Free Survey Questions for Retail Stores

This question identifies pain points in traffic flow and signage, helping you adjust aisles or displays for better customer movement.

Assessing category placement reveals if your merchandising strategy aligns with shopper expectations and search patterns.

Understanding visibility of promotions ensures that special offers are placed where shoppers naturally look.

Measuring signage clarity helps you optimize font sizes, colors, and placements to reduce confusion.

Gathering feedback on aisle width informs decisions about fixture placement and shopper comfort.

This question evaluates if the final point of sale is positioned for convenience and minimal wait.

Understanding shelf height comfort helps prevent missed sales due to unreachable items.

Highlights areas where inventory or fixtures may be too dense, impacting shopper experience.

First impressions matter - this feedback guides entrance design and curb appeal strategies.

Identifies the need for comfort zones, which can encourage longer visits and increased spending.

This question gauges customer perception of warmth and approachability, key factors in loyalty.

Assessing greeting practices ensures customers feel welcomed and attended to immediately.

Measures staff expertise, guiding training programs to fill knowledge gaps.

Helps you identify opportunities to improve product training and internal communication.

Pinpoints bottlenecks in service delivery, from checkout to fitting rooms.

Balances proactive service with personal space, critical for customer comfort.

Evaluates flexibility and problem-solving skills when customers have unique needs.

Measures emotional connection, which can drive repeat visits and referrals.

Directly ties service quality to future purchase intent and customer retention.

Assesses advocacy driven by exceptional service, informing coaching priorities.

Reveals if your assortment meets diverse customer needs or if gaps exist.

Identifies lost sales opportunities due to stock or assortment decisions.

Ensures information accuracy, reducing confusion and returns.

Measures depth versus breadth, guiding range expansion or consolidation.

Evaluates tiered pricing strategies to capture various customer segments.

Helps you optimize display rotations and highlight limited-time offers.

Assesses brand perception and potential for cost-competitive in-house lines.

Detects stockouts that could impact customer trust and sales.

Measures upsell and cross-sell effectiveness in point-of-sale displays.

Connects recommendation quality to purchase propensity, guiding algorithm tweaks.

Assesses baseline price perception to maintain competitiveness without eroding margins.

Ensures signage and messaging are effective in conveying discount details.

Measures promotional attractiveness, guiding future campaign designs.

Builds trust by confirming that customers feel fully informed at the point of sale.

Links promotional frequency to store traffic and repeat visits.

Evaluates the impact of loyalty programs on long-term customer retention.

Checks if markdown sections are well-promoted and accessible.

Determines the effectiveness of matching competitors to reduce lost sales.

Identifies billing errors that could harm customer trust.

Connects financial incentives to loyalty and future purchase intent.

Measures transaction efficiency, critical to reducing queues and cart abandonment.

Assesses reliability of registers to minimize failed transactions and delays.

Evaluates self-service kiosks for ease of use and error frequency.

Assesses support for modern payment preferences, enhancing convenience.

Identifies technical or staffing issues slowing transaction handling.

Ensures receipt formatting provides accurate itemization and pricing info.

Checks availability of in-store tools that assist customers in verifying prices.

Measures adoption and user experience of mobile tools for shopping and payments.

Captures errors that frustrate customers and delay purchases.

Links payment satisfaction to repeat shopping behavior and checkout preference.

This comprehensive question benchmarks general sentiment and identifies areas for improvement.

Offers a Net Promoter Score (NPS) insight, reflecting loyalty and advocacy.

Encourages positive feedback and pinpoints strengths in the customer journey.

Invites constructive criticism, guiding your continuous improvement efforts.

Assesses alignment between marketing promises and in-store reality.

Combines service, pricing, and product quality into a perceived value metric.

Catches specific incidents that shape overall impressions and word-of-mouth.

Provides competitive benchmarking to identify unique selling propositions.

Links satisfaction to short-term repeat purchase behavior.

Offers an open channel for feedback that might not be covered by standard questions.