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Free Non Buyer Survey

50+ Expert Curated Non Buyer Survey Questions

Discover exactly why prospects who walked away didn't buy with targeted non buyer survey questions - insights that highlight friction points, sharpen your follow-up and boost future conversions. A non buyer survey captures honest feedback from leads who didn't convert, making it easy to diagnose gaps in your process - whether you're refining home builder survey questions or crafting new home construction feedback. Grab our free template preloaded with example questions, or head over to our form builder to customize your own.

How familiar are you with our product or service?
Very familiar
Somewhat familiar
Neutral
Not very familiar
Not at all familiar
How did you first hear about our product or service?
Online search
Social media
Friend or colleague
Advertisement
Other
Which stage did you reach in the purchase process before deciding not to buy?
Visited website only
Viewed product details
Added to cart
Contacted sales or support
None of the above
What was the primary reason you chose not to purchase?
Price perceived as too high
Features did not meet my needs
Found a better alternative
Lack of information
Other
Please rate your satisfaction with the information available about our product or service.
1
2
3
4
5
Very dissatisfiedVery satisfied
How likely are you to consider our product or service in the future?
1
2
3
4
5
Very unlikelyVery likely
What improvements or changes could encourage you to purchase from us?
What is your age range?
Under 18
18-24
25-34
35-44
45-54
55-64
65+
What is your gender?
Male
Female
Non-binary
Prefer not to say
Other
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Top Secrets for Crafting a Non Buyer Survey That Delivers

A well-designed non buyer survey reveals the real reasons prospects walk away. Collecting honest feedback helps you refine your pitch, pricing, and product fit. When you treat this feedback as gold, you'll uncover insights you'd never guess.

Start by pinpointing what you want to learn. A study by Cambridge's Buyer and Nonbuyer Barriers to Purchasing Local Food shows that different groups face distinct hurdles. Tailor your questions to address those hurdles - whether it's price sensitivity, timing, or features.

Keep your wording clear and concise. The principles in Questionnaire Construction remind us: avoid jargon, stay focused, and limit each question to one idea. For example: "What held you back from completing the purchase?" or "What could we do to earn your trust?"

Imagine a SaaS startup using a quick poll the day after a demo. They ask leads "What do you value most about our offering?" and watch conversion jump by 15%. Adding the right Survey Questions For Potential Customers in your toolkit turns feedback into action.

3D voxel art depicting online non-buyer surveys on a dark blue background.
3D voxel art depicting online surveys, with a dark blue background, for non buyer survey concept.

5 Must-Know Tips to Avoid Costly Non Buyer Survey Mistakes

Even small missteps in a non buyer survey can skew your data. Asking too many questions leads to fatigue; asking leading questions skews honesty. If you want real insights, you must steer clear of these common traps.

Tip 1: Keep it brief. Designing Surveys for Non-Buyers: Best Practices and Common Pitfalls recommends no more than five targeted questions. Tip 2: Phrase neutrally. Avoid "Why didn't you love our product?" and try "What was missing from our offer?" instead.

Tip 3: Time it right. The guide at The Non-Buyer Survey: 5 Questions to Include explains why sending your non buyer survey within 24 hours delivers fresher feedback. Tip 4: Offer value. A small incentive or a quick "thank you" email boosts completion rates.

Tip 5: Pilot before you launch. Test with a segment of leads and tweak your wording. Add a sample question like "Which feature would you pay extra for?" or "How likely are you to recommend us to a friend?" Link this insight back to your Buyer Persona Survey to sharpen your targeting and turn lessons into conversions.

Home Builder Survey Questions

These questions focus on understanding how potential clients evaluate your building services, from reputation to communication style. Insights here can refine your offerings and improve conversion in your Buying Intention Survey .

  1. What were your primary reasons for considering our home building services?

    Rationale: Identifies the top motivators that bring prospects into contact with your brand, helping you tailor your messaging.

  2. How clear was our pricing and package structure?

    Rationale: Reveals if cost transparency is an obstacle or an advantage during decision making.

  3. How satisfied were you with the quality of our design consultation?

    Rationale: Measures perceived value in early project phases to improve design support.

  4. Did our communication meet your expectations throughout the process?

    Rationale: Pinpoints gaps in updates or responsiveness that can affect trust and satisfaction.

  5. How would you rate the professionalism of our on-site team?

    Rationale: Evaluates your builders' conduct and presentation, which impacts referrals and repeat business.

  6. Were there any features or services you expected but did not find?

    Rationale: Uncovers missing offerings that competitors may provide, guiding service expansion.

  7. How did you first hear about our home building company?

    Rationale: Tracks effective marketing channels to allocate budget and effort wisely.

  8. Did our project timeline estimates align with your expectations?

    Rationale: Determines if scheduling promises are realistic or need adjustment to avoid disappointment.

  9. Would you recommend our building services to friends or family?

    Rationale: A quick measure of loyalty and satisfaction that correlates with Net Promoter Score.

  10. What single improvement would most increase your satisfaction?

    Rationale: Prioritizes changes you can make immediately to enhance the customer experience.

New Home Construction Survey Questions

Designed to capture feedback on the overall construction journey, this set helps you refine timelines, materials, and communication. Use responses to benchmark against similar projects and our Homebuyer Survey Questions .

  1. How satisfied are you with the quality of materials used in your new home?

    Rationale: Assesses material performance and durability from the occupant's perspective.

  2. Were construction updates provided at the frequency you wanted?

    Rationale: Evaluates your reporting cadence to adjust communication plans.

  3. Did you feel informed about any project delays or changes?

    Rationale: Highlights transparency and trust during unforeseen scheduling issues.

  4. How clear was the explanation of warranties and maintenance terms?

    Rationale: Ensures customers understand post-build support to reduce future confusion.

  5. How well did our team adhere to safety and cleanliness standards on-site?

    Rationale: Reviews operational best practices that affect customer comfort and trust.

  6. Were you given sufficient options for customization and upgrades?

    Rationale: Identifies if your upgrade path aligns with buyer expectations and budgets.

  7. How would you rate the coordination between design, permit, and construction teams?

    Rationale: Gauges internal alignment and its impact on project flow and customer satisfaction.

  8. Did we meet your move-in date expectations?

    Rationale: Measures our scheduling accuracy against buyer needs to avoid frustration.

  9. How helpful was our construction manager in answering your questions?

    Rationale: Evaluates frontline support effectiveness and training opportunities.

  10. What could we do differently to improve the new construction experience?

    Rationale: Collects open-ended feedback for continuous process improvement.

Home Buying Survey Questions

This category explores overall satisfaction and decision factors throughout the home buying journey. Use these to refine your sales approach and link insights back to your Sales Survey .

  1. What initially sparked your interest in buying a home with us?

    Rationale: Identifies successful marketing messages and channels to replicate.

  2. How clear was the explanation of financing options?

    Rationale: Ensures that buyers understand loan structures and reduce apprehension.

  3. How satisfied were you with the property tours and site visits?

    Rationale: Measures the quality of in-person experiences that drive purchase decisions.

  4. Were your questions answered promptly and thoroughly?

    Rationale: Gauges responsiveness, a key factor in maintaining buyer engagement.

  5. How helpful was our online portal or brochure?

    Rationale: Examines digital collateral effectiveness in guiding buyers.

  6. Did the final home price match your budget expectations?

    Rationale: Checks for alignment between advertised costs and financial planning.

  7. What concerns, if any, did you have during the buying process?

    Rationale: Reveals pain points to address in future buyer education materials.

  8. How likely are you to refer us to someone looking for a new home?

    Rationale: Serves as a proxy for overall buyer satisfaction and loyalty.

  9. What additional services or features would you value?

    Rationale: Guides potential upsells or partnerships to enhance the buying package.

  10. What one change could improve the home buying process most?

    Rationale: Pinpoints quick wins for process enhancements based on real buyer feedback.

Non Buyer Survey Questions

When prospects decide not to move forward, these questions uncover the core reasons and exit points. Gathering this feedback supports your Lost Sale Survey initiatives to reduce future drop-offs.

  1. What was the main reason you chose not to purchase today?

    Rationale: Directly pinpoints the primary obstacle in the sales funnel for remediation.

  2. How clearly did we explain our value proposition?

    Rationale: Assesses if messaging was compelling enough to drive action.

  3. Were any competitors' offerings more appealing? If so, why?

    Rationale: Identifies competitive differentiators to strengthen your positioning.

  4. Did pricing or financing options impact your decision?

    Rationale: Determines if cost is a blocker or if flexibility in payment structures is needed.

  5. How was your experience with our team during consultations?

    Rationale: Evaluates service quality and professionalism at critical touchpoints.

  6. What additional information would have helped you decide?

    Rationale: Reveals gaps in resources or data that, if filled, could boost conversions.

  7. How would you rate the overall process ease?

    Rationale: Measures complexity perceived by the prospect to streamline workflows.

  8. Was there any feature you expected but did not find?

    Rationale: Highlights missing elements that prospects assume are standard.

  9. Did external factors (timing, personal circumstances) influence your choice?

    Rationale: Contextualizes non-purchase reasons beyond product or service factors.

  10. What could we change to earn your business in the future?

    Rationale: Gathers suggestions for addressing objections and improving offerings.

Survey Questions For Potential Customers

These questions engage prospects at the top of the funnel to gauge needs, budget, and timing. Insights feed directly into your Survey Questions For Potential Customers strategy for targeted follow-up.

  1. What type of property are you most interested in?

    Rationale: Segments prospects by product category for personalized outreach.

  2. Have you set a budget range for your purchase?

    Rationale: Determines financial readiness and tailors pricing discussions.

  3. When do you plan to make a purchase decision?

    Rationale: Helps prioritize leads by purchase horizon to optimize sales timing.

  4. How familiar are you with our brand or offerings?

    Rationale: Measures brand awareness to guide educational content efforts.

  5. What criteria are most important in your decision?

    Rationale: Clarifies critical attributes to emphasize in presentations and materials.

  6. Do you prefer virtual or in-person consultations?

    Rationale: Aligns your engagement channels with prospect expectations.

  7. What's your biggest concern about purchasing?

    Rationale: Identifies barriers that can be addressed early in the funnel.

  8. Who else will be involved in the decision?

    Rationale: Maps the decision-making unit to ensure all stakeholders are addressed.

  9. What additional resources would help you evaluate options?

    Rationale: Guides content creation like guides, videos, or webinars.

  10. How did you first learn about us?

    Rationale: Tracks effective lead-generation channels for future investment.

Post Purchase Survey Questions

Gathering feedback after closing helps you refine service delivery, warranty support, and customer satisfaction. Link these responses to your Post Purchase Survey for comprehensive lifecycle insights.

  1. How satisfied are you with your overall home purchase experience?

    Rationale: Provides a high-level satisfaction measure to track long-term trends.

  2. Were move-in instructions and support clear and helpful?

    Rationale: Ensures the transition to occupancy is smooth and informative.

  3. How accessible has our customer service been since closing?

    Rationale: Evaluates responsiveness to post-sale inquiries and issues.

  4. How well did we address any defects or punch-list items?

    Rationale: Measures effectiveness of post-construction remediation processes.

  5. Are you aware of your warranty coverage and terms?

    Rationale: Checks communication clarity around ongoing support agreements.

  6. Would you recommend us to a friend or family member based on your experience?

    Rationale: Acts as a referral potential gauge and loyalty indicator.

  7. How likely are you to remain in contact for future upgrades or referrals?

    Rationale: Assesses the strength of ongoing relationships for cross-sell opportunities.

  8. What part of the process impressed you the most?

    Rationale: Highlights strengths to reinforce in marketing and training.

  9. What part of the process would you like to see improved?

    Rationale: Identifies pain points to prioritize in continuous improvement plans.

  10. Any additional feedback or suggestions for our team?

    Rationale: Captures open-ended insights that may not fit standard categories.

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