time shows growth or decline trends.

  8. Which channels have introduced you to our brand?

    Channel-specific data helps optimize marketing spend across platforms. Knowing top performers directs future campaign investments.

  9. How easily can you differentiate our brand from competitors?

    Differentiation insight reveals whether our brand stands out in a crowded market. This drives messaging adjustments for clearer uniqueness.

  10. How likely are you to recall our brand when considering products in our category?

    This measures spontaneous brand recall under purchase consideration. Higher recall indicates stronger top-of-mind presence.

Brand Perception Questions

Perception shapes how customers feel and talk about your brand, directly influencing loyalty and referrals. These questions delve into customer impressions and sentiment in a dedicated Brand Perception Survey .

  1. What attributes come to mind when you think of our brand?

    Identifying key descriptors uncovers core brand image. This helps align messaging with desired perceptions.

  2. How would you describe our brand's personality?

    Personality traits reflect emotional connections and brand voice. Matching personality to audience preferences strengthens engagement.

  3. On a scale of 1 - 10, how trustworthy do you find our brand?

    Trustworthiness is foundational for long-term relationships. A numeric scale allows for clear benchmarking.

  4. How would you rate the perceived quality of our brand?

    Quality perception influences purchase decisions and premium positioning. Understanding quality views helps prioritize product improvements.

  5. What emotions do you associate with our brand?

    Emotional associations drive brand affinity and recall. Mapping emotions guides creative direction and tone.

  6. How do you think others view our brand?

    Social perception can differ from personal views and affects word-of-mouth. This reveals external reputation dynamics.

  7. How aligned is our brand with your personal values?

    Value alignment fosters brand advocacy and loyalty. Measuring alignment shows where brand and audience beliefs intersect.

  8. How would you describe our brand's reputation in the market?

    This question summarizes overall standing and credibility. It guides reputation management strategies.

  9. To what extent does our brand seem innovative?

    Innovation perception attracts early adopters and influencers. Tracking this highlights areas for creative advancement.

  10. How credible do you consider our brand's messaging?

    Credibility impacts conversion and trust-building. Evaluating messaging trust ensures authenticity in communications.

Online Reputation Questions

Online feedback and reviews can make or break customer decisions, so monitoring digital sentiment is essential. Leverage this set of questions within a focused Rating Survey to understand your brand's web reputation.

  1. How satisfied are you with the reviews you find about our brand online?

    Customer satisfaction with reviews indicates review quality and accuracy. This guides review management and response strategies.

  2. How often do you check online feedback before engaging with our brand?

    Frequency of review checks reflects reliance on peer opinions. This helps prioritize responsiveness in review platforms.

  3. How would you rate the overall online sentiment about our brand?

    Sentiment analysis offers a broad view of digital reputation. It highlights areas needing reputation repair or promotion.

  4. Have you encountered any negative comments about our brand on social media?

    Identifying negative mentions surfaces pain points or misunderstandings. Prompt action can mitigate potential crises.

  5. How effectively does our brand respond to online feedback?

    Response effectiveness shows commitment to customer concerns. Timely engagement boosts brand trust and loyalty.

  6. How trustworthy are the online sources where our brand is mentioned?

    Source credibility influences perceived brand reliability. Knowing top sources helps curate high-value partnerships.

  7. How likely are you to leave a review about our brand online?

    Review likelihood informs engagement strategies to encourage feedback. More reviews enhance brand visibility and trust.

  8. How do online ratings influence your decision to engage with our brand?

    This measures the weight of digital reputation on purchase behavior. It emphasizes the need for rating management.

  9. How transparent do you find our brand's online communications?

    Transparency fosters authenticity and trust in digital channels. This drives guidelines for clearer online messaging.

  10. How well does our brand manage its online reputation during a crisis?

    Crisis management effectiveness impacts long-term brand resilience. Evaluating this ensures readiness for future issues.

Customer Trust Questions

Trust is the bedrock of lasting customer relationships, guiding repeat purchases and referrals. Use this question set as part of a comprehensive Customer Survey to gauge trust levels and identify areas for strengthening bonds.

  1. How confident are you in our brand's ability to keep promises?

    Promise-keeping builds reliability and loyalty over time. This question highlights trust consistency in customer experience.

  2. How reliable do you find our brand's products or services?

    Reliability assessments inform quality control and service improvements. Strong reliability fosters trust-based purchasing.

  3. How honest do you believe our brand is in its communications?

    Honesty in messaging underpins customer confidence. Measuring perceived honesty helps refine transparency efforts.

  4. To what extent do you feel our brand prioritizes customer interests?

    Prioritizing customer needs drives advocacy and loyalty. This gauges alignment between brand actions and customer expectations.

  5. How secure do you feel sharing personal information with our brand?

    Data security perception affects willingness to transact. High security confidence supports digital engagement growth.

  6. How consistent is our brand's performance over time?

    Consistency reinforces trust through predictability. Identifying performance gaps allows targeted improvements.

  7. How likely are you to recommend our brand to a friend based on trust?

    Referral likelihood is a strong indicator of trust and satisfaction. It drives organic growth through word-of-mouth.

  8. How responsive is our brand when issues arise?

    Responsiveness shows commitment to customer care and problem-solving. Faster response times boost trust and retention.

  9. How transparent is our brand about pricing and fees?

    Pricing transparency reduces friction and builds goodwill. Clear fees prevent surprises and enhance trust.

  10. How fair do you perceive our brand's return or refund policy?

    Fair return policies signal respect for customer satisfaction. Measuring fairness guides policy adjustments for trust-building.

Competitive Positioning Questions

Understanding your position relative to competitors informs strategic improvements and differentiation efforts. These questions, ideal for a targeted Research Survey , help you benchmark strengths and weaknesses in the market landscape.

  1. How well do you think our brand stands out among competitors?

    Standout perception drives choice in a crowded market. This assesses uniqueness and differentiation success.

  2. How would you compare our brand's strengths to other brands in the market?

    Competitive comparisons highlight areas of advantage and improvement. This guides strategic focus and resource allocation.

  3. How competitive is our brand's pricing compared to similar offerings?

    Pricing competitiveness influences purchase decisions and market positioning. It helps balance value and margin goals.

  4. How do our brand's features compare with those of competitors?

    Feature benchmarking reveals gaps and opportunities for innovation. It drives product enhancement and differentiation efforts.

  5. How would you rate our brand's value proposition in the industry?

    Perceived value shapes willingness to pay and loyalty. Clarity here boosts marketing effectiveness.

  6. How distinctive is our brand's visual identity compared to others?

    Visual distinctiveness aids recognition and recall. It underscores the need for consistent branding elements.

  7. How effectively does our brand communicate its unique selling points?

    Clear USP communication drives competitive advantage. This gauges messaging clarity and resonance.

  8. How do you perceive our brand's market share relative to peers?

    Perceived market share influences brand credibility and prestige. Understanding this helps set realistic growth targets.

  9. How well does our brand adapt to industry changes compared to competitors?

    Adaptability signals resilience and forward-thinking. It informs innovation and strategic planning.

  10. How strong is our brand's competitive advantage?

    Assessing advantage strength guides long-term positioning. It helps prioritize core strengths in communication.

Social Media Reputation Questions

Social platforms are pivotal for brand visibility and engagement, making reputation management on them vital. Incorporate these questions in a Survey Questions For Customer Feedback to measure your social media standing and optimize interactions.

  1. How often do you see mentions of our brand on social media?

    Mention frequency gauges brand visibility across platforms. Higher visibility often correlates with stronger engagement.

  2. How would you rate the quality of our brand's social media content?

    Content quality influences follower retention and sharing. This helps refine content strategy for better impact.

  3. How well does our brand engage with followers online?

    Engagement reflects active community management and customer care. Strong engagement fosters deeper brand relationships.

  4. How positive is the tone of comments about our brand on social platforms?

    Comment sentiment shows public perception and satisfaction. It highlights areas needing reputation repair.

  5. How quickly does our brand address concerns raised on social media?

    Response speed influences customer satisfaction and crisis control. Faster responses demonstrate brand reliability.

  6. How likely are you to share our brand's social media posts?

    Share likelihood measures content relevance and appeal. More shares expand reach organically.

  7. How informative do you find our brand's social media updates?

    Informative content builds brand authority and trust. This shows areas for educational or value-driven posts.

  8. How consistent is our brand's voice across different social channels?

    Consistency reinforces brand identity and credibility. It ensures a unified experience for followers.

  9. How influential are our social media ambassadors or influencers?

    Influencer impact drives reach and authenticity. Evaluating this guides partnership strategies.

  10. How satisfied are you with our brand's presence on social media?

    Overall satisfaction reflects the combined effect of content, engagement, and community management. It guides platform investment decisions.

FAQ

What are the key questions to include in a reputation survey?

A solid reputation survey template includes example questions on overall satisfaction, trustworthiness, product quality, customer advocacy, responsiveness, and improvement suggestions. Including these core elements in a free survey ensures balanced insights. Use clear, concise wording in your survey template and example questions to gather actionable feedback on brand perception and service quality.

How can I measure my company's reputation effectively?

To measure reputation effectively, customize a reputation survey template with metrics like Net Promoter Score, brand trust indices, and sentiment analysis. Distribute your free survey across email and social media, collect response data, then benchmark results against competitors. This approach in your survey template yields reliable, actionable insights for continuous reputation management.

Why is conducting a reputation survey important for my business?

Conducting a reputation survey is crucial because it identifies brand strengths, uncovers weaknesses, and measures stakeholder trust over time. A well-designed reputation survey template enables targeted example questions and benchmarks, while a free survey version can help small businesses start quickly. Use survey feedback to inform strategy and enhance customer relations.

When should I conduct a reputation survey to get the most accurate results?

Schedule your reputation survey quarterly or biannually, and after major product launches or marketing campaigns for precise insights. Incorporate your survey template into a free survey reminder schedule to boost response rates. Timing surveys during calm business periods avoids skewed data, ensuring more accurate benchmarks, example questions, and trend analysis.

What factors influence a company's reputation the most?

Key factors shaping reputation include product quality, customer service, brand transparency, online reviews, and social responsibility. A combined approach using a reputation survey template with example questions on these topics and a free survey outreach ensures comprehensive feedback. Monitoring these factors regularly in your reputation survey helps prioritize improvements and build trust.

How do I interpret the results of a reputation survey?

Interpreting reputation survey results involves segmenting responses by demographic or experience, calculating Net Promoter Score, and mapping sentiment trends. Use your survey template to label example questions clearly and export free survey data to visualization tools. Identify top strengths and pain points, then prioritize actionable improvements based on these insights.

What actions can I take to improve my company's reputation based on survey feedback?

Leverage reputation survey feedback by addressing common concerns, refining processes, and communicating updates publicly. Use your survey template to gather targeted response examples and launch follow-up free surveys to validate improvements. Train teams on customer feedback, update policies based on insights, and highlight positive survey results in marketing materials to strengthen credibility.

How does customer perception impact my company's reputation?

Customer perception drives reputation by influencing trust, loyalty, and word-of-mouth referrals. Use a reputation survey template to gather example questions on service satisfaction and brand values, then deploy a free survey to capture honest perceptions. Analyzing this feedback lets you refine messaging, address pain points, and build a more positive brand image.

What are common challenges in conducting a reputation survey and how can I overcome them?

Common reputation survey challenges include low response rates, question bias, and data overload. Overcome these by offering free survey incentives, testing an example questions list in your survey template, and using clear, concise wording. Automate reminders, segment audiences, and employ analytics tools to filter noise and extract actionable insights from survey data.

How can I use reputation survey data to enhance my brand's image?

Use reputation survey data to tailor brand messaging, improve products, and personalize customer experiences. Integrate insights into your survey template, refine example questions for ongoing free survey campaigns, and segment data by demographics. Highlight positive feedback in marketing, address negative trends proactively, and continuously update strategies to strengthen your brand image.

Related Survey Questions

Form Builder (FREE)