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Create responsive surveys that work on everything in minutes, no learning curve or coding required. Add your branding, logic, setup lead capture and every other survey feature and question type you could possibly want.

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Keep your workload light and seamlessly integrate with thousands of platforms via Zapia. Want to automate email reminders to increase survey completion? We've got you covered. Focus on the feedback not moving data around.

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Keep your workload light and seamlessly integrate with thousands of platforms via Zapia. Want to automate email reminders to increase survey completion? We've got you covered. Focus on the feedback not moving data around.

Essential Tips to Improve Online Survey Repsonse Rates

Low response rates and subsequent data bias are the biggest issues facing online surveys. We've reviewed the research and lean on our 10 year+ experience to help you improve survey response rates.

Personalize and pre-contact

Peronsalize your survey invitations and write to the vested interest of your participants. If possible, contact your participant in person to let them know you're sending an email for a serious improvement in response rates. People are more likely to respond to an email from organizations they belong to and people they know.

Keep it short

A study of 25,080 web surveys found a direct relationship between survey length and response rates. Keep your questions short, concise and aim for your survey to take no longer than 15 minutes to complete. Use survey logic to avoid asking unnecessary questions. Ask yourself what you intend to do with the information an answer provides. The aim of a question is to help you make more informed decisions not collect information.

Conduct experiments

Providing you have a large enough base of potential participants test out different email titles, survey lengths and question design before going live to your entire distribution list. Our experience has shown that short titles like 'How did we do?' perform significantly better than longer less personal titles like 'Customer Satisfaction Survey'.

Multiple choice questions and no progress bars

The same 2017 study of 25,080 web surveys found higher response rates to multiple choice questions over open ended and other types, particularly for the first question. Progress bars also lowered response rates. Your goal in survey design is to make it as easy as possible for respondents to answer the questions you're asking.

Update your address list and send reminders

Reminders significantly improve survey response rates. No more than 3 reminders, sent around a week apart appear optimal. According to Yesware's analysis of 500,000 emails the best time of day to send your email is around 6am. If possible consider following up with other mediums like phone and social media.

Incentives do work

Incentives do increase response rates to surveys but there are a few simple guidelines. An incentive provided immediately upon completion will yield the greatest impact and a $5 reward works significantly better than a $1 reward so be generous. Our survey maker allow you to add custom thankyou messages which can be used to provide various types of incentives like coupons and prizes.

Start with a Survey Template

We've already done the work to help you get going in minutes. Below are common surveys which you can use and modify to meet your own requirements.

Customer Satisifaction

Customer satisifaction measures customer experience and predicts business growth. It predicts loyalty to brand and helps to identify business bottlenecks.

Employee Satisifaction

How happy and content are your employees? Happy employees provide a better customer experience, are more productive and help to motivate others.

Employee Engagement Survey

More than just employee happiness, engagement measures how well a your employees own goals align with the goals and atmosphere of your workplace.

1. Add Questions

It takes only minutes to build a survey by adding your question and answers. We cover all the basic question types including images and logic branching

2. Tailor Look and Feel

Want your Survey to meet the exact look and feel of your existing branding? Easily tailor the look and feel, set security options, capture leads and much more

3. Share & Report

Publish directly via email, embed into your site or share a direct link. Reporting is intuitive and includes features like filters to make the hunt for actionable info a breeze.