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Free Competitor Analysis Survey

50+ Expert Crafted Competitor Analysis Survey Questions

Surveys > Marketing

Staying one step ahead starts with accurate insights into your competitors' strengths, weaknesses, and customer perceptions, which is why measuring Competitor Analysis matters. A Competitor Analysis survey collects structured feedback on rival products, pricing, features, and brand positioning to help you uncover market gaps and strategic opportunities. Load our free template preloaded with example questions or head over to our online form builder to craft a custom survey in minutes.

Please list up to three primary competitors you believe are most relevant in our market.
Our main competitor offers superior product quality compared to our offering.
1
2
3
4
5
Strongly disagreeStrongly agree
Our main competitor's pricing strategy is more attractive to customers than ours.
1
2
3
4
5
Strongly disagreeStrongly agree
In your view, what is the strongest competitive advantage of our main competitor?
Product features
Pricing
Customer service
Brand reputation
Technology/Innovation
Other
Please rate the customer service of our main competitor.
1
2
3
4
5
PoorExcellent
How frequently do you encounter promotions or marketing from our main competitor?
Daily
Weekly
Monthly
Rarely
Never
What are the most common reasons prospects choose our main competitor over us?
What strategies or tactics do you suggest we adopt to improve our competitive position?
Which department are you in?
How long have you been with the company?
Less than 1 year
1-3 years
4-6 years
More than 6 years
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Top Secrets to Unlocking Insights with Your Competitor Analysis Survey

Competitor Analysis survey is a powerhouse tool to figure out where your brand stands. It uncovers strengths and weaknesses across your market, helping you build strategies that win. When you design questions like "Which competitor offers the best value?" you start collecting data that turns into real business decisions. By weaving in direct and scaled items, this survey boosts clarity and depth.

Start by defining clear goals and your audience - industry veterans or fresh leads. Use balanced formats: open-ended prompts such as "What feature do you wish we offered?" and rating scales for quick comparisons. A simple poll distributed via email or social channels can reach hundreds of respondents fast. Tools like Competitive Intelligence Survey templates can give your design a pro edge.

Imagine a SaaS startup aiming to outpace big players. They rolled out a quick survey to 200 current and prospective users. Within days, they learned that 60% wanted advanced analytics - insight they used to prioritize their roadmap. That real-world example shows why following best practices matters.

Learn more about the fundamentals on Wikipedia and dive into tactical frameworks at Similarweb. With those Top Secrets in hand, you're set to launch a survey that drives growth.

Illustration of mastering compensation survey questions for employee satisfaction and retention.
Illustration of emerging compensation trends for effective compensation survey questions.

5 Must-Know Tips to Ace Your Competitor Analysis Survey

Avoid common pitfalls when designing a Competitor Analysis survey by following proven guidelines. First, don't skip pre-testing: pilot your questionnaire to catch confusing wording or hidden bias. For example, asking "Rate our service compared to others" without defining the scale can skew results. Always clarify: "1 = Much worse, 5 = Much better."

Second, resist the urge to cram in too many questions. A tight survey of 10 - 15 items keeps engagement high and completion rates above 70%. Include key questions like "How likely are you to switch to a competitor?" and "What feature would convince you to stay?" to gather actionable insights. Leverage patterns from a Benchmarking Survey to compare competitors side by side.

Third, guard against sample bias. If you only survey your top fans, you'll miss critical feedback from fence-sitters. Mix digital ads, email blasts, and social channels to reach a balanced audience. According to SurveyMonkey, diverse samples yield richer insights for strategy.

Finally, watch out for neglecting follow-up. Send a quick thank-you note and share high-level findings to close the loop. When your team applies feedback - like upgrading a pricing plan - you transform data into growth. For more on cost analysis, see this ScienceDirect study. With these tips, your survey turns into a strategic game-changer.

Market Positioning Questions

These questions explore how your competitors position themselves in the market to help you identify gaps and niches where your offering can stand out. By examining their positioning strategies, you'll uncover opportunities for differentiation and growth. Market Analysis Survey

  1. What target segments does the competitor primarily serve?

    This question uncovers the specific customer groups the competitor focuses on. Understanding their segments reveals potential areas where your offerings can fill unmet needs.

  2. How does the competitor differentiate its product in the market?

    This question highlights their unique selling points and core strengths. It helps you benchmark your own differentiators against theirs.

  3. What messaging or branding elements do they emphasize?

    Examining their messaging uncovers the themes they believe resonate with customers. You can refine your brand voice by understanding these priorities.

  4. What are the main channels they use to promote their positioning?

    Identifying their promotional channels shows where they invest marketing resources. This insight guides your channel strategy to compete effectively.

  5. How consistent is their brand positioning across regions?

    Consistency indicates strong brand governance and customer recognition. Spotting inconsistencies can reveal weaknesses you can exploit.

  6. What perceptions do customers express about their market position?

    Customer feedback highlights real-world reception of their positioning. This helps you adjust your strategy to meet or exceed those perceptions.

  7. How have they shifted their positioning over the past year?

    Tracking changes over time reveals how they respond to market dynamics. You can anticipate future moves by understanding their evolution.

  8. What unique value propositions do they communicate?

    Identifying their value propositions helps you compare offerings side by side. This analysis guides improvements to your own value messaging.

  9. How do they align pricing with perceived positioning?

    Pricing alignment reflects confidence in their positioning. You can refine your pricing model to support your own strategic stance.

  10. What partnerships or alliances support their market stance?

    Strategic partnerships can strengthen positioning through shared credibility. Recognizing these alliances uncovers potential collaboration opportunities for you.

Pricing Strategy Questions

These questions investigate competitor pricing models and tactics so you can position your pricing competitively and profitably. By evaluating their discounting and costing approaches, you'll craft a strategy that balances value and margin. Price Evaluation Survey

  1. What pricing models do competitors use?

    This question identifies whether they use subscription, tiered, or usage-based pricing. It sets a baseline for your own pricing framework.

  2. How frequently do they adjust their prices?

    Understanding adjustment frequency reveals their responsiveness to market shifts. It helps you decide how often to revisit your own pricing.

  3. What discounts or promotions are common?

    Spotting regular promotions highlights their value levers. You can design counter-promotions that maintain your profitability.

  4. How transparent are their pricing structures?

    Transparency can build customer trust or signal hidden fees. You'll learn best practices to streamline your own price presentation.

  5. How do their prices compare to ours for equivalent offerings?

    Direct comparison reveals relative value perceptions in the market. This insight guides adjustments to stay competitive.

  6. What perceived value do customers assign to their price point?

    Customer sentiment on value helps you understand willingness to pay. You can recalibrate features or services to match expectations.

  7. Do they offer bundling or tiered packages?

    Bundling strategies can increase average order value and loyalty. Understanding their tiers helps you structure compelling packages.

  8. How do they handle pricing objections?

    Knowing their objection-handling tactics reveals persuasive messaging. You can train your sales team with refined scripts and counterpoints.

  9. What payment terms or financing options do they provide?

    Flexible payment options can lower buying resistance. You can enhance your offerings with similar or improved terms.

  10. How do seasonal or regional factors influence their pricing?

    This question uncovers dynamic pricing triggers and regional strategies. You'll learn to adapt your pricing to local market conditions.

Product Feature Comparison Questions

These questions compare competitor feature sets and roadmaps so you can pinpoint innovation gaps and prioritize your own development. A clear understanding of competitive offerings guides your product strategy and differentiation. Benchmarking Survey

  1. Which key features do competitors highlight?

    This identifies their core strengths from a product perspective. You can benchmark and improve your own feature prioritization.

  2. How do feature sets vary across tiers?

    Tier variations indicate upsell and segmentation strategies. You'll learn to structure your packages for maximum appeal.

  3. What emerging features are they introducing?

    Tracking new features signals innovation priorities. You can assess whether to accelerate similar developments.

  4. How robust is their product roadmap?

    A clear roadmap shows long-term strategic direction. You can align your roadmap to stay competitive or leapfrog them.

  5. What integrations or APIs do they offer?

    Integration capabilities drive ecosystem stickiness. Understanding their approach helps you plan partnership or compatibility features.

  6. How user-friendly are their features based on feedback?

    User feedback on usability highlights strengths and pain points. You can refine your UX to deliver a superior experience.

  7. What limitations or pain points do customers report?

    Identifying common complaints uncovers areas for your differentiation. You can target these gaps in your product improvements.

  8. How do feature updates align with market trends?

    Alignment reveals their strategic vision and market awareness. You'll stay ahead by tracking these trends for your own roadmap.

  9. What support or resources accompany their features?

    Support materials enhance feature adoption and satisfaction. You can build comparable or better resources to win customer loyalty.

  10. How do they prioritize security and privacy?

    Security measures are key differentiators in many industries. You can match or exceed their standards to build trust.

Marketing Channels Questions

These questions review competitor marketing channels and tactics to help you optimize your outreach strategy and budget allocation. By understanding where they invest and succeed, you can target high-impact channels for better ROI. Competitive Intelligence Survey

  1. What digital channels do they prioritize (e.g., SEO, social)?

    This question reveals where they focus online efforts. You can calibrate your own channel mix accordingly.

  2. How effective are their paid advertising campaigns?

    Assessing ad performance uncovers their top-performing platforms. You can reallocate budget to channels with higher returns.

  3. What content formats do they use most (blogs, videos)?

    Popular formats indicate customer engagement preferences. You'll shape your content strategy to match audience tastes.

  4. How do they leverage email marketing?

    Email remains a high-ROI channel for retention. This question shows their frequency, segmentation, and messaging tactics.

  5. Which social media platforms drive the most engagement?

    Platform-specific insights guide your own social strategy. You can double down on networks with the highest interaction rates.

  6. What offline channels or events do they participate in?

    Offline tactics provide personal touchpoints and brand visibility. You'll evaluate trade shows, sponsorships, or direct mail initiatives.

  7. How do they track and analyze channel performance?

    Measurement practices reveal their analytics maturity. You can adopt similar tools or metrics to improve reporting.

  8. What budget allocation do they assign to each channel?

    Budget breakdowns signal channel importance and ROI expectations. You can benchmark your spend to industry standards.

  9. How consistent is their messaging across channels?

    Consistency builds brand recognition and trust. Identifying gaps helps you maintain a cohesive voice.

  10. What emerging channels are they testing?

    New channels can offer first-mover advantages. You'll decide whether to pilot these opportunities.

Customer Perception Questions

These questions delve into competitor customer sentiment and satisfaction to help you benchmark your own offerings. By understanding how customers view rivals, you'll refine your value proposition and service approach. Customer Feedback Survey

  1. How do customers rate competitor product satisfaction?

    Customer ratings provide an overall satisfaction benchmark. Use this to gauge where you can outperform them.

  2. What attributes do customers value most about the competitor?

    Identifying valued attributes reveals their strengths in user perception. You can reinforce or challenge these attributes in your messaging.

  3. How likely are customers to recommend the competitor?

    Net promoter score insights indicate loyalty and advocacy levels. You'll learn what drives referrals and apply those lessons.

  4. What pain points drive customers away from competitors?

    Understanding common frustrations highlights your opportunity areas. You can position your solution as the pain-relief alternative.

  5. How do customers describe the competitor's brand in one word?

    Single-word descriptors distill brand perception. You can craft a memorable brand identity that counters theirs.

  6. What improvement suggestions do customers have for them?

    Direct feedback on enhancements offers roadmap insights. You can prioritize features and fixes that matter most.

  7. How do service interactions shape customer perceptions?

    Service quality influences loyalty and repeat purchase. You'll benchmark your support against theirs to drive higher satisfaction.

  8. What emotional response do customers have toward the brand?

    Emotional connections drive long-term loyalty. Identifying these feelings helps you foster stronger relationships.

  9. How do loyalty or reward programs influence sentiment?

    Loyalty initiatives can boost retention and repeat sales. You'll learn which incentives resonate most.

  10. How do customers compare after-sales support?

    Post-purchase service often defines the overall experience. Benchmarking these touchpoints reveals competitive advantages.

SWOT & Benchmarking Questions

These questions combine SWOT analysis with industry benchmarking to give a holistic view of competitor strengths, weaknesses, and market standing. Use these insights to craft strategic initiatives that address your biggest opportunities. Industry Survey

  1. What are your perceived strengths of the competitor?

    This sets the foundation for a strengths analysis. You can leverage this to bolster your own competitive advantages.

  2. What weaknesses hinder their market performance?

    Identifying weaknesses reveals gaps you can exploit. This sharpens your strategic positioning against them.

  3. What opportunities exist for them in emerging markets?

    Spotting growth areas shows potential expansion paths. You can decide whether to enter these markets first.

  4. What threats could undermine their position?

    Understanding external threats helps you build resilience. You'll plan risk mitigation strategies more effectively.

  5. How do you benchmark their performance against industry standards?

    Benchmarking against norms reveals relative performance. You can set realistic targets based on these insights.

  6. What key performance indicators do they excel at?

    Highlighting top KPIs shows where they lead the market. You can adopt similar metrics to track your success.

  7. In which areas do they underperform relative to peers?

    Underperformance signals strategic vulnerabilities. You can position your strengths to address these gaps.

  8. How do they address regulatory or compliance challenges?

    Compliance strategies reflect operational maturity. Understanding these helps you avoid pitfalls and gain a compliance edge.

  9. What strategic initiatives have they launched recently?

    Recent initiatives indicate their strategic priorities and direction. You can counter or complement these moves accordingly.

  10. How resilient are they to market disruptions?

    Resilience shows long-term viability and adaptability. You'll learn best practices to build a more robust organization.

FAQ

What are the key products or services offered by my competitors?

Use a free survey template for competitor insights. 1. List core product lines and services. 2. Note features and pricing tiers. 3. Gather service features in an example questions section. This market research survey template helps you catalog all key offerings quickly. Access this ready-made free survey template to streamline your competitive product analysis process.

How do my competitors' pricing strategies compare to mine?

Use a pricing comparison section in your free survey template to benchmark competitor rates against your own. Include sections for tiered pricing, discounts, and value propositions. Use example questions like "What pricing model do they use?" in a market research survey template for clear analysis. This free survey tool offers step-by-step tips for pricing strategy evaluation.

What marketing channels and strategies are my competitors using effectively?

Use a free survey template to audit competitor marketing channels. Include example questions on channels like social media, email campaigns, SEO, and content marketing. This market research survey template guides you step-by-step to rate effectiveness, budgets, and tactics for each channel, yielding actionable insights to optimize your own strategies.

What are the unique selling propositions (USPs) of my competitors?

Create a USP analysis section in your free survey template. Ask example questions like "What unique features set them apart?" and "How do they communicate value?" This market research survey template helps you document and compare competitor USPs systematically for clear strategic insights and positioning.

How do customers perceive the strengths and weaknesses of my competitors?

Add customer perception questions to your free survey template. Include example questions such as "What do you like most/least about Competitor X?" and "How would you rate their performance?" This survey template collects direct feedback on competitor strengths and weaknesses for robust market research survey analysis.

What is the market share of my competitors, and how is it changing over time?

Use a market share tracking section in your free survey template. Ask example questions about estimated customer base, sales volumes, and growth trends. This market research survey template enables you to chart competitors' market share percentages over time with clear, data-driven insights and visual comparisons.

How do my competitors engage with their customers, and what is their level of customer satisfaction?

Include customer engagement and satisfaction metrics in your free survey template. Use example questions like "How quickly do they respond?" and "Rate your overall satisfaction." This market research survey template captures engagement channels, response times, and satisfaction scores for competitor benchmarking and improvement planning.

What are the common complaints or criticisms from my competitors' customers?

Add a complaints section to your free survey template with example questions like "What issues have you faced?" and "What would you improve?" This market research survey template helps you aggregate customer criticisms, identify patterns, and prioritize areas for competitive advantage and product enhancement.

How strong is the online presence of my competitors, and what keywords are they targeting?

Use an SEO and online presence audit section in your free survey template. Ask example questions about website traffic, backlink quality, and targeted keywords. This market research survey template guides you to assess competitor SEO strength and keyword strategies in detail, helping you refine your own digital marketing approach.

What are the recent product releases or changes in business strategy by my competitors?

Incorporate a recent developments section into your free survey template. Include example questions like "What new products/services launched?" and "What strategic pivots occurred?" This market research survey template enables you to track competitor product releases and strategy updates for timely analysis and competitive positioning.

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